Honouring a centuries-old tradition with a modern twist. 

Every summer, people around Japan eat eel to regain energy from the tiring heat. It’s a tradition that’s been around for centuries, with people commonly consuming eel on the Midsummer Day of the Ox, or “Doyo no Ushi no Hi” as it’s known in Japanese, which this year falls on 26 July.

With so many retailers offering eel on this day, many look for ways to stand out, and one bakery in Kochi Prefecture has everyone’s attention with a new product called “Super! Eel Bread“.

At first glance, the new product looks like sushi, but look closer and you’ll see it’s actually a whole eel, wrapped in a strip of nori seaweed around a super soft bread roll.

The eel is the star of the show, grilled over charcoal in the traditional kabayaki (sweet soy-glazed) style by Kitahama Shoten, an eel specialty shop with over 85 years of history. The new bread, which uses locally-sourced eel, is said to combine the appeal of Kochi’s regional ingredients with the playful spirit unique to Komi Bakery.

According to the bakery, the Super! Eel Bread has been three years in the making, born from an idea by the store’s head of bread and sandwich production, with the aim of contributing to the culture of Doyo no Ushi no Hi as a bakery.

▼ Kazuto Nishiyama, Head of Bread and Sandwich Production and creator of bold ideas.

Nishiyama and his team have certainly succeeded in creating an eye-catching product that honours the tradition of Doyo no Ushi no Hi while adding a unique twist that appeals to modern tastes. Komi Bakery says it plans to continue developing new releases tailored to seasonal events while also supporting local industries.

The longstanding bakery is getting ahead of peak eel season by releasing the new bread in store from 21-23 May, with reservations required three days ahead thereafter, and sales on 26 July are limited to reservations only. Given that it includes a whole eel, the bread is larger than it seems, and is priced at 2,500 yen (US$15.73), or 3,500 yen for online sales, including delivery.

Related: Komi Bakery
Source, images: Press release
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