If the first rule of magic is that the illusionist must never tell an audience how a trick is done, the second rule must be that you never interrupt a magician live on air to yell, “I’ve seen this one before! I’ll tell you how he’s doing it…”
Obviously, no one told studio guest Airi Taira that, because that’s exactly what she did during a live TV broadcast featuring Japanese-American magician Sero (セロ) on Tuesday night. Join us after the jump for one flying hoverboard, one defensive peeved magician and more awkward smiling than you can shake a stick at.
Sero (full name Cyril Takayama) was the star of a primetime special broadcast July 29 on Fuji TV, entitled Magic New Century: Cyril. Seeing as he was coming hot off the heels of a world tour, and this was his first appearance in Japan for three years, the live broadcast, which ranged from tricks incorporating projection mapping, to street magic with members of the public, had attracted quite a bit of buzz.
In a clip from the show uploaded to YouTube, we can see that things start off well, with Sero making a dramatic entrance on a hoverboard. “Sugoi!” (“WOW!”) cries everyone in the studio, as they momentarily forget that it’s not 1985 anymore.
As is usual on Japanese TV shows of this ilk, the on-location presenter (in this case, at Tokyo Tower) is reporting back to a studio full of media “tarento” personalities, who provide commentary from a little inset square in the top-left hand corner of the screen. Their input mainly consists of squealing “WOW!” a lot, although in this case they’ll also be inadvertently annoying the star of the show by ruining the magic for everyone.
Then, the presenter throws back to studio, asking the assembled guests what they think of Sero’s trick. That’s when things start to get a bit cringey. After everyone has collectively made noises about how WOW his grand entrance is, the studio presenter asks 29-year-old actress Airi Taira what she thinks. “I’ve seen this trick before on another TV show!” she says, grinning. “His hand is stuck to the car, and it’s a fake hand, and there’s a bar from the car that’s attached to him!”
To his credit, Sero deals with the unexpected comment fairly well, looking appropriately perplexed at the suggestion that his trick might be a trick, and allowing the presenter to touch his arm (“so long as you just touch it, ok?”) and prove that it’s real. He even takes off his jacket for the interviewer, who concludes that Sero does indeed possess “an adult male’s normal arm”.
When the presenter asks to check inside the car, though, Sero decides it’s time to wrap up the segment, stepping in front of him and explaining that hoverboard magic is the secret of the trick. “You’ve all seen Back to the Future, right? I’ve made it a reality!”
You can watch the full video here – it’s in Japanese, but Sero peppers his speech with cheery English phrases, and we reckon cringing is the same in most languages, anyway. Listen out at 1:52 for a rather epic awkward HA-HA-HA laugh from Sero:
And if you’d like to see him in action when he’s not being interrupted by a cute 19-year-old saying she knows how it’s done, check out this mind-reading trick, too (you can click the captions button for English subtitles).
Hopefully, next time Fuji TV attempts a special with an illusionist, they’ll remember the memo to guests about how not to ruin the magic on live TV.
Source: Itai News

Injuries on stairs in Tokyo highlight an overlooked design flaw
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
What’s inside Japan’s super-rare, super-popular Nara bread?
Final version of Sanrio: Beginning of Kawaii exhibition opens in Tokyo[Photos]
Injuries on stairs in Tokyo highlight an overlooked design flaw
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
What’s inside Japan’s super-rare, super-popular Nara bread?
Final version of Sanrio: Beginning of Kawaii exhibition opens in Tokyo[Photos]
New Travelling Bento pouches turn your luggage into a Japanese lunch box
Japan super budget dining – What’s the best way to spend 1,000 yen at 7-Eleven?
Japanese Godzilla looks set to attack New York in teaser for Godzilla Minus Zero[Video]
“I want to kill them!” Shocking Video of Young Japanese Girl Giving Anti-Korean Speech Appears Online
Foreign man arrested for walking on Shinkansen tracks, claims he was on the run from yakuza
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
New Travelling Bento pouches turn your luggage into a Japanese lunch box
Japan super budget dining – What’s the best way to spend 1,000 yen at 7-Eleven?
Japanese Godzilla looks set to attack New York in teaser for Godzilla Minus Zero[Video]
“I want to kill them!” Shocking Video of Young Japanese Girl Giving Anti-Korean Speech Appears Online
Foreign man arrested for walking on Shinkansen tracks, claims he was on the run from yakuza
Kinotake Mother AI developed to study Japan’s divide between chocolate cookie snacks
Sakura cherry blossoms float on breeze, land on Nara deer in perfect hanami video
11 different ways to say “father” in Japanese
Dodger Stadium takoyaki comes to 7-Eleven for a limited time【Taste Test】
Turn a rainy forecast into a blast at the Naruto & Boruto Ninja Village May Rain Festival 2026
The Japanese convenience store with a secret DJ booth in the basement