
Toyota’s Prius is designed for one purpose, and it’s not to deliver the sort of exciting performance that will seduce you into taking a spirited drive through a moonlit mountain pass (that’s another car’s job). No, the Prius promise is that it will get you from Point A to Point B in the most energy-efficient way possible.
But while the standard hybrid Prius remains a popular choice for eco-conscious motorists, sales of its plug-in variant have been stagnant. Toyota is hoping to change that, though, with an updated Prius that can travel roughly twice as far under purely electric power than the current model.
If you’re the kind of person who’s more familiar with the handling differences between front-wheel, rear-wheel, and all-wheel drive than what separates one class of hybrid from another, a brief refresher on just what constitutes a plug-in hybrid may be in order. Unlike a standard hybrid vehicle, the batteries in a plug-in hybrid can be charged directly by plugging the car into a socket. By allowing the car to run in either a purely electric mode or with the electric motor and gas engine working together, plug-in hybrids seek to combine the flexibility of a normal hybrid with the efficiency and lower emissions of an all-electric vehicle.
Toyota released its first plug-in Prius, called the Prius PHV, in January of 2012. Hoping to build on the strong brand awareness and reputation of the normal hybrid Prius, the company was expecting a similarly warm response for the newer, ostensibly more advanced version of the car.
But while the Prius PHV sought to offer the advantages of both a hybrid and all-electric mode, it couldn’t deliver on the latter for very long. From a full charge, the current Prius PHV can only run 26.4 kilometers (16.4 miles) in full-electric mode before its batteries are drained, meaning that unless you’re headed someplace fairly close, you’re going to need to burn a little gas to get there and back.
Car buyers haven’t seen that as much of an advantage, especially considering that prices for the Prius PHV start at 2,931,429 yen (US$24,634), more than 30 percent more than the ordinary Prius hybrid, which is priced from 2,232,000 yen. The end result is lackluster sales numbers, and three years and three months after its launch, Toyota has only found some 20,000 buyers for the Prius PHV, a mere fifth of what the company was hoping for in that time frame.
In contrast, rival Mitsubishi Motors has enjoyed great success with its Outlander PHEV plug-in hybrid SUV, which boasts a 60.2-kilometer all-electric range. Even with its much higher price (starting at 4,123,440 yen), Mitsubishi has been selling Outlander PHEVs at a brisk pace, moving 13,000 in 2015 alone.
This sales gap has shown Toyota that it needs to step up its game, and the company has announced that the Prius PHV will be getting an update. Equipped with an increased quantity of batteries, and also thanks to weight-saving measures in other parts of the vehicle, Toyota is promising that the refreshed Prius PHV will be able to travel more than 50 kilometers in its all-electric mode, a distance roughly twice what the current model is capable of.
The new Prius PHV is expected to arrive at dealers in the fall of 2016. In the meantime, grab a map and start plotting out all the new places you’ll be able to go without needing a drop of gas.
Source: Tokyo Shimbun
Top image: Toyota (edited by RocketNews24)
Insert images: Toyota, Mitsubishi Motors (edited by RocketNews24)



New king of hybrids: Honda’s new Fit Hybrid to boast a 85.6 mpg fuel efficiency level
Toyota shifts otaku marketing into high gear with Vocaloid song, cosplay of car part girls 【Vids】
New smartphone game turns car models into anime girls with model-worthy looks
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Things get heavy with the Gold Lucky Bag from Village Vanguard
We take a 100-yen MP3 player for a test drive, live to tell the tale
Studio Ghibli’s “Bouncing Totoro” zoetrope gets its own merchandise at museum
What’s inside the McDonald’s Japan fukubukuro lucky bag for 2026?
Japanese thug wear from Birth Japan perfect for those breaking bad next year
Staggering Meal Prices Raise Eyebrows at United States of Odaiba 2011
Cosplay costume room tour by Japan’s number-one cosplayer Enako is an eye-opener【Video】
Tokyo station platform to transform into sake bar with hot drinks, hot oden, and hot kotatsu
Visit the mythical cave that hid the Sun Goddess in Japanese mythology
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Japanese researchers redesign electric car to go farther than ever before on a single charge
Beautiful models and cool cars from the Japan Mobility Show【Photos】
Hugh Jackman stars, sings J-pop cover, and speaks Japanese in ads for Toyota【Videos】
Tokyo Motor Show 2013: Cars! Crowds! Comely models! 【Photos】
Leave a Reply