
Are most bras too large or just uncomfortable for you? You may want to check out Feast and the upcoming line of My Melody and Kuromi lingerie!
It’s no secret that Sanrio is open to collaborating with just about anyone. While Hello Kitty is famous for being incapable of turning down a job offer, she’s not the only one whose face pops up in surprising places. This time, the adorable bunny My Melody and her clumsy rival Kuromi will be the ones showing up where least expect them: On lingerie!
シンデレラバスト向けランジェリーブランドfeastから、マイメロディ&クロミコラボの可愛過ぎる新作が登場♡
— ハヤカワ五味 (@hayakawagomi) November 25, 2015
おしりにはシッポも?!
12/6 12:00先行予約受付開始!#欲しい人はRT pic.twitter.com/1sscqYGXjN
According to the above tweet from Gomi Hayakawa, Feast CEO and fashion designer, her company will be releasing a new line of lingerie in collaboration with Sanrio. The designs will feature the faces of the cute rabbits My Melody and Kuromi and will be available for preorder online on December 6. Hayakawa also hints at possible tails on the “butts” of the panties, which might just be the cutest thing we’ve heard of today!
Feast, which started operations last year, is a lingerie brand for women with “Cinderalla busts” (generally bust sizes between AAA and A cup) and was started by Hayakawa after entering university when she was only 19 years old. Her bras are designed to be comfortable and cute without adding wires or padding.
10時にfeast公式通販サイトOPENします♡
— feast │シンデレラバスト向けランジェリー (@feast_jp) November 26, 2015
完売していたこれとかこれも在庫追加とか。。。!?
過去商品はどれも在庫が少ないので、欲しい方はお早めにっhttps://t.co/6hih6xR5D8 pic.twitter.com/KkhYINLbk3
As for Hayakawa’s inspiration for the company, she has explained in interviews that she set out to do what large companies cannot. Since most big manufacturers are trying to minimize costs, they mass-produce, resulting in limited size selection, which means people can’t always find a comfortable fit. Since Feast is a small company, mass production isn’t really possible, so all Hayakawa can do is produce items that feel right. And considering the explosive success she’s had, it seems like she’s on the right track! Of course, specialty items don’t come cheap, but it seems that most of her customers are just happy to have bras that are comfortable to wear.
You can purchase Feast products from the company’s online store, which offers international shipping. Pricing information for the My Melody and Kuromi lingerie has not be released yet, so you’ll have to keep an eye on the store and official website if you want to order!
Sources: Kai-you, Twitter/@hayakawagomi, Weekly ASCII, Feast Online Store, Feast
Top image: Twitter/@hayakawagomi

Japanese lingerie brand brings out new line of swimsuits for women with petite breasts
Japanese lingerie brand brings out line of Sanrio anime bra sets for girls with smaller busts
Japanese lingerie company creates “Fest-Bras” to be worn outside during summer festival season
New lingerie collections feature fairy tale characters and real-life historical heroines
Beautiful exclusive Totoro tenugui towel is a gift from Disney to Ghibli physical media buyers
Brand new Shinkansen bullet train unveiled in Japan… but it won’t carry passengers
Cup Noodle releases cold-water instant ramen in Japan, but can it really be made with just cold water?
Sanrio eco-friendly plushies are here for the earth-conscious lovers of all things kawaii
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Giant Snorlax, other snoozing Pokémon appear in Yokohama for Pokémon Sleeping Faces Research [Pics]
Taco sandwiches appear in Japan with new Lunch Pack sandwich pocket flavor[Taste test]
Yakuza members arrested for building a road on mountain they don’t own
Japan now has human refrigerators inspired by Japanese vending machines
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Evangelion beautifully reimagined as iconic classical Japanese folding screen art series [Photos]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa