
From carrier pigeons to messages in bottles, there’s something uniquely appealing about using the forces of nature to carry a passage of prose between two human beings. With Japan’s long history of archery, messages once travelled through the air in the form of yabumi (lit. arrow text), a folded letter attached to an arrow that acted as a speedy delivery service between individuals or warring clans.
Sadly, the culture of yabumi dwindled and gradually disappeared as we moved slowly towards the world of much less dangerous (though sometimes just as impactful) emails and instant messaging. One traditional artisan is keeping the culture alive though, with a new letter set that contains everything you need to create your own yabumi, this time with adorable, user-friendly arrows.
The gorgeous letter set comes from a third-generation craftsman of traditional doll implements who lives in Iwatsuki-ku, Saitama Prefecture, an area that has been producing Japanese dolls since the Edo period (1603-1868).
This experience in miniature sword and weapon design lends itself to a sense of quiet sophistication in the simple, sleek yabumi letter set. Simply write your message on the paper provided, then fold it into thin, accordion-style folds.
▼ Then tie the long, thin strip around the shaft of the arrow, just as you would tie a fortune to a tree branch at a shinto shrine.
What makes this unique letter set extra special is the tiny, strong magnet at the tip of the arrow, which makes it appear as if it’s been shot into the wall.
▼ Or into your front letterbox at home!
To check out all the cute details, take a look at the video below.
The arrow letter sets are available online for 777 yen (US$6.47) each or 1,890 yen ($15.74) for a pack of three. If you’re looking for an alternative to the souvenir magnet, these will look beautiful on your fridge back home!







Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Japan has new rules for bicycle riders, and these 14 things could get you a fine or a court date
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Japan has new rules for bicycle riders, and these 14 things could get you a fine or a court date
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Final version of Sanrio: Beginning of Kawaii exhibition opens in Tokyo[Photos]
No, that’s not French bread, it’s Japan’s crazy-big gobo!
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Godzilla turns fuzzy for his 60th birthday with adorable results, we stop by to say hi
Nara deer shikadamari phenomenon continues to baffle visitors at Nara park
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Lawson convenience store at popular tourist site is one of the most unusual in Japan
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Man bites woman at cherry blossom park in Japan, dies shortly after
Howl’s Moving Castle’s scene-stealing dog is here to clean your home as a plushie mop
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Final version of Sanrio: Beginning of Kawaii exhibition opens in Tokyo[Photos]
No, that’s not French bread, it’s Japan’s crazy-big gobo!
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Godzilla turns fuzzy for his 60th birthday with adorable results, we stop by to say hi
Nara deer shikadamari phenomenon continues to baffle visitors at Nara park
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Internet survey sheds light on how Japanese women deal with the hair ‘down there’
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Gorgeous 2-D platform game inspired by Studio Ghibli edges closer to completion on Kickstarter
Our Japanese reporter soothes her soul with Starbucks Japan’s Earl Grey Honey Whip drinks
Learn Japanese through ridiculous manga: Death Vote 【Episode #6】
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
How to speak Japanese like a gyaru【2024 edition】