
Over the last two decades, email has evolved to be one of the primary ways business people communicate. That makes having a good email address all the more necessary. That Hotmail email address you chose when you were in junior high school–something like “Offspring4EVER,” probably–isn’t really what you want on your business card, even if Smash was one of the best albums of 90s. Fortunately, it doesn’t take most of us long to realize that a proper email address is part of growing up, just like deleting all those embarrassing Facebook photos from spring break.
Unfortunately, it looks like not everyone got that memo (maybe it’s in the spam folder), which prompted iResearch to take a poll of 100 Japanese men to find out more about Japan’s embarrassing mail addresses.
While the sample size is definitely a bit small to get a really accurate look at email addresses in Japan, the results of iResearch’s poll were amusing nonetheless. To begin with, the poll asked if the respondents knew anyone with kirakira email addresses–in this case kirakira, which usually means “sparkling,” implies unnecessarily extravagant or showy, like kirakira names. 54 percent of the men responded that they didn’t know anyone with such addresses. Which, of course, means that 46 percent interacted with at least one person using a potentially silly email address.
The men polled were in their 20s and 30s, which obviously further limits the scope of the results–we suspect that the answers might be different for Japanese guys still in high school! So, what were the most common types of email addresses the men had seen? Take a look below!
- The most common kirakira email address types
1) Person’s own nickname (28%)
For example, people might use the nickname their friends call them by–such as “tacchan@” for “Takuya” or “earbiter@” for Mike Tyson.
2) Something related to fantasy (13%)
This was the one that most surprised us on the list–apparently fantasy is more popular than we had expected. Examples of kirakira email addressed here were “pegasus@” and “legend-dragon@”. Which aren’t as bad as “smaugishot@”, we suppose.
3) Boyfriend/girlfriend’s name (11%)
This one was bound to show up somewhere, though it certainly does induce a groan or twelve. People apparently use things like: “miyuki-forever_love@” and “mariko-aishiteiru@”. In case you haven’t watched any overly melodramatic anime recently, “ aishiteiru” means “I love ____.” Thanks for sharing.
4) Full (or partial) sentences (10%)
This one is pretty self-explanatory except that it leaves us wondering why. One example here was the bizarre “onaka_hettayo@”, which means “I’m hungry”.
5) Codes (9%)
The final kirakira email address type in the top five was “codes,” like riddles. We’re not sure why anyone who doesn’t work for the NSA would choose this, but the example given was “enetihsukoruotuseroda@”, which is actually “Adoresu touroku shite ne” backwards and means “Please add my address to your contacts.”
Some of these types are actually kind of understandable–using a nickname would certainly make it easier to remember the email address. However, the respondents were none too fond of many of the other types. In particular, the use of a boyfriend/girlfriend’s name was thought to be extremely embarrassing, since it made the user look either very immature or very stupid (“What if they break up?”). The fantasy type was second more embarrassing type, since it made the user look as if they were “caught up in their own world.” Interestingly, email addresses that used sayings or poems were ranked as the number three most embarrassing, for the same reason as the fantasy types.
While we can certainly understand wanting to have an email address that really suits you, we suppose having something a bit more neutral is useful for interacting in the world as an adult. That said, we don’t think there’s anything wrong with having an email address just for friends either. That way you can be both JoeBoring@work.com and DragonSlayer69@hotmail.com!
Sources: Hachima kiko, Web R25
Feature image: RocketNews24



Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Fake police phone scam also highlights dumb stereotype about how foreigners speak Japanese[Video]
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Fake police phone scam also highlights dumb stereotype about how foreigners speak Japanese[Video]
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
A secluded British mansion in Chiba is a hidden holy land for afternoon tea lovers
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Pokémon Ditto Cup uses Transform to turn into jiggly gelatin, rice, sand, and infinite possibilities
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Starbucks Japan releases the new Soupuccino, but is it everything it’s cracked up to be?
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Train station platform ramen store closes its doors on half a century of history in Tokyo
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
A secluded British mansion in Chiba is a hidden holy land for afternoon tea lovers
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Pokémon Ditto Cup uses Transform to turn into jiggly gelatin, rice, sand, and infinite possibilities
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Starbucks Japan releases the new Soupuccino, but is it everything it’s cracked up to be?
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Break out your rags and incense! Let’s learn to clean a grave the right way this Obon season
Australian mother reflects on “lunchbox shame” she felt from her son’s Tokyo preschool teacher
This hotel has one of the coolest katana collections in Japan, and admission is totally free【Pics】
We visit a Harajuku cafe where you can customize food with your favorite idol’s member color
This Japanese vending machine doesn’t sell drinks, but you can buy drinks through it
Are 500-yen noodles at Akihabara Ramen Center a great find or cheap miss?
Secret Starbucks sausage customization sparks sweet joy in Japan[Taste test]