Nissan is collaborating with One Piece to offer a limited edition Serena Highway STAR S-HYBRID. Dubbed the “Thousand Serena,” a play on the Straw Hat Pirates’ Thousand Sunny ship, it features a special One Piece car wrap and hubcaps.
If you’re keen on getting your hands on this vehicle, though, you’ll need 3.25 million yen (about US$27,300), some lottery luck… and kids. Not only will purchase of the vehicle be determined by lottery, but only parents with children will be allowed to enter, in accordance with the Serena’s family-oriented marketing campaign. Due to a high volume of interested buyers, nine will be available.
There’s another perk, though. Whomever wins the lottery will also receive enough gas to “go around the world,” or 40,000 km worth, which at current Japanese gas prices is worth about $3,300.
For more information about the purchase lottery, which runs until March 9, check out Nissan’s campaign website.
[Via Anime! Anime!; images from Nissan Serena]
More from Anime News Network



Nissan rolls closer to self-driving cars, but is the world ready?
“It’s OK to stand out.” Nissan’s new stormtrooper ad campaign is awesome
One Piece ship to anchor at Japanese theme park
Smush your favorite One Piece characters
One Piece takes over Yamanote train for 15th anniversary
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
7-Eleven Japan has a lot of famous food, but its new burrito needs to be on your radar
Studio Ghibli releases a musical diorama based on a touching anime scene from My Neighbour Totoro
Japanese train company brings back beloved “patapata” departure board…with a clever digital twist
One Piece docking at Round 1 amusement centers in both Japan and the USA
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
One Piece’s Chopper stars in 5-minute stop-motion “Cry Heart” short
30-ton One Piece Stone Art Shown in Captivating Drone Footage
One Piece sets out to find its most popular character in the world in massive survey
Fullmetal Alchemist, One Piece Voice Actor Ed Blaylock Passes Away