
Kirin’s fresh take on bottled green tea turns our expectations, and frowns, upside down.
There are dozens of brands of bottled green tea available in convenience stores and vending machines here. Since people in Japan don’t add sugar, cream, lemon, or any other flavorings to their green tea, it might seem like one brand should taste the same as any other, but the specific type of tea leaves used, where they’re grown, and how they’re prepared can all impact the flavor.
Among the most commonly found brands, Kirin’s Namacha has always been a big seller, but as of March 22 the company is changing the recipe. The exact details of how are shrouded in trade secrecy, but we snagged a bottle ahead of the official launch date and turned it over to Meg, one of our Japanese-language correspondents who has a special fondness for Japan’s favorite non-alcoholic beverage.
The new Namacha is new on the outside too, as it comes in a classy plastic bottle that, at first glance, looks like it’s made of glass. Before twisting the cap off. Meg turned the bottle upside down and gave it a few light shakes, which she’d heard improves the flavor.
And because RocketNews24 runs on the principle that anything worth doing is worth overdoing, some of the rest of the team pitched in.
▼ Umm…thanks, guys.
Like its container, the updated Namacha itself has a new look. Whereas the old version was mostly transparent with a vague yellowish tinge, the new version is an opaque green.
▼ New on the left, old on the right.
So, is the new Namacha an improvement on the old one? In Meg’s opinion…
…definitely!
Namacha has always been refreshing and light, but to Meg, Japanese tea needs a little substance to it too. Like its predecessor, the new Namacha still has plenty of sweet (by tea standards) notes to it, but it’s also now got a pleasing finish with a touch of bitterness and a refined aroma.
▼ As a matter of fact, it was so refined she decided to pour what was left into a Japanese-style teacup.
With winter finally done, and Namacha priced at just 140 yen (US$1.25) a bottle, we can easily see ourselves cooling off with some on a warm spring afternoon in the park, or after the next time we work up a sweat hanging one of our coworkers by his ankles while researching an article.
Images ©RocketNews24
[ Read in Japanese ]











Starbucks’ first-ever Japanese hojicha tea Frappuccino is here, but how’s it taste?【Taste test】
Meg tries the new convenience store-exclusive Matcha Green Tea Steamed Bun【SoraNews24 taste test】
Starbucks’ new matcha cheese Frappuccino is here, but can this crazy combo work?【Taste test】
Alcoholic tea ceremony? We try Suntory’s new matcha green tea liquor 【Taste test】
This green tea soda from Shizuoka in a sense betrayed us, but also placated us【Taste test】
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Tokyo’s best ramen breakfast? Restaurant two minutes from Tokyo Station is a strong contender
Room 404: What happened when we stayed in an unlucky hotel room in Japan
Elderly Japan man arrested for stealing toilet, using it in his home for three months
Here comes a new katsudon: ice cream katsudon?!?
The results are in! One Piece World Top 100 characters chosen in global poll
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
A look back on 40 years of Japanese schools banning stuff
New Family Mart cinema opens inside Japanese airport
Man arrested in Japan after leaving car in coin parking lot for six years, racking up three-million-yen bill
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Green tea chocolate-covered potato chips arrive in Japan! 【Taste test】
Does Japan’s green tea white wine taste like tea, wine, or something else entirely?【Taste Test】
Matcha green tea instant Cup Noodle ramen is here, with a totally unexpected taste【Taste test】
Twist-cap matcha is the freshest bottle of tea you’ll ever get at a Japanese convenience store
Japan’s finest green tea, now available in bottled form at an eye-popping price
Japan’s Oi Ocha green tea keeps going upscale with new bottled matcha costing 1,000 yen a bottle
We spill the tea–a guide to all of Japan’s Gogo no Kocha Milk Teas sold in the wintertime
Brand-new premium sake Kit Kats are out in Japan, and they’re amazing【Taste test】
New canned cocktail designed to perfectly pair with Japanese food, created with AI【Taste test】
Green tea continues to go alcoholic with new matcha liqueur from Suntory
Is Japan’s green tea curry worthy of the name or just another matcha pretender?【Taste test】
We spill the tea on Starbucks’ newest hojicha cream Frappuccino and latte【Taste test】
From tea field to teacup: How do you make green tea from freshly picked tea leaves?
Starbucks promises “new world of matcha” with green tea cheese Frappuccino, citrus green tea
Melon Dr. Pepper appears in Japan, but is it just what the doctor ordered?【Taste test】
This might just be Starbucks Japan’s beat matcha drink ever, and it’s not a Frappuccino【Taste test】