
When you get to be as big a company as Toyota, you can afford to go out and get A-list talent for your commercials. Over the last few years, the automaker’s created a series of ads starring boy band SMAP’s Takuya Kimura and film icon Beat Takeshi.
In the commercials, collectively known as ReBORN, Kimura and Takeshi play historical figures Oda Nobunaga and Toyotomi Hideyoshi, reincarnated in modern Japan. The latest installment even has a special guest star as Hugh Jackman, Wolverine himself, shows up to help spread the word about Toyota’s newest eco-friendly cars.
Jackman actually appears in two Toyota ads. In the more straightforward of the two, he drives along the coast in a hybrid Crown sedan, sings an English version of J-pop vocal group Greeeen’s “Kiseki,” and really doesn’t do a whole lot else.
▼ Well, except for look dapper, of course.
On the other hand, the actor’s work in the 18th ReBORN commercial is a little more surreal. Titled Ferry Chapter, and viewable here on Toyota’s website, it opens with the reborn samurai Nobunaga and Hideyoshi reminiscing on their experiences trading with European merchants in the 16th century.
“In those days, we were overwhelmed by the technology and production of the rest of the world, and how they had things like guns and cakes,” recalls Hideyoshi.
▼ Guns and cakes. Really, who could ask for anything more?
Nobunaga thinks Japan may have reached a turning point, though. “Japan can become a world leader in hydrogen technology,” he points out, before going on to talk about a new car from Toyota that produces only water as a byproduct of its operation.
“It’s called the Mirai,” Nobunaga explains, which is also the Japanese word for “future.” “The name’s a little on the nose,” he admits as footage is shown of the car, which Toyota expects to have ready for market next March.
“Japan, which has few natural resources, can develop a hydrogen society for the future of the planet,” Nobunaga declares. “Doesn’t that sound great?” he asks. Before his companion can answer, though, their conversation is interrupted by some very thickly accented Japanese coming from a very famous face.
“That’s the golden country, Jipangu, for you!” the sea captain exclaims, using the name for the country which Japan thinks used to be much more in vogue among non-Japanese speakers than it really was.
▼ In a way, it’s a little like how some Japanese people think native English speakers pepper their Japanese sentences with the word “me” all the time.
Startled by the newcomer’s sudden appearance, Hideyoshi asks Nobunaga if the seafarer is an acquaintance of his. “Nope,” he responds, and as Jackman continues watching them while they climb into their Prius, Hideyoshi implores the other samurai, “Let’s get out of here, quick!”
It’s an unusual, off-beat ending to the encounter, even by Japanese commercial standards. In the ad’s final moments, the samurai decide to head for a skyscraper in the distance. The camera doesn’t show us the next stop on Jackman’s voyage, but if we had to guess, our money would be on a repeat visit to the port of Tomonoura, the town where Wolverine fell in love.
▼ We know we enjoyed our time in the town that named a rose after the Marvel superhero.
Source: Japaaan
Top image: YouTube
Insert images: YouTube, Toyota, RocketNews24









Family Mart’s Shibuya Cat Street shop hosts first-ever rescue cat photo exhibition for Cat Day
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Starbucks Japan complexly raises prices, will now charge for takeout bags
How to travel from Tokyo to Kyoto on the overnight bus and not lose your sanity
Japan’s newest vending machine absorbs CO2 from the environment
Family Mart’s Shibuya Cat Street shop hosts first-ever rescue cat photo exhibition for Cat Day
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Starbucks Japan complexly raises prices, will now charge for takeout bags
How to travel from Tokyo to Kyoto on the overnight bus and not lose your sanity
Japan’s newest vending machine absorbs CO2 from the environment
Octopus tentacle ear plugs coming to Japanese capsule toy machines
Floppy drive orchestra performs old-school game music, gives us nostalgia overload 【Video】
Saitama is home to the best strawberries in Japan that you’ve probably never even heard of
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Japan has a special foil for roasting sweet potatoes at home, and it’s like having a time machine
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Tokyo Skytree turns pink for the cherry blossom season
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Poop is in full bloom at the Unko Museums for cherry blossom season
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Octopus tentacle ear plugs coming to Japanese capsule toy machines
Floppy drive orchestra performs old-school game music, gives us nostalgia overload 【Video】
Saitama is home to the best strawberries in Japan that you’ve probably never even heard of
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Japan has a special foil for roasting sweet potatoes at home, and it’s like having a time machine
Senkoji: The Japanese temple that’s more like a theme park to heaven and hell
Cats and dogs apologising at Japanese press conference is our newest gacha capsule toy obsession
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
What to do if you want to lower your apartment rent or avoid paying key money in Japan
A trip to the other side of Matsushima, a mysterious power spot with an otherworldly atmosphere
The etiquette rules for visiting Shinto shrines in Japan
Tokyo Skytree turns pink for the cherry blossom season
Kyoto planning surprise late-night inspections of Airbnb-style rentals to fight overtourism