Cup Noodle sidequest, in-game product placement shown

Noctis and his friends are taking a break from exploring the world of Eos to camp out with a warm cup of Nissin Cup Noodles. The company is collaborating with Square Enix‘s upcoming role-playing game in a new commercial.

The commercial was shown during the Square Enix‘s panel at the Tokyo Game Show over the weekend. The staff also revealed that Cup Noodle ads will also appear within the world of Eos itself and there’s a Cup Noodle side quest in the game. That’s some next level product placement.

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Cup Noodle has previously collaborated with Ultraman, Dragon Ball Z, and Attack on Titan.

Final Fantasy XV will be released bundled with its own console variant and in a Deluxe Edition, which will come with a steelbook case, a copy of the Kingsglaive: Final Fantasy XV film, and three DLC items, including: a Royal Raiment outfit, a Masamune weapon, and a Platinum Leviathan recoloring of the Regalia vehicle. The Deluxe Edition is available for pre-order for US$89.99.

The Collector’s Edition will include all the items in the Deluxe Edition, but also adds a 192-page art book, an Play Arts Kai figure of Noctis, a soundtrack that includes music from the game as well as the Brotherhood: Final Fantasy XV anime and the Kingsglaive: Final Fantasy XV film, a copy of the Brotherhood: Final Fantasy XV anime, and four additional items, including: a Travel Pack, Camera Kit, Angler Set, and Gourmand Set. The Collector’s Edition retails for US$269.99.

[Via Siliconera]

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