
Gamers in the West have been barking orders at and toppling Titans on their Xbox One consoles for the best part of a year now, but today marks the first time Japanese consumers can purchase Microsoft’s newest console without importing.
Industry pundits have long speculated that Xbox One may struggle to gain a foothold in Japan due to the comparatively poor sales of its predecessors and Nintendo and Sony’s hold on the territory. We’d like to believe that this new generation of hardware might help shake things up a little, but if the distinct lack of people waiting in line outside Akihabara’s stores early this morning is any indication, the sceptics could well be right.
While there are no doubt plenty of people who preordered the console and are awaiting deliveries at this very moment, the scene outside numerous electronics stores in Akihabara this morning did not bode well for Microsoft.
Showing areas cordoned off for Xbox One buyers to line up in, photos uploaded to Twitter at around 8 a.m. today were all noticeably lacking one ingredient vital for any product launch: customers.
▼ “If.. if you hurry you can still make it in time!” <quavering voice>
https://twitter.com/engadgetjp/status/507314339078864896/
▼ “How the Xbox One line looks at around 8 a.m.”
ヨドバシAkiba、本日発売する「XBOX ONE」整列場所、8:00頃の様子。眠そうに下を向いてるひとはひとりもいません #akiba pic.twitter.com/hhAmCyts6l
— ツルミロボ (@kaztsu) September 3, 2014
▼ “Shinjuku[‘s Yodobashi Camera] looks just like any other day.”
【Xbox One発売】新宿はいつもと変わらぬ朝を迎えた http://t.co/iygGGQtCbQ #xbox_jp pic.twitter.com/P1eyipSflW
— インサイド (@INSIDEjp) September 4, 2014
▼ “It’s Xbox One launch day, but there isn’t a single person waiting outside SofMap”
xbox one発売日ですけど、ソフマップアミューズメント館さん前には誰もいませんね。#akiba pic.twitter.com/IZ0hYUSZ58
— あすたりすく (@akiba_asterisk) September 4, 2014
Mercifully, a few people were spotted outside a handful of stores much later in the day, so it’s not all doom and gloom for Xbox One!
【Xbox One発売】秋葉原にファンの姿を確認!開店前の秋ヨドに並ぶファンと野外コーナーをフォトレポート http://t.co/3N7wM99AE2 #xbox_jp pic.twitter.com/2g6ohg0yLq
— インサイド (@INSIDEjp) September 4, 2014
As another Twitter user was quick to point out, however, even though it could hardly be described as performing well right now, Sony’s PlayStation 4 was at least met a mite more enthusiastically when it finally appeared on Japanese store shelves.
ちなみにプレイステーション4発売のときのヨドバシAkibaはこんな感じ pic.twitter.com/g0QkAoJ5Jk
— ツルミロボ (@kaztsu) September 3, 2014
Are these scenes just another sign of the declining console industry in Japan, or was Xbox One always destined to receive such an underwhelming reception? Hash it out in the comments!
Source: Hachima Kikou

Xbox One finally gets a release date in Japan – We hope you’re not in a hurry
Xbox One delayed in Asia until late 2014, no release date for Japan
Newsflash: Microsoft announces Xbox One release date, price for Japan
Microsoft Japan holds “Girls-Only Xbox Party” and it looks awesome!【Pics】
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Can you eat lunch in Tokyo for less than 500 yen?
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Asakusa’s Yoi no Yoi bar crawl is one of Tokyo’s best local nights out
Sanrio changes Hello Kitty lead designer for first time in 46 years
Beware the rise of overpriced “Inbound Don” at tourist spots in Japan
We tried Pizza Hut Japan’s limited-edition pizza topped with…ice cream and maple syrup?
Mr. Sato eats banana flower, still isn’t sure what it tastes like, loves it anyway【SoraKitchen】
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
A look back on 40 years of Japanese schools banning stuff
New Family Mart cinema opens inside Japanese airport
Man arrested in Japan after leaving car in coin parking lot for six years, racking up three-million-yen bill
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Japanese ‘Day One Edition’ Xbox One adopters are actually getting a pretty good deal
Using our brand new Xbox One console… to play New Super Mario Bros. Wii U
New Xbox Series X fits perfectly with a classic Nintendo system, gamer in Japan finds【Pics】
Does Xbox One’s new Kinect camera work in a tiny Tokyo apartment?
Lonely this Christmas: Japanese gamers feeling left out in the cold as new consoles launch elsewhere
Countdown to PlayStation 4 in Japan – Mr. Sato heads to the Sony Building to join the fun
Microsoft pulls game inspired by Logan Paul’s infamous suicide forest video from Xbox Store
Akihabara’s otaku shrine celebrates PlayStation 5 launch with ethereal one-night event
Akihabara saying goodbye to landmark as giant Sega arcade announces it’s closing for good
Fans farewell Akihabara’s iconic Sega building as anime poster removal begins
PS5 chaos at Akihabara as customers rush to grab new consoles【Videos】
Nintendo puts out important notice for casual gamers who’ve bought a Switch during the pandemic
Game dev berates gaming media on its “junior high school” analysis of PS4’s performance in Japan