They call him ‘The Modern-Day Samurai’. Master swordsman Isao Machii can slice a BB gun pellet in mid-air. He holds four World Records for swordsmanship – so what’s he doing slicing up fruit in this ad for Toaster Strudels?
It’s still a cool video, though, as he slices his way through watermelons and pineapples at lightning speed. Join us after the jump for a look at this “live action fruit ninja” vid. What would Gretchen Weiners’s father think?
Machii is an Iaidoka, a practitioner of the Japanese non-combat martial art Iaido. He holds four Guinness World Records for ‘Most martial arts sword cuts to one mat’, ‘Fastest 1,000 martial arts sword cuts’, ‘Most sword cuts to straw mats in three minutes’, and ‘Fastest tennis ball (708 km/h) cut by sword’. Yep, this man can cut through a tennis ball that’s flying at over 400 miles an hour.
▼ Anyway, here is is playing Fruit Ninja.
Honestly though, the Toaster Strudel/Fruit Ninja ad doesn’t do his skills justice. Watch him showing off his skills on Japanese TV, with a series of requests from the presenters leading up to “can you cut a single rice grain in half for us?”
But Machii still looks awesome even when he’s slicing fruit:
We think one YouTuber had it right though when they commented: “This does NOT, however, make me want a Toaster Strudel.”
▼ I believe that’s what they call “the money shot”?
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Shrimp nuggets returning to McDonald’s Japan menu with a special surprise
New Travelling Bento pouches turn your luggage into a Japanese lunch box
Schoolkids learn life skills through shopping field trips at street markets in Kochi Prefecture
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Shrimp nuggets returning to McDonald’s Japan menu with a special surprise
New Travelling Bento pouches turn your luggage into a Japanese lunch box
Schoolkids learn life skills through shopping field trips at street markets in Kochi Prefecture
Family Mart unveils new Japanese bread that elevates convenience store food to mocchiri levels
Japanese manhole lid raises eyebrows with fertility god symbol that looks like… well, you know
Does a long line mean a sweeter deal? We compare two sweets from a Hokkaido food fair【Taste test】
Which Gundam is the favorite for fans in different countries? Gundam election announces results
Does this video about an abandoned dog leave you wiping your eyes or shaking your fist?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Tokyo teahouse serves up a sakura matcha dessert you won’t find anywhere else
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Man bites woman at cherry blossom park in Japan, dies shortly after
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Family Mart unveils new Japanese bread that elevates convenience store food to mocchiri levels
Japanese manhole lid raises eyebrows with fertility god symbol that looks like… well, you know
Does a long line mean a sweeter deal? We compare two sweets from a Hokkaido food fair【Taste test】
Which Gundam is the favorite for fans in different countries? Gundam election announces results
Does this video about an abandoned dog leave you wiping your eyes or shaking your fist?
Japan’s prime minister exchanges Dragon Ball kamehamehas with president of France[Video]
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
New Japanese Kit Kat flavour on its way, as finalists from international voting announced
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Expo 2025 mascot Myaku-Myaku to release tastefully erotic photo book
The five best bento boxed lunches sold at train stations in east Japan
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district