Beginning on Friday, May 22, 7-Eleven stores across Japan will finally team up with the wildly popular Attack on Titan franchise to bring you a special lottery with all sorts of winnable prizes! Be sure to check out the details as well as an amusing new promotional video after the jump.
■ The “7-Eleven x Attack on Titan Seven Eleven Fair” begins!
The new campaign will begin on Friday, May 22. Buy at least 700 yen (US $5.85) worth of goods at any 7-Eleven store throughout Japan and you’ll be eligible to draw a ticket at the register with the possibility of winning an Attack on Titan-themed prize. In addition, a special web commercial advertising the upcoming fair is a must-see for any fan of the series!
■ Even the Colossal Titan wants in on the fun!
The web video shows the Colossal Titan plodding towards a 7-Eleven store, apparently after a brief shopping trip to his local convenience store. He mutters to himself, “I bought milk, pasta, and salad…surely this is enough to bridge the 700 yen wall!”
■ What revelation does Eren have…?
Just as the titan nears the wall, Eren comes into view. He replies somewhat hesitantly, “It comes to 699 yen.” Aww, poor Colossal Titan–you were so close!
The web commercial will be available to view until Tuesday, May 26.
▼ The Attack on Titan collaboration, coming to a 7-Eleven near you (minus the Colossal Titan)!
■ Prizes, prizes, and more prizes
If you’re familiar with previous 7-Eleven fairs, you’ll know that the different prizes you can win in each lottery drawing are arranged in basic order of coolness, from trivial trinkets to some grand prizes that only a few people manage to get their hands on. Check out the official campaign site here (in Japanese only, sorry) for a look at some of the prizes, and keep your eye on the official Twitter updates using the link below:
【進撃の巨人】リツイートキャンペーン！
— セブン‐イレブン・ジャパン (@711SEJ) May 17, 2015
＜第1弾＞エレン等身大フィギュアが当たる！応募は @711SEJフォロー&この投稿をリツイート♪5/22(金)から店頭フェアも開始！http://t.co/sdfYaEqnYl #進撃のセブン pic.twitter.com/cMAiKz55az
In the meantime, we’ll leave you with this picture of limited life-sized Eren and Levi figures that could be yours in just a matter of days. Better start saving up those one-yen coins now!
Sources/Images: 7-Eleven Japan, YouTube (7-Eleven Japan)
Attack on beards! Schick and Attack an Titan team up for series of animated shorts 【Video】
Scratch Titans to death with a coin in giant Tokyo ad for new Attack on Titan video game 【Video】
Attack on Titan Season 2’s premiere date is finally, FINALLY announced
Life-size Attack on Titan monster to appear in projection-mapped form in Kawasaki
Makers of Dynasty Warriors bring us awesome Attack on Titan game this winter【Video】
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
Kanji ice cream becomes a sell-out hit in Japan
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
The top 12 incomprehensible school rules, as chosen by high school students
Baskin-Robbins Japan’s 2026 popularity poll results are in and the champion flavor is crowned
7-Eleven Japan now sells canned water, but does funky packaging mean funky flavor?[Taste test]
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
7-Eleven Japan now has ramen machines…but only at 41 stores
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Starbucks Japan adds a new Frappuccino and Milk to the menu, but are they worth the calories?
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Attack on illicit substances! Colossal Titan stars in Tokyo Government anti-drug campaign 【Video】
Eren and Levi drive Colossal Titan heads in Attack on Titan Takara Tomy cars
Titans attack Lawson convenience stores, bring tons of anime goodies with them
The Titan-Sized Attack on Titan manga is freakishly huge, breaks world record for largest comic
Line of Attack on Titan capsule toys soon to be released, give children nightmares
Check out the unique displays from the Attack on Titan: Wall Sapporo exhibit
Attack on Titan could definitely use a little Sailor Moon—check out this transformation!【Video】
Puzzle & Dragons + Attack on Titan = ??? China’s creative copycats strike again【Photos】
Attack on Titan and Monster Hunter team up so you can take down colossal-sized monsters
Giant Attack on Titan coin bank will help you save up a colossal pile of change
Attack on Titan fragrances return with expanded line-up, ready to make you smell like adventure
60-meter Attack on Titan monster comes to Kawasaki, so we do too 【Photos】
Attack on Titan game reveals new characters, story details
A live-action Attack on Titan musical is on the way【Video】
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling