There appears to be a mascot for everything in Japan. Leave it to advertising agencies here to put a face on whatever product they are selling. But some products and promotions are difficult to create adorable characters for. How do you encapsulate all the intricate eccentricities of a city, for example, in one single super-deformed character?
Well Katsushika City in Tokyo is approaching the problem in a different way, but choosing not just one “cute character” to represent them but having an entire cast of beautiful heroines. Say hello to Katsukore!
The Katsushika Collection Project (Katsukore for short) is a campaign meant to personify the city as beautiful anime heroines. The three main characters of this project are formidable women in their own right, but also fight for world peace and to protect the city of Katsushika.
▼Ally Kameari, the protagonist. Police officer by day, Sailor Moon’s second cousin once removed by night.
▼Minami Tateishi, city employee and sensational soccer star.
▼The beautiful daughter who attracts men to her family’s tea shop, Ohana-chan. No last name.
In the first stage of the project, the city is teaming up with a popular cafe in Katsushika called Nagicafe+. The first 100 people to order a latte or a beer will receive a limited edition original badge!
▼Who are you other people!?!
For now there are only the badges, but other merchandise is being developed as well. The city hopes residents will support the project through crowd-funding and wants to offer things like figures or even a full-blown anime in the future. Through these efforts, the beautiful girls hope to invigorate local businesses and encourage people to visit Katsushika.
Clearly the city thinks it knows what the people want. But is this an ingenious campaign that will be the first of many such projects around Japan? Or just a desperate cash grab by a city searching for a way to promote the area? Only time will tell, but for now, these girls are fighting for your attention, and to save the world!
Source: Netlab
Images: Katsushika Collection
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Studio Ghibli releases new Totoro coin purses…but who’s the blue character?
Tokyo’s Giga Mart lets visitors “steal” from a convenience store… if cameras don’t catch you
Starbucks Japan adds shaved ice desserts to the menu at select locations
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Studio Ghibli releases new Totoro coin purses…but who’s the blue character?
Tokyo’s Giga Mart lets visitors “steal” from a convenience store… if cameras don’t catch you
Starbucks Japan adds shaved ice desserts to the menu at select locations
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Hiker needs to be rescued from Mt. Fuji two times in two days, but system is working as intended
Studio Ghibli brings anime characters to the table with new Totoro placemat that’s like a movie cell
Onidon opens in Tokyo with unique fusion tempura rice balls you won’t find anywhere else
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
Three new starter Pokémon Jets to fly in Japan, first begins carrying passengers this month
New Mt. Fuji overnight bus takes travelers from downtown Tokyo straight to the most popular hiking trail
Tokyo revises accommodation tax amidst tourism boom, Airbnb rentals now included
Yoshinoya and Dragon Quest slaying scalpers with shift to made-to-order collaboration merch
Tochigi man shares his family’s process for creating 16 years worth of rice paddy art
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Hiker needs to be rescued from Mt. Fuji two times in two days, but system is working as intended
Studio Ghibli brings anime characters to the table with new Totoro placemat that’s like a movie cell
Onidon opens in Tokyo with unique fusion tempura rice balls you won’t find anywhere else
Japanese recipe for Tempura Twinkies takes America’s favourite snack to a whole new level
7-Eleven Japan reimagines the fruit sando with new chocolate bread version
Man arrested in Tokyo after allegedly luring foreign tourists into shady Kabukicho establishments
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Burger King Japan goes viral for its new Big Mouth Dirty, but is it really worth the hype?
Studio Ghibli calendar figures are back, look amazing whether you check the date or not[Photos]
Krispy Kreme Japan’s free doughnut deal could sway you from a convenience store breakfast
Three new starter Pokémon Jets to fly in Japan, first begins carrying passengers this month