
The world of fashion and models is one that I have zero understanding of. My wardrobe mostly consists of jeans and black shirts just so I never have to worry about what matches. And as for modeling, well, let’s just say I probably love the camera more than it loves me.
But not our Japanese writers P.K. and Nakano! They are beautiful men with eyes for sexy and looking good doing…sexy? Or, if nothing else, they have the confidence of a pair of male models at a pool party. So, when they heard that fashion brand Diesel had put a call out for selfies, they were more than happy to respond with photos of themselves in nothing but their undies!
But are the pictures more win than cringe? Click below to find out!
▼ “Careful where you walk! I lost a contact!”
Diesel, the clothing brand and not the actor (or the fuel, for that matter), has put out a call for selfies of men wearing their new Hero Fit underwear and, they prefer, nothing else. Personally, I consider this a major lost opportunity – just imagine it: Diesel Superman, featuring Diesel underwear on the outside – but I digress!
It seems that Diesel is hoping lots of hot, sexy men will post photos of themselves posing on social media using the hashtag #HeroFit. There are also promises of possibly being selected to be featured in their next campaign, so this could be a win-win for everyone involved!
▼ “You can do this, man. You’re a beast! You are totally going to put clothes on today!”
I’m not entirely sure whose idea it was for P.K. and Nakano to photograph themselves together, but it’s impossible not to applaud the effort. These two studs are excellent examples of the kind of self-confidence that I wish I had!
If you’re feeling inspired, you, too, can join the social media fun by posting a photo of yourself wearing something from Diesel’s Hero Fit line with the hashtag #DieselHero. You can learn more on the Diesel Hero Fit website, which features a number of models providing examples, like these guys!
▼ We’re not entirely sure the guy in the middle knows how toilets work…
While the competition is certainly going to be stiff, Nakano and P.K. are feeling confident about their chances. They are even thinking about quitting so they can spend time working on their “model look,” whatever that means.
Here are the numerous photos they’ve already posted on Instagram. No, seriously.
▼ P.K. wondering when he last called his mother.
▼ “Shhh! Tell me if you can hear me fart!”
▼ “Be very quiet! I’m hunting rabbits!”
▼ Our heroes all tuckered out after a day of flexing.
▼ Um, guys, the rules say you have to be alone in the photos!
▼ Aw, you know we can’t stay mad at you!
▼ “No, seriously, have you seen my contacts?”
▼ “Do you know what time it is?! I need my beauty sleep! I’m gonna be a model!”
▼ P.K. upon realizing that everything online stays online forever.
Be sure to let us know if you decide to join the festivities with Diesel! We will definitely support you by retweeting your photos at least once.
Reference: Diesel Hero Fit
Images © RocketNews24 unless otherwise noted.
[ Read in Japanese ]




RocketLaboratory: Bubblicious is as hard as a nipple? Our Japanese writers find out!
Four surefire ways to lose Instagram followers
Our Japanese-language reporter dressed up to woo his celebrity crush, but it didn’t go as planned
“Malaysian girl holding things” is our new favourite Instagram account 【Photos】
Our Japanese writer tries the “hold a coke with your boobs” challenge
A look back on 40 years of Japanese schools banning stuff
Lawson convenience stores sell a mega katsu sando, and there’s a hack to get it cheap in Japan
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Japan manners debate: Is it OK to put a Mister Donut donut back on the shelf after taking it?
Japan has omurice chocolate, and the weirdest thing isn’t how it tastes
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
7-Eleven Japan sells freshly baked pizzas…but are they any good?
All 558 chapters of Inuyasha manga free to read online to celebrate announcement of sequel series
We make a DIY face gel out of yuzu seeds, and it’s surprisingly cheap and easy!
Convenience store onigiri rice balls become even more expensive…but are they worth it?
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Yokai are descending upon Tokyo this spring in the latest immersive art experience
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japanese women sound off on their minimum height requirements for a husband【Survey】
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Kyoto planning surprise late-night inspections of Airbnb-style rentals to fight overtourism
Family Mart releases huge range of cute sweets for Cat Day in Japan
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
10 times to avoid traveling in Japan in 2026
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Our brave reporter learns how to shake his booty with a Tokyo nightclub dance group【Photos】
Our reporter goes on a one-night, three-day “Extreme New Zealand Trip” over the weekend
Superhuman forces collide when three of our writers take on a pro in an 11-pound curry eat-off!
What do our Japanese writers think about putting lemon juice on watermelon?
RocketNews24’s giant teddy bear goes looking for some new friends at Costco Japan 【Photos】
This is what a Tokyo crepe with every dessert topping they’d let us order looks like 【Photos】
Our writers take on the world’s smallest four-player Othello game
Japan chooses its top 3 night views【Photos】
Our writers band together to take on a 15-pound “All-Topping-Curry” from Coco Ichi
With Japan’s day care shortage, how hard is it to bring your baby to work with you? We experiment
We cover our faces in pollen to try and trigger an allergic reaction【RocketScience】
Amazing photos of Studio Ghibli cosplay bring all your favorite characters to life 【Pics】
This mouth-watering Japanese breakfast is from…a restaurant in New York?!?
Simon Pegg shares with us his thoughts on filming Mission: Impossible – Fallout
Parenting while teleworking — a day in the life of a Japanese father in the midst of COVID-19
Leave a Reply