
Everyone has that one celebrity that we have been told we sort of look like if we squint our eyes and look into a foggy mirror. For our beloved RocketNews24 reporter Mr. Sato, that celebrity doppelganger is none other than former Apple CEO Steve Jobs. As a frequent participant at iPhone launches and Apple’s annual “luckybag” sale in Japan, Mr. Sato decided maybe it was time to see if a shorter haircut (and a black turtleneck) would indeed make him look like the tech icon. Armed with an iPad and a digital photo of Steve Jobs, Mr. Sato began his iMakeover.
While most people are pretty familiar with Steve Jobs, some barbers might not know exactly what a customer means when they ask for the hairstyle of the creator of the iPhone. Showing the barber his iPad with a digital photo of Steve Jobs, Mr. Sato asked to have his hair cut just like the picture. The barber replied back “gotcha!” with such confidence that Mr. Sato knew he was in the right hands.
▼ Steve Jobs would be proud to learn how his iPad is being used today
Fully expecting the barber to make liberal use of the clippers and just start buzzing away, Mr. Sato was surprised when he picked up his scissors and began slowly working his magic. The barber’s careful and methodical scissor work put Mr. Sato at ease. They talked a little bit about being a barber and it turns out that it had been a while since anyone came in asking to have their hair cut like a certain celebrity.
▼ The barber takes his time when styling Mr. Sato’s luscious locks
While Mr. Sato enjoyed talking back and forth with the barber, he had one problem that makes getting his hair cut always a bit nerve-wracking: his terrible eyesight. Without glasses, Mr. Sato had no idea what the barber was doing and had to put complete confidence in the barber to know exactly how short to cut it without unintentionally turning him into a monk.
▼ Take a deep breath and relax Mr. Sato, when the barber is done, you may…or may not look like Steve Jobs
The barber put down his scissors and told Mr. Sato he had completed the transformation. Mr. Sato put his glasses back on, anxiously awaiting what he would soon see in the mirror. Would he look like his tech hero Steve Jobs? Or would he be immediately buying a hat to cover up the hairdon’t? Mr. Sato faced the mirror, opened his eyes and saw…famed RocketNews24 reporter Mr. Sato.
Something was still missing. Maybe he needed a black turtleneck and a pair of round glasses to fully turn into Steve Jobs.
▼ Is that you, Mr. Jobs, in the corner?
▼Wait a second…
▼ Definitely still Mr. Sato
▼ Does putting Mr. Sato in black and white help?
▼What about posing with the new iPhone?
Well, what do you think? Have we found Apple’s new spokesperson or should Mr. Sato stick to being a calendar model?
Photos: RocketNews24
[ Read in Japanese ]









Steve Jobs…manga hero???
Steve Jobs Much Better at Marketing than Cooking
Our reporter Mr. Sato becomes first Japanese buyer of a Docomo iPhone5S!
Mr. Sato uses his new hairstyle to clean the bathroom
We got a haircut at “Japan’s Leading Barber” and walked away feeling like a million bucks
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
7-Eleven Japan rethinks convenience store drinks with new Grilled Corn Chilled Soup Smoothie
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
Japanese convenience store Lawson now has stir-fried noodle-cooking robot chefs
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Over 400 titles of free translated manga from publisher Shueisha available for a limited time
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Mr. Sato divulges the contents of a 2015 Apple Store Lucky Bag–will he get a lame t-shirt again?
Your turn, Samsung – Mr Sato returns the Ice Bucket Challenge to Korea’s electronics giant【Video】
Mr. Sato Gets a Turkish Makeover with “A Popular Hairstyle” of the Nation
“Don’t we have photos of Mr. Sato with a new iPhone?” “No, he spent two days at the wrong store.”
Famed educator says Steve Jobs, Bill Gates would have been ruined by Japanese education system
Mr. Sato gives his first ever autograph, gets a broken heart in return
We Take Mr. Sato for a Shampoo and Trim at the Pet Salon 【Thrifty Style】
Mr. Sato retires from being the first person in Japan to buy iPhones, watches this guy instead
Requiem for a smartphone buyer: Mr. Sato gets no iPhone X but has a new lease on life
Mr. Sato does not buy an iPhone7, calls this year’s Docomo release ceremony “f***ing s**t!”
Mr. Sato shows up in costume, is the first to purchase an iPhone 6 Plus, meets Ken Watanabe AGAIN
Mr. Sato returns to the line, waits three nights for an iPhone 11
Watch the dying art of the punch perm, a quintessential Japanese hairstyle, in Mr. Sato’s new ‘do
The cops kick Mr. Sato off the street during his attempt to wait on sidewalk for the new iPhone
SoraNews24’s Mr. Sato reveals the shocking truth: He’s not really Mr. Sato!
Mr. Sato Goes Glam, Like Some Cat from Japan