
Ice cream is one of those foods that is so delicious, people tend to eat it year round regardless of the plunging temperatures around them. So for the past 15 years, Häagen-Dazs has been releasing special fall/winter flavors in Japan, such as the extremely popular rum raisin. But this year, the beloved ice cream maker has an azuki bean-flavored variety coming out in early October, and Japanese netizens are already clearing out space in their freezer to stock up.
While bean-flavored ice cream may not sound like the most appealing thing in the world to some, azuki beans are a mildly sweet red bean that much of Japan and East Asia use in traditional desserts. Azuki enthusiasts have even been able to get their bean fix at 7-Eleven or Krispy Kreme.
Häagen-Dazs said that their “Nagomi Azuki” ice cream is a “mellow blend” of mildly sweet ice cream, sweet bean jam sauce and, of course, azuki beans. It will be available in stores around Japan on October 6. Although Häagen-Dazs has released a green team and azuki bean ice cream flavor in the past, this will be the first time for a purely azuki bean-flavored variety and netizens are beyond excited to try the new flavor.
“Azuki bean ice cream?? I don’t even have words to describe my happiness.”
“I don’t even eat a lot of ice cream, but I’m going to make an exception for this one!”
“There’s no way I’m missing out on azuki bean ice cream.”
And for those ice cream fans who cannot wait until October 6, Häagen-Dazs will start selling their famous rum raisin ice cream on September 22. For many rum raisin lovers, this time of the year is like Christmas as they’ve come to expect that Häagen-Dazs will be releasing this “limited edition” flavor every year. The company describes the ice cream as a “full-bodied and smooth,” highlighted by an “aromatic rum flavoring” and “specially-selected California raisins.”
▼ And up close look at the rum raisin that drives Japanese ice cream lovers crazy

Unfortunately for some ice cream fans, these two flavors only come in the smaller 110-ml “minicup” size. Häagen-Dazs hasn’t announced any plans to sell them in larger sizes, much to the annual disappointment of some rum raisin fanatics. Are you one of those annual Häagen-Dazs rum raisin connoisseurs that wait for this time of the year to have your favorite ice cream treat? Or are you waiting to get your hands on that delicious, and very Japanese, azuki bean flavor?
Feature image: Facebook (HaagenDazJP)
Source: Fashion Press

Häagen-Dazs’ Matcha Azuki Kuromitsu Japonais ice cream blends green tea, red bean, black syrup
Creamy and naughty: It’s Haagen-Dazs Japan’s New York Cheesecake Rum Raisin ice cream!
Another Japan-meets-ice cream creation from Häagen-Dazs — this time it’s strawberries and azuki!
New Japanese-style Häagen-Dazs brings us chestnut and azuki red bean ice cream this fall
Anime ice cream — Häagen-Dazs Japan releases beautiful shojo-style anime ad【Video】
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases new anime keychains that are like miniature figurines
Live-action Ghibli Princess Mononoke stage play tickets are now on sale
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
What are the worst things about living in the Japanese countryside?[Survey]
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
War in Iran threatening Japan’s pudding production
Samurai chick pudding cake is Japan’s newest hard-to-buy, delicious-to-eat treat【Taste test】
Finnish design brand Iittala partners with Pokémon for a golden first collaborative tableware set
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Japan is so hungry for workers it used up its five-year visa quota in record time
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
Hello Kitty is now a transforming truck robot[Photos]
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Häagen-Dazs Japan unveils its next unusual ice cream flavour: orange sweet potato
Häagen-Dazs announces their new Japonais flavour for 2016
Häagen-Dazs’ new azuki matcha ice cream sandwich: tastes great, so messy it can resemble roadkill
Japan gets Häagen-Dazs Purple Potato ice cream for a limited time
Häagen-Dazs’ triple cherry blossom mochi ice cream promises Japan an early taste of spring
New Häagen-Dazs ice cream: Salty Vanilla and Caramel and Japonais Black Syrup Kinako Red Bean
Häagen-Dazs brings back its popular mochi ice cream line with two classic, luxurious flavors
Häagen-Dazs Japan brings out new limited-edition Hojicha Latte roasted green tea ice cream
Häagen-Dazs Japan releases Japonais Double Matcha Condensed Milk and Brown Sugar Syrup ice cream
Häagen-Dazs tempts us with first-ever Japanese flavor sorbet and ice cream combo!
Häagen-Dazs new Japanese ice cream looks freaky, tastes great
Häagen-Dazs Japan brings out Yuzu Blanc Manger ice cream for a limited time this summer
Häagen-Dazs Japan releases mochi rice cake covered ice cream with green edamame soybean topping
Häagen-Dazs’ new chestnut mochi ice cream is ready to fall into our stomachs this autumn
We visit the Häagen-Dazs pop-up cafe in Tokyo for limited-edition ice cream desserts and drinks
We try Häagen-Dazs Japanese-style — and the rich sweetness makes us swoon!【Taste Test】