
Although the technology has been talked about for quite some time now, the concept of using oxygen and hydrogen to power an automobile seems poised to finally hit the market.
According to reports, the Toyota Motor Corporation has recently declared that their sedan-type Fuel Cell Vehicle (FCV) will begin production at the end of this year. At the moment Toyota claims this would make them the first automaker in the world to market such a vehicle to the public at large.
The FCV carries a stock of hydrogen on board and uses oxygen from the air to generate power. It’s said that a single 5kg (11lbs) supply of hydrogen can carry Toyota’s FCV over 500km (310mi). This is probably a good thing since at the time of its initial launch, stations where hydrogen can be purchased will be few and far between, found in only four of Japan’s major urban centers: Tokyo, Nagoya, Osaka, and Fukuoka.
It’s also been reported while that the establishments of around 100 of these stations have been expected to occur over this year, they are currently behind schedule. As such the Japanese government has been stepping in to encourage faster development.
Like many new technologies, the FCV will initially sell for a high price. Previously it was expected to cost 10,000,000 yen (US$97,500), but as of this writing has been marked down to an expected 9,900,000 yen ($96,500) with hopes that certain subsidies will kick in and lower the price further over the year.
Toyota is aware that these vehicles aren’t going to sell like hotcakes in the early days and will only produce 50 cars a month when ready. The company is mainly aiming at national and local governments as well as wealthy individuals or corporations with a particular interest in eco-friendly cars as potential buyers. As such someone should probably consider setting up hydrogen stands in the ritzier parts of Japan as well.
Readers of the news reacted with cautious optimism. Several asked the questions “Where does the hydrogen come from?” and “In what way do we get the hydrogen?” The first question is by far the most important, as the method that the pure hydrogen is produced may cause a substantial amount pollution as well thus negating the whole environmental aspect of the car.
With regards to the latter question, when I first heard about hydrogen fuel cells I always imagined/hoped it’d be like those glowing energon cubes from the Transformers series, but based on this promotional video from last year it looks like you just pump the hydrogen into a tank like you do with regular old gasoline. However, this also begs the question: How much will the hydrogen cost?
Indeed, it’ll be a hard road ahead for the FCV with challenges in infrastructure, pricing, and public attitude to contend with. However, if this is truly the start of a wave of automobiles producing a small fraction of the emissions of regular combustion engines, my grey boogers may one day vanish into nothing more than bedtime stories for my grandchildren.
Source: Tokyo Web via My Game News Flash (Japanese)
Images & Video: Toyota



Japan’s hydrogen fuel cell stations begin to open, but are they worth the switch?
Honda readying a Fuel Cell Vehicle for buyers next year, just in time to challenge Toyota
Japanese professor develops device to allow cars to cleanly run on hydrogen from ammonia
World’s first hydrogen powered vending machine unveiled by Coca-Cola at Osaka-Kansai Expo
Exhibit of globally popular ’80s and ’90s Japanese cars comes to Toyota Automobile Museum
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
McDonald’s Japan releases a Mushroom Mountain and Bamboo Shoot Village McFlurry
Man with face covered in tattoos admits to repeatedly headbutting Tokyo store clerk【Video】
Do Tokyo natives get lost in Shinjuku and Shibuya too? We ask our in-office Tokyo-ites
Hokkaido has an Ice Festival that’s less famous than the Snow one, but beautiful in its own way
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Domino’s Japan’s New Cheese Volcano Pizza is a game-changer that’s about to go global
Getting a driver’s license in Japan the hard way: The first driving test a few more times
Japan Travel: Explore a mysterious hidden octagonal tunnel in the mountains of Kyushu
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Toyota proposes a future where cars become pizza shops, hotels, and occasionally cars too
Toyota to Unveil Driverless Car at Consumer Electronics Show
Synthetic fossil fuels made from light, water, and CO2 in the air tested in Osaka
Toyota goes full otaku, makes 40 kawaii mascots for every part of the car
Tokyo Motor Show 2013: Cars! Crowds! Comely models! 【Photos】
Leave a Reply