
Although the technology has been talked about for quite some time now, the concept of using oxygen and hydrogen to power an automobile seems poised to finally hit the market.
According to reports, the Toyota Motor Corporation has recently declared that their sedan-type Fuel Cell Vehicle (FCV) will begin production at the end of this year. At the moment Toyota claims this would make them the first automaker in the world to market such a vehicle to the public at large.
The FCV carries a stock of hydrogen on board and uses oxygen from the air to generate power. It’s said that a single 5kg (11lbs) supply of hydrogen can carry Toyota’s FCV over 500km (310mi). This is probably a good thing since at the time of its initial launch, stations where hydrogen can be purchased will be few and far between, found in only four of Japan’s major urban centers: Tokyo, Nagoya, Osaka, and Fukuoka.
It’s also been reported while that the establishments of around 100 of these stations have been expected to occur over this year, they are currently behind schedule. As such the Japanese government has been stepping in to encourage faster development.
Like many new technologies, the FCV will initially sell for a high price. Previously it was expected to cost 10,000,000 yen (US$97,500), but as of this writing has been marked down to an expected 9,900,000 yen ($96,500) with hopes that certain subsidies will kick in and lower the price further over the year.
Toyota is aware that these vehicles aren’t going to sell like hotcakes in the early days and will only produce 50 cars a month when ready. The company is mainly aiming at national and local governments as well as wealthy individuals or corporations with a particular interest in eco-friendly cars as potential buyers. As such someone should probably consider setting up hydrogen stands in the ritzier parts of Japan as well.
Readers of the news reacted with cautious optimism. Several asked the questions “Where does the hydrogen come from?” and “In what way do we get the hydrogen?” The first question is by far the most important, as the method that the pure hydrogen is produced may cause a substantial amount pollution as well thus negating the whole environmental aspect of the car.
With regards to the latter question, when I first heard about hydrogen fuel cells I always imagined/hoped it’d be like those glowing energon cubes from the Transformers series, but based on this promotional video from last year it looks like you just pump the hydrogen into a tank like you do with regular old gasoline. However, this also begs the question: How much will the hydrogen cost?
Indeed, it’ll be a hard road ahead for the FCV with challenges in infrastructure, pricing, and public attitude to contend with. However, if this is truly the start of a wave of automobiles producing a small fraction of the emissions of regular combustion engines, my grey boogers may one day vanish into nothing more than bedtime stories for my grandchildren.
Source: Tokyo Web via My Game News Flash (Japanese)
Images & Video: Toyota



Japan’s hydrogen fuel cell stations begin to open, but are they worth the switch?
Honda readying a Fuel Cell Vehicle for buyers next year, just in time to challenge Toyota
Japanese professor develops device to allow cars to cleanly run on hydrogen from ammonia
World’s first hydrogen powered vending machine unveiled by Coca-Cola at Osaka-Kansai Expo
Exhibit of globally popular ’80s and ’90s Japanese cars comes to Toyota Automobile Museum
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
7-Eleven Japan’s sakura sweets season is underway right now!
Japanese jeweler launches new engagement and wedding rings with Sanrio character Tuxedo Sam
Shoe brand Clarks Torhill teams up with Pokémon for the nostalgic starter shoes of your choice
We ordered the biggest steak we could buy with 10,000 yen at steakhouse chain Ikinari Steak
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Tokyo Skytree turns pink for the cherry blossom season
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Starbucks Japan adds new sakura Frappuccino and cherry blossom drinks to the menu
Japan just had its first same-month foreign tourist decrease in four years
Burning through cash just to throw things away tops list of headaches when moving house in Japan
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Toyota proposes a future where cars become pizza shops, hotels, and occasionally cars too
Toyota to Unveil Driverless Car at Consumer Electronics Show
Synthetic fossil fuels made from light, water, and CO2 in the air tested in Osaka
Toyota goes full otaku, makes 40 kawaii mascots for every part of the car
Tokyo Motor Show 2013: Cars! Crowds! Comely models! 【Photos】