
Feeling a little peckish? This might be just what you need.
As a nation that’s always looking for the next food sensation, Japan tends to get all aflutter whenever anyone discovers a compelling new snack. So earlier this week plenty of people took notice when thousands of Japanese twitter users were declaring a certain item from convenience store Lawson to be the next big thing.
Eager to put it in our mouths, we rushed across the street to the Lawson that’s just steps away from RocketNews24 headquarters, where we procured a 140-yen (US$1.30) individually packaged smoked sasami.
Drawing the package close to our face, we took a sniff and noticed that despite being sealed in plastic, there was still the faint scent of smoked meat. We tore open the package (for some reason we felt like we should do it gently), and the smoky aroma became even stronger as we exposed the newest member of our group of taste test subjects.
At full extension, the smoky aroma was even more enticing, but before biting into the sasami, we paused to take a long, hard look at it.
Like we said, Lawson’s smoked sasami has been getting plenty of attention online, primarily for its appearance. It was a little hard to tell while it was still in the wrapper, but now that it was unsheathed, it did indeed look like a sasami.
Unable to fight our hunger any longer, we wrapped our lips around the sasami and bit into it. It was as juicy and flavorful as we’d hoped it would be.
Somehow, though, we were startled at how tender it was. Judging from its appearance, we’d been bracing ourselves for the snack to be at least firm, if not rock-hard. Still, we have to say we were happy about the soft texture and mouth feel. After all, this is sasami, or what the lean chicken tender portion of a chicken breast is called in Japanese.
So relax, while Lawson’s smoked sasami may look like a cock, it’s actually hen, and specifically a hen’s boob.
You can follow Casey on Twitter, but be advised that he just blew his entire load of dick jokes.
Images ©RocketNews24
[ Read in Japanese ]








Black fried chicken appears in Japan with new Black Hole-flavor convenience store snack
New form of luxurious poverty arrives at Japanese convenience stores with Tenkasu Gohan
Taste-testing Japan’s three biggest convenience stores store-brand cup ramen【Taste test】
Which Japanese convenience store has the best miso vegetable stick pack?【Taste test】
Does Japan’s new low-calorie convenience store fried chicken have any reason to exist?【Taste test】
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Eastern Japan high school graduating class’s wallets robbed during ceremony
Train station platform ramen store closes its doors on half a century of history in Tokyo
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Meet Aloma: the Japanese male idol group cheering on moms through the trials of child-rearing
Japan’s budget chain restaurant Saizeriya might just be the perfect first date location
Japanese government says country needs more women’s room toilets to meet modern society’s needs
Cast of this summer’s live-action Naruto stage play looks more awesome than ever in new photos
The Ultimate Battle for Ham Sandwich Supremacy – we rank Japan’s convenience store sandwiches
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Deep-fried delight – Taste testing the menchi katsu from four Japanese convenience store chains
Ramen egg showdown! Which Japanese convenience store makes the best nitamago?【Taste test】
Japanese convenience store Lawson releases new ultra-cheap 200-yen (US$1.75) bento【Taste test】
Convenience Store Private Brand Showdown: Which of Japan’s Big Three has the best beef curry?
We hold a 14-nation taste test of Karaage-kun, Japan’s favorite convenience store fried chicken
Japanese convenience store showdown – Who’s got the best ikura rice balls?【Taste test】
Chiki taste test! Japan’s big three convenience stores challenged by fried chicken field newcomer
Conbini-talk with Mr. Sato: How to make a convenience store snack 100 times more delicious
Tokyo convenience store has full bar inside with Japanese whiskey, will smoke your combini snacks
Which Japanese convenience store sells the best pizzas?【Taste test】
Final Fantasy Crystal-flavor fried chicken coming to Japanese convenience stores
Which Japanese convenience store sells the best onigiri rice balls?【Taste test】
Which Japanese convenience store sells the best beef stew?【Taste test】
Japanese convenience store’s new chicken katsu sandwich looks deceptive…but is it?
Which Japanese convenience store sells the best butter chicken?【Taste test】
Melon bread showdown! Which Japanese convenience store melon pan is the one for you?【Taste test】
Too lazy to cook? Try these new ready-made meals from Japanese convenience stores!