
It was only a short while ago that we were being inundated with all manner of pumpkin flavored foods and drinks in honor of Halloween. But now that October 31—and all the wild partying surrounding it—has come and gone, people in Japan seem eager to rush into Holiday Season mode, with Christmas displays and illuminations already popping up across town.
Alcoholic beverages are no exception to the trend, and today we thought we’d share with you a beer with a distinctly Christmassy flavor that sounds absolutely delightful. It’s the Apple Cinnamon Ale from Japanese brewery Sankt Gallen, and, for a limited time, the drink even comes in a special bottle with a beautiful Christmas label!
The unique beer is made from several lightly toasted malts, which give it an amber color and a slightly bittersweet flavor with caramel, along with baked apples, cinnamon and maple sugar, added into the mix. The resulting beer, we’re told, smells almost like apple pie, a pleasant aroma that can be enjoyed even by people who aren’t particularly fond of booze.
Originally marketed as an autumn/winter drink, the Apple Cinnamon Ale is currently being offered with a Christmas-themed label illustrated with an apple, a Christmas tree and a small snowman. It all fits nicely in with the seasonal theme, as apples were traditionally used as ornaments for Christmas trees.
The process of making this unique drink starts with baking 500 apples in one day, which is then processed the following day into a whole tank full or about 3,000 bottles of the beer. No sugar is added, and only apples grown in Nagano Prefecture are used.
▼ Goodness, that must smell divine!
We have a few vine videos from the Sankt Gallen website which show us what the baking process is like.
▼ The apples are washed and laid out on a pan.
▼ The apples go into the oven.
▼ See the apples getting baked—you can almost hear and smell them!
▼ And here, the apples are done; nice and baked, ready to be sliced and mixed with the wort that’s used to create the beer. It’s no wonder the whole brewery smells like apple pie when they’re cooking up this beer!
According to the product description, the foam tastes faintly of cinnamon, and the beer itself is a complex mixture of the caramel-like flavor of the malt, the slightly sour and fruity taste of the apples, the slight bitterness of the hop and the toasty sweetness of the maple sugar.
And this is also a beer that you can apparently enjoy even if it’s not ice-cold. In fact, it says on the Sankt Gallen website that having the ale at a slightly warm temperature actually brings out its sweet flavor and aroma, and they even recommend having it as a “hot beer” by heating it together with some cut apples, cinnamon, cloves and sugar.
▼ Hot apple and cinnamon beer sounds like an excellent way to keep away the cold!
We have to say, the Apple Cinnamon Ale certainly looks like an attractive beverage option this Holiday Season. For those of you in Japan, the beer is available on the Sankt Gallen online shop at a price of 2,040 yen (US$16.62) for three 330 milliliter (11.16 ounce) bottles. Here’s wishing everyone lots of spicy, sweet goodness this winter!
Source: Sankt Gallen Brewery website (Apple Cinnamon Ale page, Apple Cinnamon Ale Christmas Label page, Apple Cinnamon Ale Christmas Label online order page, Hot Beer page) via Mynavi News
Photos: Sankt Gallen Brewery website (Apple Cinnamon Ale Christmas Label online order page, Hot Beer page)




Cherry blossom beer is back in Japan ahead of the start of sakura season
Mark your calendars for the return of Japan’s popular cherry blossom-inspired beer
Tokyo Skytree turns pink for the cherry blossom season
Adorable Totoro acorn key holders come with a special guest hidden inside[Photos]
Highest Starbucks in Japan set to open this spring in the Tokyo sky
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Osaka establishes first designated smoking area in Dotonbori canal district to fight “overtourism”
Japan just had its first same-month foreign tourist decrease in four years
Starbucks Japan adds a Shine Muscat Grape Frappuccino to the menu for a limited time
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japanese potato chip Rubik’s Cubes coming soon
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Japan has trams that say “sorry” while they ride around town…but why?
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Poop is in full bloom at the Unko Museums for cherry blossom season
Now is the time to visit one of Tokyo’s best off-the-beaten-path plum blossom gardens
Playing Switch 2 games with just one hand is possible thanks to Japanese peripheral maker
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says