Life insurance commercials from Thailand have been doing the rounds on social media lately, impressing everybody with their beautiful images and moving storylines. Now there’s a new ad from Thailand pulling at our heartstrings, but this time it has nothing to do with life insurance – this is a touching message from the makers of a fibre food beverage.
The short clip shows us the benefits of weight loss, by focusing on the true story of a mother who was determined to lose weight – not for herself but for her son. Why? Make sure you’ve got some tissues handy because the reason will touch your heart.
▼ At the beginning of the commercial, we’re introduced to an overweight, middle-aged woman who recently started running 20km (12.4mi) a day.
▼ Her aim is to lose 20kg (44lbs) in three months. It’s a daunting task but she never gives up.
▼ So what’s the reason behind her determination? Does she want to look good?
▼ Is she concerned for her health?
▼ Is she doing it because she’s fallen in love?
▼ There’s no vanity behind this mother’s determination.
▼ She’s losing weight so she can make an enormous sacrifice for her son.
▼ Watch the story reveal itself below. Prepare yourself for tears because this is an incredibly moving homage to the strength of a mother’s love.
Source: Singapore Press Holdings Ltd
Screenshots: YouTube – ZEALOSE FIBER
Ready for a dose of feels? Grab the tissues because this daughter’s love is beautiful【Video】
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
We asked our Japanese team of writers how they deal with seasonal allergies in Japan
Starbucks Japan opens new Kyoto store in Place of Scenic Beauty
Bear meat noodles?!? Tokyo restaurant adds a new kind of niku soba to its menu【Taste test】
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Minecraft User Decides to Make Kinkakuji, Eventually Creates the Entire City of Kyoto
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Häagen-Dazs Japan releases new ASMR ice cream called “Rocky Crunchy!”
Rage against the smoothie machine with this 7-Eleven drink hack【Taste test】
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Pikachu and Eevee become handmade Lladró porcelain sculptures to celebrate Pokémon’s 30th birthday
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says