
In larger countries like Australia and the United States, vehicle registration is carried out at the state level. This has long allowed each state to produce distinctive designs, including slogans or iconic imagery on number plates. In little Japan, however, vehicle registration is issued by the national government, so car owners have had no option to show their local pride with a regional license plate…until now.
The Ministry of Transport has announced that from next year, local authorities will be free to put colourful character designs on car number plates. Let’s have a look at some of the potential ways to pimp your Japanese numberplate!
Until this latest announcement, the rule surrounding Japanese car registration plates have been pretty tight. For private vehicles, the plate must be plain white, with green lettering. Characters and non-standard designs are not currently permitted, due to concerns about the numbers becoming difficult to read.
▼ A typical plain green and white old-style license plate, as issued in Tama (多摩), Tokyo.
From 2016, however, the Ministry of Transport plans to drop the ban on decorated plates such as those featuring character designs, paving the way for gotōchi-kyara mascots such as Kumamon and Gunma-chan to adorn license plates across Japan. Unlike more professional-looking corporate mascots and commercial characters, gotōchi-kyara (ご当地キャラ) are regional mascots, often defined by simple and amateur-looking designs.
While car owners will have to wait until 2016 to get their hands on a new-style colourful plate, scooter riders have been able to use character plates like this for years. Here are some of the personalised local plates available for lower CC bikes already. They should give us an idea of what might be in the pipeline!
▼ From Sukugawa City, birthplace of the “God of Special Effects”, Ultraman creator Eiji Tsuburaya.
▼ These Lupin motorcycle plates were released to celebrate the 60th year of Sakura City, Chiba, which also happens to be the birthplace of Monkey Punch, creator of Lupin III.
▼ Shinhidaka in Hokkaido, where this plate is from, is known as the birthplace of horse racing in Japan.
▼ And the city of Katsuyama, Fukui, is home to a popular dinosaur museum.
▼ Gosho Aoyama, creator of Case Closed, was born in Hokuei, where this Detective Conan registration plate was made.
▼ Of course you might land with a little-known character like Kusuppi, the mascot of Miyama city, Fukuoka. Cute plate though!
Chances are you won’t be seeing a Funassyi number plate any time soon though – despite his international notoriety, Japan’s favourite pear character is an unofficial mascot of Funabashi City.
Sources: Sankei, Nikkei, Naver Matome, Japan Economic Research Institute








Adorable mascot bear Kumamon stars on the most popular new license plate in Japan
Cherry blossoms are going to bloom on Tokyo’s new license plates
New stylish Japanese license plates lets people show off prefecture pride on the move
Evangelion license plates sure to add visual impact to your ride
Japan’s new eight-headed dragon license plates might be the coolest in the entire world【Pics】
10 times to avoid traveling in Japan in 2026
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
What makes a good boss in Japan? Workers sound off in survey
This quiet forest cafe in Japan lets you read all day in the house of a famous author
Japanese restaurant serves meals to diners via a moving steam locomotive train
Here’s what our bachelor writers ate over the New Year’s holiday in Japan
Starbucks Japan adds a Shine Muscat Grape Frappuccino to the menu for a limited time
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Majority of Japanese mayors say foreign residents are essential but most see good and bad effects
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
In Japan, you can now get issued an official license plate with adorable cat prints on it
Tokyo’s beautiful new license plates are based on one of Japan’s most famous woodblock paintings
Leave a Reply