
Original Pokémon fans are all grown up now, so it’s time to sell them some more revealing garments.
There have been plenty of mature marketing tie-ups for Pokémon gear before, but never has it been so…Pikachu-y.
YUMMY MART and Pokémon are teaming up to release a celebratory collection for the 20th anniversary of the hit video game. Emblazoned with everyone’s favorite yellow thunder mouse, Pikachu, these goods fill a possible void in a female Pokémon fan’s collection.
▼ Pikachu underwear (1,680 yen [US$15.35]) and Pikachu towel poncho (5,480 yen)
▼ Pikachu pajamas (5,980 yen for the set), Pikachu eye mask (1,680 yen) and Poké Ball laundry pouch (1,680 yen)
▼ This outfit is unfortunately not for sale.
ピカチュウブラ、下着に見えないからか、なんだかえろい#YUMMYMART #peachjohn pic.twitter.com/FAnGmKQo6Y
— 中村里砂 (@risanakamura__) April 13, 2016
Fans of Pokémon and YUMMY MART, which is a sister label to lingerie brand Peach John, can buy pieces from this collection starting on April 20 at YUMMY MART stores found in the Shibuya 109, Shibuya PARCO and Ikebukuro PARCO shopping centers. The YUMMY MART Pokémon Collection will only be on sale until May 8, so if you wanna catch ’em all, you’d better head there as soon as you can.
Source: Nijimen
Images: Peach John




New Pikachu bras and other Pokémon lingerie appear in Japan【Photos】
Lingerie store Yummy Mart teams up with Urusei Yatsura for new innerwear collection
Pokémon Girls collection from Japanese lingerie brand Peach John appears【Photos】
New Pokémon Seiko watch collection stars Pikachu, Eevee and Mewtwo
Tokyo Banana teams up with Pokémon for limited-edition Pikachu sweets collection
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Japan’s Rabbit Island in danger of becoming Boar Island, tourists asked to follow feeding rules
Japanese workers reveal their top five mysterious rules they wish would disappear【Survey】
Starbucks Japan releases two new seasonal drinks that blur the line between summer and autumn
Japanese convenience store sunglasses just became our newest Convenience Wear obsession
Stay at a hotel with a bed for your plushie in Japan
Tokyo giving out free furoshiki from Pikachu’s designer to help tourists carry their garbage home
A practical guide to freezing your boss’ hat in a block of ice [Photos]
Kyoto shop turns traditional Japanese kimono into teddy bears, with special meaning hidden in their patterns
Dog-friendly Wanwan Liner bus to begin operations between Tokyo and Osaka this fall
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
12-year-old foreign tourist missing in Japan, police asking for help finding her [Video]
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Japanese gacha machine in Shibuya now sells tiny capsule terrariums
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Japanese airlines set to cut fuel surcharges for international flights in September and October
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
99-year-old woman rescued while attempting to climb Mt. Fuji
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Graffiti artist Pikachu plushies coming to brand-new Shibuya Pokémon Center megastore【Photos】
Biting Pokémon faces and butts is all part of the game in this new Mister Donut collection
Pokémon Sleep x Family Mart collaboration brings us new drinks and goods for a limited time
Pokémon Tokyo Banana haul: Will we find the rare Pikachu tail?
New Pokémon dress sock line brings Pikachu and pals to your fashionable grown-up feet【Photos】
Maybelline New York releasing special Japan-only Pokémon Pikachu Collection
Pokémon Sleep x Family Mart collaboration hits stores in Japan…with 20,000 life-sized Pikachus!
Samantha Vega teams up with Pokémon for new stylishly nerdy purse collection
Pokémon Cafe gears up for the spooky season by offering three new adorable Halloween dishes
New Pikachu-in-Pokémon-sleeping-bag plushies will keep fans’ hearts warm all winter long
New Pokémon x McDonald’s collaboration features Pikachu on milkshakes and desserts in Japan!
Pokémon and Tiffany team up for new accessory line with US$31,500 Pikachu pendant【Photos】
Pikachu and extra-cute Pokémon look extra delicious as Japan’s new Poké Peace cakes【Photos】
McDonald’s Japan reveals the pocket monster flavour for the new Pokémon McFlurry
Pokémon doughnuts appear in Japan, with Eevee joining the new Mister Donut range!