
Original Pokémon fans are all grown up now, so it’s time to sell them some more revealing garments.
There have been plenty of mature marketing tie-ups for Pokémon gear before, but never has it been so…Pikachu-y.
YUMMY MART and Pokémon are teaming up to release a celebratory collection for the 20th anniversary of the hit video game. Emblazoned with everyone’s favorite yellow thunder mouse, Pikachu, these goods fill a possible void in a female Pokémon fan’s collection.
▼ Pikachu underwear (1,680 yen [US$15.35]) and Pikachu towel poncho (5,480 yen)
▼ Pikachu pajamas (5,980 yen for the set), Pikachu eye mask (1,680 yen) and Poké Ball laundry pouch (1,680 yen)
▼ This outfit is unfortunately not for sale.
ピカチュウブラ、下着に見えないからか、なんだかえろい#YUMMYMART #peachjohn pic.twitter.com/FAnGmKQo6Y
— 中村里砂 (@risanakamura__) April 13, 2016
Fans of Pokémon and YUMMY MART, which is a sister label to lingerie brand Peach John, can buy pieces from this collection starting on April 20 at YUMMY MART stores found in the Shibuya 109, Shibuya PARCO and Ikebukuro PARCO shopping centers. The YUMMY MART Pokémon Collection will only be on sale until May 8, so if you wanna catch ’em all, you’d better head there as soon as you can.
Source: Nijimen
Images: Peach John




New Pikachu bras and other Pokémon lingerie appear in Japan【Photos】
Lingerie store Yummy Mart teams up with Urusei Yatsura for new innerwear collection
Pokémon Girls collection from Japanese lingerie brand Peach John appears【Photos】
New Pokémon Seiko watch collection stars Pikachu, Eevee and Mewtwo
Tokyo Banana teams up with Pokémon for limited-edition Pikachu sweets collection
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
Starbucks Japan unveils exclusive new Frappuccinos limited to three regional areas
Japanese Shinkansen welcomes overnight guests for one night during summer festival
Pokémon Card Stores requiring facial recognition scans for entry in Japan in latest anti-scalper move
McDonald’s Japan goes viral for Samurai Mac burger hack
Tokyo Pokémon Center announces reopening after months-long closure following stabbing death
Japan’s expensive “phantom” melon is so exquisite it sells out in just 12 hours
JR releases prediction of peak Shinkansen crowdedness for Japan’s Obon travel season
A roadside hair salon stall in China made us Norway’s Haaland for US$1, and warmed out hearts too
Japan has a maid hotel you can stay in, and it’s now taking reservation applications
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Japanese Shinkansen becomes an overnight hotel for three nights this summer
99-year-old woman rescued while attempting to climb Mt. Fuji
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
Face lettuce appears in Japan, with the face of Death Note’s Light Yagami, but why?
Kodama Shinkansen trains on popular Japan route get a whole new look this winter
Starbucks Japan adds a new summer Frappuccino to the menu, but is it as refreshing as it looks?
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Graffiti artist Pikachu plushies coming to brand-new Shibuya Pokémon Center megastore【Photos】
Biting Pokémon faces and butts is all part of the game in this new Mister Donut collection
Pokémon Sleep x Family Mart collaboration brings us new drinks and goods for a limited time
Pokémon Tokyo Banana haul: Will we find the rare Pikachu tail?
Maybelline New York releasing special Japan-only Pokémon Pikachu Collection
New Pokémon dress sock line brings Pikachu and pals to your fashionable grown-up feet【Photos】
Pokémon Cafe gears up for the spooky season by offering three new adorable Halloween dishes
Samantha Vega teams up with Pokémon for new stylishly nerdy purse collection
Pokémon Sleep x Family Mart collaboration hits stores in Japan…with 20,000 life-sized Pikachus!
New Pokémon x McDonald’s collaboration features Pikachu on milkshakes and desserts in Japan!
New Pikachu-in-Pokémon-sleeping-bag plushies will keep fans’ hearts warm all winter long
Pokémon and Tiffany team up for new accessory line with US$31,500 Pikachu pendant【Photos】
McDonald’s Japan reveals the pocket monster flavour for the new Pokémon McFlurry
Pikachu and extra-cute Pokémon look extra delicious as Japan’s new Poké Peace cakes【Photos】
Pokémon doughnuts appear in Japan, with Eevee joining the new Mister Donut range!