
From viral hit to real product with the help of fans online!
When the illustration above turned into a hit online last year, we suspect the artist maruco never really expected to see it turn into a real product. But a cool idea is a cool idea, regardless of its source, so it was really only a matter of time before the “blooming” umbrella became a thing you could buy!
▼ Next step will be getting the dress in stores too!
The illustration eventually caught the eye of a staff member at Wakutsuku!, a company that helps turn people’s ideas into actual products. We imagine for someone like that this design is impossible to resist — and based on the images they’ve added to their crowdfunding campaign, we have a feeling this will be a huge success.
▼ YUUUUGE!
As you can see above, when opened up, the umbrella looks like a beautiful Japanese morning glory blossom! Even better is the umbrella case, pictured below, that you can get with it…it turns your folded up blossom into a bud just waiting to bloom.
▼ We can’t decide which form we like best!
Heck, you could also just get the case and use it with any old umbrella you have lying around, though it probably won’t be nearly as much fun to open it up that way.
The umbrella is currently pending completion of its Campfire crowdfunding campaign. They’re nearly 2/3 of the way done with more than 34 days left, though, so we have a feeling they’ll finish without any problem. You can get in on the umbrella action here, but only if you live in Japan or have someone who can help you. Sadly, Campfire does not allow people living overseas to back campaigns. That said, you might be able to use a reshipping service to help you if you’re really desperate. The cases are available for 1,500 yen (about US$14) and a set with the umbrella and case is 4,700 yen (about $44).
▼ We have to say, it is a very pretty umbrella!
And if you can’t get involved in the crowdfunding campaign, we imagine they’ll eventually release the umbrellas in retail. But until then, you can sooth your aching heart watching Mr. Sato try on this crazy outfit he found in Harajuku!
References: Campfire
Featured image: Pixiv/maruco
Images: Campfire
[ Read in Japanese ]





Awesome Air Umbrella from China keeps you dry with blasts of air
New “rolling” umbrella with wheels lets you take it for a stroll on rainy days
What time is it? Time for a Cardcaptor Sakura watch, and an umbrella too, while you’re at it!
Beyond sakura: How to tell a cherry blossom from a plum or peach flower
Plan to use historic stones to build restrooms for the 2025 Expo draws criticism
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
Japan’s new beer glass is designed to force you to drink…water [Video]
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Are Japan’s room-temperature curry packets the boxed lunch heroes we’ve been looking for? [Taste test]
Studio Ghibli theme park announces new expansion saluting a previously off-limits anime
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Police ask Kumamoto residents to not get blackout drunk as much during earthquake relief efforts
Japanese convenience store food gets turned into hyper-realistic stationery you can peel open
Kumamoto earthquake may have created Japan’s newest hot spring inside flooded restaurant [Video]
Tokyo is getting a branch of famous Los Angeles hot dog chain Pink’s with Japan-exclusive items
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
New bar coming to Tokyo lets you melt and roast your drinks from baby bottles or lightbulbs