
People on the street in Japan explain the reasons why they sometimes have to tell white lies in social situations.
YouTube channel Ask Japanese has produced a number of videos featuring people on the streets of Japan over the past year, asking them to reveal their thoughts on a number of curious topics, including ideal Japanese body types and what foreign tourists take photos of with their mobile phones. This time they’re tackling the complex issues of honne and tatemae, two main pillars of social etiquette which dictate the way people relate to each other in Japanese society, where harmony of the group is considered to be far more important then the desires of the individual.
▼ Take a look at some explanations of honne and tatemae in the video below.
Honne, which translates to “real intention” in Japanese, is mostly used with close family members and select friends and rarely revealed in formal social or professional settings, given that the true thoughts and desires of an individual person are far less important than the “wa”, or harmony of the group. This is particularly true if you’re not in a senior position, and it’s the reason why people refrain from voicing their opinions in meetings that can go on for hours, and why they ignore their personal desires to instead “ganbaru”, or persevere, with tough situations and requests despite not really having the time nor the inclination to do so.
Whereas honne relates to the feelings and actions you conceal when interacting in a group, tatemae, which translates to “face” or “public position”, relates to the things you say and do while interacting with others, in order to make people happy and create a good time for everyone involved.
Flattery and humility are vital components of tatemae, which explains why people are quick to heap praise on foreigners who can barely hold two chopsticks together, and why a master of a craft or skill will refuse to receive compliments, no matter how much immense talent they might possess.
While some people might look on these “white lies” as a form of dishonesty, for Japanese people, it’s simply a way to honour and respect the social standing of others while maintaining group equilibrium.
While the concepts of honne and tatemae might seem difficult at first to understand, this video does a good job of exploring the topic with the help of Japanese people, who admit that it can be difficult even for them to understand! To find out more about what people in Japan think about other interesting issues, check out the Ask Japanese YouTube channel for more videos!
Source: YouTube/Ask Japanese
Top Image: YouTube/Ask Japanese
Screenshots: YouTube/Ask Japanese





Polish songstress releases debut Japanese album, shares her loves and dislikes about Japan
Japanese people reveal their thoughts on Logan Paul’s disrespectful stunts in Japan【Video】
France vs Taiwan: Which country has more warm-hearted and helpful citizens?
Kyoto’s “ikezu” culture of backhanded compliments explained in hilarious souvenir sticker series
Foreigners reveal photos they take of Japan on their phones while on holiday
Kyoto temple bans visitors from wearing kimono
Lego PlayStation recreates Sony’s original console, makes unusual choice for games to salute
Japan’s first fall color forecast for 2026 is here!
Starbucks Japan adds new Sweet Potato Frappuccino and Latte to the menu, but do they deliver the taste of autumn?
American tourist in Japan arrested on charges of attempted murder and arson
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Solo travel in Japan: $3 all-you-can-drink deal at this conveyor belt restaurant is a fun time for one
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
Japanese Starbucks that’s also an art gallery hosts exhibition by painters from Tokyo’s top art school
Studio Ghibli unveils new anime calendars and diary planners for 2027
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
One Piece Day 2026 brings new art, music, and new cast announcements
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
KonMari’s YouTube reveals interesting fact about Japanese vs. non-Japanese online preferences
Japanese people react to “But we’re speaking Japanese!” video, and it’s kind of stunning
Japanese YouTubers crash Night Pool event by actually swimming 【Video】
Are Japanese people shy? Or is their politeness getting a little lost in translation?【Video】
Japanese YouTuber joins calls to delete Logan Paul’s YouTube account 【Video】
Japanese students get people dancing to AKB48 all over Singapore【Video】
Japanese people react to “weeaboo cringe videos” on YouTube【Video】
Anti-Asian Racism Social Experiment restores our faith in humanity【Video】
Japanese YouTubers cause uproar for stopping women in the street and calling them ugly
And now, a spot of everyone’s favorite winter sport: Japanese cat curling【Video】
Survey shows “YouTuber” among top jobs Japanese kids want when they grow up
A hilarious compilation of 12 problems people encounter while watching the World Cup
Interview delves into how Japanese men feel about dating “chubby” women【Video】
What do Japanese people think of “weeaboos”?【Video】
What do Japanese kids want to be when they grow up? For 30 percent of boys, YouTubers, survey says