
From carrier pigeons to messages in bottles, there’s something uniquely appealing about using the forces of nature to carry a passage of prose between two human beings. With Japan’s long history of archery, messages once travelled through the air in the form of yabumi (lit. arrow text), a folded letter attached to an arrow that acted as a speedy delivery service between individuals or warring clans.
Sadly, the culture of yabumi dwindled and gradually disappeared as we moved slowly towards the world of much less dangerous (though sometimes just as impactful) emails and instant messaging. One traditional artisan is keeping the culture alive though, with a new letter set that contains everything you need to create your own yabumi, this time with adorable, user-friendly arrows.
The gorgeous letter set comes from a third-generation craftsman of traditional doll implements who lives in Iwatsuki-ku, Saitama Prefecture, an area that has been producing Japanese dolls since the Edo period (1603-1868).
This experience in miniature sword and weapon design lends itself to a sense of quiet sophistication in the simple, sleek yabumi letter set. Simply write your message on the paper provided, then fold it into thin, accordion-style folds.
▼ Then tie the long, thin strip around the shaft of the arrow, just as you would tie a fortune to a tree branch at a shinto shrine.
What makes this unique letter set extra special is the tiny, strong magnet at the tip of the arrow, which makes it appear as if it’s been shot into the wall.
▼ Or into your front letterbox at home!
To check out all the cute details, take a look at the video below.
The arrow letter sets are available online for 777 yen (US$6.47) each or 1,890 yen ($15.74) for a pack of three. If you’re looking for an alternative to the souvenir magnet, these will look beautiful on your fridge back home!







Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Suspected Japanese ice cream cartel under investigation for price-fixing
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli adds new My Neighbour Totoro music box to its anime merchandise store in Japan
All-you-can-eat cheese restaurant in Tokyo is a hidden gem not many people know about
Studio Ghibli releases new anime character fans to keep fans looking and feeling cool this summer
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Suspected Japanese ice cream cartel under investigation for price-fixing
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli adds new My Neighbour Totoro music box to its anime merchandise store in Japan
All-you-can-eat cheese restaurant in Tokyo is a hidden gem not many people know about
Studio Ghibli releases new anime character fans to keep fans looking and feeling cool this summer
New adorable Osaka foodie destination, Chiikawa Bakery Osaka, opening soon with crazy ramen bread
Japan’s Pokémon Slowpoke Train goes on hiatus, but a mini version could be yours to own
Gama Land, the weird Japanese amusement park celebrating toads, is now like a ghost town
Tokyo has a cafe that prohibits talking inside, and here’s why it’s awesome
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
7-Eleven Japan debuts new black-and-white rice ball packaging…but is it because of a naphtha shortage?
Studio Ghibli adds My Neighbour Totoro futon bedding to its anime store in Japan
Lawson Japan releases a crazy new product to remind us it’s not just famous for convenience store food