
80-year-old Masaaki Hiroi has dedicated his life to handcrafting gorgeous wooden toys the old-fashioned way.
While the kids these days may be more interested in wandering around in circles outside looking for digital Pidgeys and mucking around with ever-more-complicated, mass-produced plastic action figures, there’s still something magical about the elegant beauty and ingenious mechanisms of old-timey wooden moving toys.
Many of the toys of old were really more like decorations compared to their complex, multi-jointed, smartphone connective contemporaries, but they were and, often, still can be a source of wonder and fascination. Just ask 80-year-old wooden toy craftsman Masaaki Hiroi, who has honed his craft of hand-making moving toys powered by the simple spinning top for decades.
While many of Hiroi’s moving toys feature elements of humor – such as a character that sticks its tongue out, or a man that gleefully slurps noodles – it’s just as entertaining to see Hiroi deftly working his craft on ancient machinery. His decades of practice have lent his movements an almost balletic quality that’s mesmerizing to see in action.
Hiroi says he’s a fourth generation toy maker and that he’s so accustomed to the process, he doesn’t really plan his works anymore and just gets to creating off the cuff. Hiroi also told AJ+ that he’s so enamored with the toy making process that he wishes he could continue working for another 200 years.
Hiroi’s toys may not be as complicated as something like SkyLanders, but we find ourselves enjoying these wooden creations even more thanks to their mechanical simplicity. Though we’re not sure we’d want to let any hyperactive kids play with them — how sad it would be if they were accidentally destroyed!
Source: Laughing Squid
Feature Image: YouTube/AJ+

Rising 14-year-old Japanese table tennis star screams way to victory, ruffles netizens’ feathers
Japan’s greatest shirtless comedian Egashira 2:50 honored in new capsule toy line
Chinese artisans use traditional foot-powered lathe to craft beautiful wooden bowls【Video】
10-year old Japanese YouTuber advocates children not going to school if they don’t want to
How to polish a knife: Watch as a rusty piece of Japanese metal becomes a sharp, shiny blade
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Man bites woman at cherry blossom park in Japan, dies shortly after
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Can a downtown Tokyo super sento bathhouse beat a hotel for a one-night stay?
How to take your home ramen to the next level by making your own chashu pork in a frying pan
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
Beautiful Ghibli earrings allow you to finally reunite two of the studio’s star-crossed lovers
Deer that appeared in downtown Osaka gets a new home, a new name, and a lot of snacks[Video]
Recon, Rescue, Research! Japan’s Coast Guard’s videos of kick-ass action in glorious HD【Video】
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japanese train history plays out like a sliding doors rom com in 100 Years Train ad 【Video】
Naomi Osaka v Kei Nishikori: Tennis pros play with Japanese bats in Nissin cup noodles commercial