
Each Eva pilot gets a special Sanrrio friend, while Hello Kitty lends her style to Unit-01 and the Angels too.
While on the surface it’s a story of adolescents in mecha fighting against horrific alien invaders, there are decades worth of pontifications as to what Evangelion is really about. One popular opinion is that the on-screen battles exist mainly to serve as metaphors for the emotional struggles of protagonist Shinji and his fellow Eva pilots, particularly the difficulties they have building trust and forming emotional connections in an environment where open empathy is often in short order.
Way over on the other end of the emotional storytelling spectrum, you’ve got the Sanrio characters. Hello Kitty and her pals are quick to make friends with just about anyone, and their genuine good-natured warmth can even reach through the emotional shell of the Eva cast, it seems, as shown by a new collection of Evangelion/Sanrio collaboration merch.
The five Eva pilots are each getting a Sanrio buddy, with the pairings consisting of Shinji and Cinnamoroll, Rei and My Melody, Asuka and Pompompurin, Kaworu and Kuromi, and Mari and Hangyodon. The characters have a bit of a costume exchange going on, with Shinji, Rei, Asuka, and Kaworu donning their counterparts’ ears, and Mari a hairband with Hangyodon fins. The Sanrio cast, meanwhile slip into versions of their new friends’ plugsuits and Hangyodon also puts on some red-frame eyeglasses like Mari’s.
Pictured above are mini acrylic character standees, and the same artwork appears in a set of seven pins too, which also adds some Hello Kitty touches to the emblems of Nerv and Seele.
Speaking of Hello Kitty, she’s teaming up with Eva Unit-01 itself on clear cases…
…as well as doing some cosplay as Rei and Asuka on pins and acrylic art cards.
The other Sanrio characters also get Eva-fied versions, once again corresponding to the mecha piloted by their respective partners, showing up on pins, key chains, and acrylic standees.
And as perhaps the ultimate proof of just how agreeable the Sanrio characters are, they’re even been able to make friends with the Angels, who’re sporting Hello Kitty flourishes in their cute key chain forms…
…and also on a long “muffler towel.”
As is often the case with variation-on-a-theme-style anime merch, the pins, mini standees, and key chains are being sold as gacha/blind-buy items, but completionists can also purchase complete boxes with one of each design, and there are larger versions of the standees that can be bought individually.
The lineup goes on sale online here on October 4, but select items will be available at the Toppa Base Akiba specialty shop inside the ticket gates of Akihabara Station in Tokyo from October 4 to 30.
Source: PR Times, Fan-Xross
Top image: Fan-Xross
Insert images: Fan-Xross, PR Times
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!













Sailor Moon’s Senshi team up with Hello Kitty and Sanrio for pajama party crossover merch line
Sanrio teams up with murder reincarnation anime Oshi no Ko for adorable new merch line
Hello Kitty and Sanrio friends team up with Spy x Family for adorable merch and popup shop【Pics】
Sanrio and magical girl anime PreCure join forces for new merch line【Photos】
Hello Kitty says hello to Godzilla in new kaiju/Sanrio crossover collaboration
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
The quest for Dragon Quest Yoshinoya figure sets: Worth taking for fans, tricky for scalpers[Pics]
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
One Piece docking at Round 1 amusement centers in both Japan and the USA
Studio Ghibli releases a musical diorama based on a touching anime scene from My Neighbour Totoro
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
KFC Japan creates spicy summer fried chicken chips together with Calbee
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Sailor Moon’s Senshi get Sanrio partners, English fighting phrases in crossover merch line
Sanrio’s 2022 popularity ranking brings fans to tears after character’s shock return to top ten
The Sailor Scouts and their Sanrio sidekicks are finally here with adorable new collectable goods
Hello Kitty teams up with Indian action movie RRR for RRR x Sanrio Characters merch line and shop
Cardcaptor Sakura and Sanrio collab for the perfect character pair merch
Japan’s new Hello Kitty and Sanrio smartwatches are cutewatches too【Photos】
Hard-working Hello Kitty wants to help you relax with new line of Sanrio Bath Bombs from Lush
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Sanrio and Sonic the Hedgehog characters become fast friends with new plushie collection
Sanrio collaborates with Sesame Street for adorable merch and sweets in Japan[Photos]
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Sanrio stars appear on new canvas for cuteness with Samantha Vega handbag collaboration【Photos】
New Hello Kitty and friends summer kimono are perfect for Sanrio-loving parents, kids, and sisters
Sanrio’s adorable Embroidered Badge Biscuits solve the too-cute-to-eat snack dilemma【Photo】
Sanrio Hotel Floria isn’t actually a hotel, but it’s still a must visit for fans traveling in Tokyo
Hello Kitty and Doraemon collaboration merch ends the year adorably!【Photos】