
I recently had the opportunity to travel to the Noto Peninsula, an outcrop that sticks out from Japan’s main island of Honshu into the Sea of Japan. The area relies heavily on fishing and agriculture, and is famous for its delicious seafood and beautiful scenery.
Noto’s not so popular as a tourist destination in winter, but I went along on a trip to see what the place has to offer when it’s coooold outside. As it turns out, Noto out of season is about as chilly as I’d expected. But it was also very cool.
During the two-day trip we were treated to freezing but beautiful scenery, more fresh, delicious seafood that I could handle, and just the right amount of sake.
Scenery
The sea surrounding Noto Peninsula is exceptionally clear, and combined with the cold weather and a special plankton, the winter gives rise to a phenomenon known as “nami no hana“or “flowers of the waves”. On windy and stormy days the waves pound against the rocks and whip up a white froth which blows across the beach and piles up like snow. It’s like a huge bubble bath, except really, really cold.
While Noto has a lot of beautiful scenery inland, too, with the ocean on three of its sides it’s the sea views that are some of the most impressive. For those who’d prefer to be in the midst of things rather than just watching, you can surf at any time of year, weather permitting, or go snorkeling in the summer.
Seafood
With so much water surrounding them, the residents of Noto Peninsula make full use of everything the sea has to offer, and they know how to prepare it all to best bring out the fresh flavour.
Iwanori seaweed has been gathered and prepared in the area in the same way for over 1,000 years, and we got to try the simple method out for ourselves. Unfortunately we were unable to get out to the rocks to pick our own seaweed due to the four-metre-high waves, but the ryokan inn we were staying at had some on hand for us to use.
First you wash the seaweed, then spread it across the circular mould.
Gently lift the seaweed out of the basin, remove the mould, and allow the water to drain away. You should be left with a perfect circle of seaweed on your bamboo mat.
Hang the seaweed up to dry, being careful not to knock it off the mat. It can take anywhere from a day to a week to dry out, depending on the weather, but once it does, you have a convenient circle of dried seaweed to snack on! Fresh seaweed is also used as an accompaniment to other dishes and in soups.
Noto is also famous for its sea salt which is gathered and prepared using a method known as the agehama style, which has remained unchanged since the eighth century. There is only a certain period of the year when this salt can be harvested, meaning that its quantities are extremely limited. Because of the production style and its high mineral content the salt has a very distinctive flavour and many top restaurants in Kyoto order batches well in advance.
Now, time for some food porn!
Due to the cold winter weather, it’s traditional to sit around a hearth, or irori, to eat so as to keep warm while you enjoy grilling your own food. Meal times in Noto are also about socializing, which this style of eating lends itself well to as people ask one another to pass them this or that.
Piles of fresh food are laid out ready to be roasted over the hearth, including locally caught crab, sea snails, and various kinds of fish.
This dinner consisted of Japanese staples such as rice, sushi, and tempura, as well as fish, sea snails, and seaweed.
This home-made lunch was super healthy and delicious, too.
Sake
What better way to ward off the winter chill than with a drink?
We took a visit to Sogen Brewery to check out how they make and mature their products. The brewery was founded in 1768 and, while they’ve always stuck to their high standards, tastes have changed since then. Back in the day their sake was mainly drunk by fishermen after a long day out working, and they wanted something heavy and sweet that would be nutritional and healing. These days people generally don’t have the same labour-intensive lifestyle, so tastes have moved towards lighter drinks that go well with a meal.
There used to be a small railroad running past the brewery, but it unfortunately closed a few years back, as has been the case in many parts of the Japanese countryside. However, the brewery decided to make use of the abandoned tracks and tunnels as a place to store their sake as it matures.
You can purchase a space here and leave your bottle to mature for half a year, a full year or more, and the staff will send it to you when it’s ready.
When a batch is brewing the staff work long hours, constantly monitoring the status to ensure perfection.
Sogen brewery has over 50 kinds of sake to choose from, ranging from their standard lines to the more limited and pricier stuff, so there’s something for all tastes. Kanpai!
The weather may have been cold and snowy, but my short time in Noto was filled with warmth, hospitality, and a ridiculous amount of good food. I can’t wait to return in the summer to see how the seasons compare!
Photos © RocketNews24
























Shimane’s hidden travel sites, where you can escape the crowds and enjoy traditional Japan
East Japan’s 10 most magical winter scenery experiences, as chosen by travelers
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan’s full-facemask Ninja Parka still lets you eat ice cream[Photos]
Japan named most sleep-deprived country for fourth year in a row, according to survey
Animal Crossing plushie pouch towels and cozy socks show up at Family Mart convenience stores
Can a downtown Tokyo super sento bathhouse beat a hotel for a one-night stay?
Taste-testing Japan’s real-world Dragon Balls and Senzu Beans at Marugame Seimen
Recent study once again ranks Japan as the country that sleeps the least
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Godzilla-shaped ice cream on sale in Tokyo near the sight his most adorable rampage
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
Tokyo subway and almost all Tokyo train lines now accepting credit card tap payments
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Studio Ghibli adds new My Neighbour Totoro 2026 Corn Gift to its anime store for Mother’s Day
Japan now has a special desk for people who work at home with a pet cat[Photos]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says