
Pikachu and Eevee have never looked sweeter.
Valentine’s Day in Japan is all about the chocolate, and the first question to answer in the gift-giving process is whether you’re going to go with homemade or store-bought sweets.
There’s definitely a sentimental, romantic appeal to the home-made route, but don’t write off purchasing your chocolates just yet. Store-bought chocolates mean not just professional-quality taste but appearance too, and when the aesthetics are Pokémon, the make-vs.-buy debate feels like a landslide victory for “buy.”
Japanese confectioner Matsukazeya has just revealed its lineup of Pokémon Valentine Collection chocolates, pairing the 121-year-old company’s culinary skills with the adorable looks of the beloved anime/video game creatures. The star of the lineup is the Large Choco Set (1,404 yen, US$14.60), pictured above, which includes chocolates shaped like Pikachu and Eevee, as well as others bearing the likenesses of Ditto and a Poké Ball.
Meanwhile, the Small Choco Set (648 yen) is for smaller appetites/budgets, and sports its own heart-melting package illustration.
Matsukazeya’s other offerings may not contain any Pokémon-shaped chocolates, but they compensate for this by being bundled with cool merch, so that your Valentine will still have a present once they’ve eaten all their sweets. The Magnet Can Set (1,100 yen), for instance, has removable magnets atop the lids.
▼ Mew and the napping Pikachu are especially cute.
The Lunchbox Set (1,650 yen) gets you a clear-top lunchbox, with Pikachu, Eevee, and Meowth catching a ride on Dragonite’s back, to carry your non-dessert meals too.
The Sweet Clear Pouch (1,320 yen) is covered in different Pocket Monster species (including the long-tongued Gengar) and zips open or shut with a Pikachu-like lightning bolt pull.
And rounding off the options are the Slide Case Choco Set (880 yen) with Eevee and the various Eevee-lution forms…
…and the Petite Bags (715 yen each), available in Pikachu or Eevee versions with corresponding character key chains.
Though we’re still a little over a month away from Valentine’s Day, the Pokémon Valentine Collection chocolates are already on sale at Japanese candy retailers and department stores, in case you want to get an early start on shopping for sweets for your sweetheart (or for yourself, of course).
Source, images: Pokémon official website
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Follow Casey on Twitter as he continues his quest to eat as much Pikachu-themed food as he can.








How much Valentine’s Day chocolate do Japanese schoolgirls give, and to who?【Survey】
Survey shows Japanese women would love to be getting some chocolate on Valentine’s Day too
Giri? Tomo? Gyaku? A guide to Japan’s many different kinds of Valentine’s Day chocolate
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
In Japan, women give “obligation chocolate” on Valentine’s Day, but do guys even want it?
Japanese gacha machine in Shibuya now sells tiny capsule terrariums
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
12-year-old foreign tourist missing in Japan, police asking for help finding her [Video]
New Wet Rice Cracker Burger from Dom Dom breathes new life into a “miracle” snack
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Krispy Kreme Japan is baking up two new donuts that you can only get at one spot in the country
Google’s first Google Store outside the U.S. is now open in Tokyo
Watch a sumo bout inside Tokyo Tower, at a new restaurant endorsed by two yokozuna
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Japanese airlines set to cut fuel surcharges for international flights in September and October
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Japan’s new beer glass is designed to force you to drink…water [Video]
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japanese women explain why they give “obligation chocolate” to male coworkers on Valentine’s Day
Is the coronavirus going to kill Japan’s obligation chocolate Valentine’s Day custom?
This Valentine’s Day, tell him you don’t love him with Japanese women’s “chocolate maggot” recipe
Starter Pokémon sweets from Tokyo chocolatier Mary’s give fans early start on Valentine’s choco
Chocolate-fed sushi fish set to become a Valentine’s Day treat in Japan
Tokyo opens entire store dedicated to helping women buy obligation chocolate for Valentine’s
ChatGPT vs. loving wife: Who can pick better Valentine’s Day chocolate for a husband?【Experiment】
Only one demographic in survey is happy about Japan’s workplace obligation Valentine’s chocolate
Han Solo and other Valentine’s Day chocolates we weren’t lucky enough to get
Godiva runs full-page ad asking Japanese women to stop buying so much Valentine’s chocolate
Avoid a Valentine’s Day Disaster with Valentine’s Insurance
Give your loved ones stag beetle larvae and more this Valentine’s
Don’t bother, ladies: Survey reveals most Japanese guys don’t want your Valentine’s chocolate
Japanese company asks fans to refrain from sending Valentine’s chocolate to game characters
Chocolate Totoro cream puffs and cakes coming to Japan’s Ghibli bakery for Valentine’s Day【Pics】
These two types of chocolate ramen are going to make Valentine’s Day extra-sweet