
We recently made the trip out to Chiba Prefecture for the winter 2015 iteration of Wonder Festival, where we could have spent all day admiring the awesome anime, video game, and movie cosplay going on. But as eye-catching as the outfits were, Wonder Festival is actually an event for showcasing new figures and models, and taking a look around the booths taught us something about the anime industry.
Trends may come and go, but Sailor Moon is here to stay. More than two decades after the phenomenally successful magical girl series made its anime debut, modelers are still making new figures based on its characters, and they’ve only gotten better in the twenty-plus years they’ve had to practice.
The second arc of Sailor Moon Crystal is currently streaming on Nico Nico Douga, and the first part of the reboot is set to finally start airing on TV. Even public broadcaster NHK is getting in on the Sailor Moon action, as it’s contracted for the rights to show reruns of the original 1992 anime.
Accompanying this media blitz has been the most intense Sailor Moon merchandise release schedule since the mid-1990s. As such, there’s a whole new wave of Sailor Moon figures coming both from major toy industry players like Bandai as well as independently produced kits from individual modelers. The Sailor Senshi were out in force at Wonder Festival, so let’s dive right into the best of what we saw.
Starting off with Sailor Moon’s biggest patron, Bandai was displaying this posable Super Sailor Moon from its S.H. Figuarts line.
The hair may look like Sailor Venus, but the face-obscuring glasses let you know you should call her Sailor V.
Something look a little off on this Sailor Moon figure? That’s because it’s actually the villainous Zoisite, disguised as the Fake Sailor Moon from the original series’ 33rd episode.
▼ The rest of the cast in their S.H. Figuarts renditions
If you’d like your figures a bit more compact and cuter, not to mention cheaper at just 1,620 yen (US $13.75) each, there’s the Tamashi Buddies line of SD Sailor Senshi.
On the opposite end of the spectrum, these lengthy limbs and glossy colors could only come from the character designs of Sailor Moon Crystal, which hew closer to creator Naoko Takeuchi’s original manga artwork.
▼ Somehow, the sheen on the unpainted plastic makes Sailor Mars look even leggier than she usually does.
With a rebuttal, here’s Mega House’s Petit Chara line, which is so plump it’s hard to tell if the characters have knees.
▼ Unless they’re bending them, of course.
As Sailor Moon Crystal moves into its Black Moon story arc, it makes sense for new figures of the Specter Sisters to show up.
▼ Can someone this cute really be one of the bad guys?
▼ SD Sailor Senshi posing with daintily decorated cookies? Sure, why not?
While the majority of the figures were of the cast clothed in their combat attire, this 1/10-scale Usagi does a great job of showing off the pleats in the skirt of her school uniform.
▼ And also the character’s slender midriff
Being classmates, Ami wears the same uniform, but is ladylike enough to keep her bellybutton covered.
▼ As is Rei
Mixed in with all of the plastic-molded offerings were these plush versions of Sailor Moon and Chibi Moon from manufacturer Sekiguchi.
But Wonder Festival isn’t just for big companies. Individual modelers also show off their wares, which often give up nothing in quality compared to those which are shipped to major retailers. As an added bonus, individual modelers have a bit more freedom in straying from the original character designs, and the way they add their own special touches can make their figures a treat for collectors who already have a full team of by-the-book Sailor Senshi models.
Eldora Model did a fantastic job recreating Sailor Moon’s regalia.
Searching for their niche also sometimes means the individual modelers will recreate characters’ alternate costumes, such as this stunning Sailor Jupiter from Usa P House wearing her stage musical outfit.
But perhaps the most impressive work of all came from Ryunryuntei.
Based on Sailor Moon’s Sailor Moon Crystal design, the recreation of her intricately flowing hair is uncanny, and a closer look reveals the modeler didn’t scrimp on attention to the smaller details, either.
This figure is a real showstopper, even if the past 20-plus years have taught us there’s no stopping Sailor Moon.
Photos: RocketNews24
[ Read in Japanese ]






























Get a closer look at the new Super Sailor Moon S.H. Figuarts
Sailor Moon and her pals are ready for tea time with these cool cup-hugging figures
Preview video released for third season of Sailor Moon Crystal 【Video】
Sailor Moon Crystal’s new opening and ending sequences and themes revealed 【Video】
The end of Sailor Moon is coming with new Sailor Moon Cosmos theatrical anime【Video】
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Nonstop flights from U.S. to Okinawa return after 54 years, making travel faster than before
Starbucks Japan adds a gooey sweet potato Frappuccino to its menu this autumn
Starting this fall, you’ll be able to take a Pokémon Jet flight to Japan
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Godiva Japan hops into tsukimi season with bunny and moon-themed chocolate assortments
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
McDonald’s Japan reveals exclusive new Tsukimi moon viewing collection for 2026
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
Japan’s double-decker portable rice cooker/bento maker is better than ever with new version
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Sailor Moon on ice! Skater Evgenia Medvedeva appears in costume for first official ice show【Pics】
Brand-new line of Sailor Moon bikinis appears, has anime fans in Japan looking forward to summer
At long last, Sailor Moon’s Inner Senshi get their own line of pens
Two legendary voice actresses joining the cast of new Sailor Moon anime movie
Bandai recreates everyday items from Sailor Moon in miniature, and the results are adorable!
Hello, Sailor (Moon) – First trailer finally released for Sailor Moon Crystal
New Japanese model unit says happy Halloween with Sailor Moon lingerie cosplay photo shoot
Sailor Moon Sanrio partnership adds pairings for Sailor Starlights in new crossover merch line【Pics】
Third season announced for Sailor Moon Crystal, Sailor Uranus, Neptune, and Saturn on their way
Sailor Moon fails to take the top spot in Japan’s giant Sailor Moon anime popularity poll
New Sailor Moon merch goes old school as the magical girls turn into eight-bit pixel art
Second episode of Sailor Moon Crystal brings its second accessories with Usagi’s earrings
Sailor Moon official smartphone announced, but surprisingly not for Japan
Create your own Sailor Moon heroines with the awesome Sailor Senshi Maker
Sailor Moon earns Guardian title with accessories that protect your smartphone jacks from grime