
When Steve Jobs showed up at the San Francisco airport at the age of 19, his parents didn’t recognize him.
Jobs, a Reed College dropout, had just spent a few months in India.
He had gone to meet the region’s contemplative traditions — Hinduism, Buddhism — and the Indian sun had darkened his skin a few shades.
The trip changed him in less obvious ways, too.
Although you couldn’t predict it then, his travels would end up changing the business world.
Back in the Bay Area, Jobs continued to cultivate his meditation practice. He was in the right place at the right time; 1970s San Francisco was where Zen Buddhism first began to flourish on American soil. He met Shunryu Suzuki, author of the groundbreaking “Zen Mind, Beginners Mind,” and sought the teaching of one of Suzuki’s students, Kobun Otogawa.
Jobs met with Otogawa almost every day, Walter Isaacson reported in his biography of Jobs. Every few months, they’d go on a meditation retreat together.
Zen Buddhism, and the practice of meditation it encouraged, were shaping Jobs’ understanding of his own mental processes.
“If you just sit and observe, you will see how restless your mind is,” Jobs told Isaacson. “If you try to calm it, it only makes things worse, but over time it does calm, and when it does, there’s room to hear more subtle things — that’s when your intuition starts to blossom and you start to see things more clearly and be in the present more. Your mind just slows down, and you see a tremendous expanse in the moment. You see so much more than you could see before. It’s a discipline; you have to practice it.”
Jobs felt such resonance with Zen that he considered moving to Japan to deepen his practice. But Otogawa told him he had work to do in California.
Evidently, Otogawa was a pretty insightful guy.
When you look back at Jobs’ career, it’s easy to spot the influence of Zen. For 1300 years, Zen has instilled in its practitioners a commitment to courage, resoluteness, and austerity — as well as rigorous simplicity.
Or, to put it into Apple argot, insane simplicity.
Zen is everywhere in the company’s design.
Take, for instance, the evolution of the signature mouse:
It’s the industrial design equivalent of the enso, or hand-drawn circle, the most fundamental form of Zen visual art.
But Zen didn’t just inform the aesthetic that Jobs had an intense commitment to, it shaped the way he understood his customers. He famously said that his task wasn’t to give people what they said they wanted; it was to give them what they didn’t know they needed.
“Instead of relying on market research, [Jobs] honed his version of empathy — an intimate intuition about the desires of his customers,” Isaacson said.
What’s the quickest way to train your empathy muscles? As centuries of practitioners and an increasingly tall stack of studies suggest, it’s meditation.
When you take that into account, it’s easy to see that for Jobs, growing his business and cultivating his awareness weren’t opposing endeavors.
When he died, the New York Times ran a stirring quote about what he did for society: “You touched an ugly world of technology and made it beautiful.”
We can thank that time in India and on the meditation cushion for that beautiful, rigorous simplicity — one that sparked a design revolution.




Steve Jobs…manga hero???
Steve Jobs Much Better at Marketing than Cooking
iMakeover: Can a haircut turn Mr. Sato into Steve Jobs?
Famed educator says Steve Jobs, Bill Gates would have been ruined by Japanese education system
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Studio Ghibli releases new Totoro coin purses…but who’s the blue character?
Tokyo’s Giga Mart lets visitors “steal” from a convenience store… if cameras don’t catch you
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Hiker needs to be rescued from Mt. Fuji two times in two days, but system is working as intended
Starbucks Japan adds shaved ice desserts to the menu at select locations
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japan’s new Calpis pudding: The right call for summer, or tampering with purin perfection?
Studio Ghibli brings anime characters to the table with new Totoro placemat that’s like a movie cell
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
Three new starter Pokémon Jets to fly in Japan, first begins carrying passengers this month
New Mt. Fuji overnight bus takes travelers from downtown Tokyo straight to the most popular hiking trail
Tokyo revises accommodation tax amidst tourism boom, Airbnb rentals now included
Yoshinoya and Dragon Quest slaying scalpers with shift to made-to-order collaboration merch
Tochigi man shares his family’s process for creating 16 years worth of rice paddy art
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa