
Ice cream is one of those foods that is so delicious, people tend to eat it year round regardless of the plunging temperatures around them. So for the past 15 years, Häagen-Dazs has been releasing special fall/winter flavors in Japan, such as the extremely popular rum raisin. But this year, the beloved ice cream maker has an azuki bean-flavored variety coming out in early October, and Japanese netizens are already clearing out space in their freezer to stock up.
While bean-flavored ice cream may not sound like the most appealing thing in the world to some, azuki beans are a mildly sweet red bean that much of Japan and East Asia use in traditional desserts. Azuki enthusiasts have even been able to get their bean fix at 7-Eleven or Krispy Kreme.
Häagen-Dazs said that their “Nagomi Azuki” ice cream is a “mellow blend” of mildly sweet ice cream, sweet bean jam sauce and, of course, azuki beans. It will be available in stores around Japan on October 6. Although Häagen-Dazs has released a green team and azuki bean ice cream flavor in the past, this will be the first time for a purely azuki bean-flavored variety and netizens are beyond excited to try the new flavor.
“Azuki bean ice cream?? I don’t even have words to describe my happiness.”
“I don’t even eat a lot of ice cream, but I’m going to make an exception for this one!”
“There’s no way I’m missing out on azuki bean ice cream.”
And for those ice cream fans who cannot wait until October 6, Häagen-Dazs will start selling their famous rum raisin ice cream on September 22. For many rum raisin lovers, this time of the year is like Christmas as they’ve come to expect that Häagen-Dazs will be releasing this “limited edition” flavor every year. The company describes the ice cream as a “full-bodied and smooth,” highlighted by an “aromatic rum flavoring” and “specially-selected California raisins.”
▼ And up close look at the rum raisin that drives Japanese ice cream lovers crazy

Unfortunately for some ice cream fans, these two flavors only come in the smaller 110-ml “minicup” size. Häagen-Dazs hasn’t announced any plans to sell them in larger sizes, much to the annual disappointment of some rum raisin fanatics. Are you one of those annual Häagen-Dazs rum raisin connoisseurs that wait for this time of the year to have your favorite ice cream treat? Or are you waiting to get your hands on that delicious, and very Japanese, azuki bean flavor?
Feature image: Facebook (HaagenDazJP)
Source: Fashion Press

Häagen-Dazs’ Matcha Azuki Kuromitsu Japonais ice cream blends green tea, red bean, black syrup
Creamy and naughty: It’s Haagen-Dazs Japan’s New York Cheesecake Rum Raisin ice cream!
Another Japan-meets-ice cream creation from Häagen-Dazs — this time it’s strawberries and azuki!
New Japanese-style Häagen-Dazs brings us chestnut and azuki red bean ice cream this fall
Anime ice cream — Häagen-Dazs Japan releases beautiful shojo-style anime ad【Video】
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Studio Ghibli combines anime and craftsmanship in new Totoro and Jiji Gobelin tapestry bags
Mt Fuji installs new emergency shelters ahead of the 2026 climbing season
Here’s what Shibuya’s famous scramble intersection looked like after the Japan vs. Sweden match
Taco Spaghetti appears in Japan, and our taco fan rushes to try it[Taste test]
Japan’s Mos Burger goes super-premium for summer with eel burgers that require pre-orders
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Nearly half of Pokémon hot spring’s statues have been damaged less than two months after opening
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Häagen-Dazs Japan unveils its next unusual ice cream flavour: orange sweet potato
Häagen-Dazs announces their new Japonais flavour for 2016
Häagen-Dazs’ new azuki matcha ice cream sandwich: tastes great, so messy it can resemble roadkill
Japan gets Häagen-Dazs Purple Potato ice cream for a limited time
Häagen-Dazs’ triple cherry blossom mochi ice cream promises Japan an early taste of spring
New Häagen-Dazs ice cream: Salty Vanilla and Caramel and Japonais Black Syrup Kinako Red Bean
Häagen-Dazs brings back its popular mochi ice cream line with two classic, luxurious flavors
Häagen-Dazs Japan brings out new limited-edition Hojicha Latte roasted green tea ice cream
Häagen-Dazs Japan releases Japonais Double Matcha Condensed Milk and Brown Sugar Syrup ice cream
Häagen-Dazs tempts us with first-ever Japanese flavor sorbet and ice cream combo!
Häagen-Dazs new Japanese ice cream looks freaky, tastes great
Häagen-Dazs Japan brings out Yuzu Blanc Manger ice cream for a limited time this summer
Häagen-Dazs Japan releases mochi rice cake covered ice cream with green edamame soybean topping
Häagen-Dazs’ new chestnut mochi ice cream is ready to fall into our stomachs this autumn
We visit the Häagen-Dazs pop-up cafe in Tokyo for limited-edition ice cream desserts and drinks
Häagen-Dazs Japan releases delectable new ice cream bar flavor — coconut!