off the beaten path
Historic World Heritage Site is a living breathing town that looks like it did when samurai roamed the streets.
Sake, shrines and onsen hot springs await you at beautiful destinations that are yet to be discovered by overseas tourists.
Local tip-off takes us to a hanami cherry blossom viewing site that’s yet to be discovered by overseas tourists.
Between the breathtaking beach and the bread, we almost died and went to heaven while dining on these divine buns from a favorite spot of the locals.
A road that isn’t wide enough for cars and a dark, secret chamber are just some of the surprises at this off-the-beaten path destination.
Japan is often known by tourists for its most popular attractions, like Mount Fuji, the cities of Tokyo and Kyoto, and its amazing shrines and temples.
But there’s a lot more to the island nation than that.
We took a look at a Quora thread that asked, “what are some of Japan’s best kept secrets,” and rounded up some places that might not be in all the guidebooks, but are definitely worth a visit.
I recently had the opportunity to travel to the Noto Peninsula, an outcrop that sticks out from Japan’s main island of Honshu into the Sea of Japan. The area relies heavily on fishing and agriculture, and is famous for its delicious seafood and beautiful scenery.
Noto’s not so popular as a tourist destination in winter, but I went along on a trip to see what the place has to offer when it’s coooold outside. As it turns out, Noto out of season is about as chilly as I’d expected. But it was also very cool.
The city of Nikko in Tochigi Prefecture, home to the impressive Toshogu Shrine and its famous evil-averse monkeys, is a popular choice for day trips from Tokyo, what with its World Heritage sites and easy train connections. But if all you’re doing is popping in for an afternoon of temple hopping, you are missing out on a lot of what Nikko has to offer. Take our advice and take a couple of days to check out what everybody else is missing.


















Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Wagyu ramen for foreign tourists appears in Kabukicho, with a very high price tag
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
Over 1,400 cities in Japan see foreign population rise, total populations drop in new statistics
Stray cats almost became classified as an invasive species in Japan but the change was overturned
McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]
Did you know? Only one Beard Papa’s in all of eastern Japan sells soft serve in a cream puff
7-Eleven Japan adds new doughnut-like tonkotsu ramen fried chicken to its hot food section
Japan’s new beer glass is designed to force you to drink…water [Video]
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Stray cats almost became classified as an invasive species in Japan but the change was overturned
McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]
Did you know? Only one Beard Papa’s in all of eastern Japan sells soft serve in a cream puff
7-Eleven Japan adds new doughnut-like tonkotsu ramen fried chicken to its hot food section
Japan’s new beer glass is designed to force you to drink…water [Video]
Starbucks Japan unveils new Kyoho grape drinks for a taste that’s quintessentially Japanese
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
This awesome Japanese arcade chain has crane game coaches to help you win prizes
This Japanese chopping board sanitising bag might be the handy kitchen gadget we never knew we needed
Japanese convenience store food gets turned into hyper-realistic stationery you can peel open
Are Japan’s room-temperature curry packets the boxed lunch heroes we’ve been looking for? [Taste test]
Studio Ghibli theme park announces new expansion saluting a previously off-limits anime
Police ask Kumamoto residents to not get blackout drunk as much during earthquake relief efforts