Cup Noodle sidequest, in-game product placement shown
Noctis and his friends are taking a break from exploring the world of Eos to camp out with a warm cup of Nissin Cup Noodles. The company is collaborating with Square Enix‘s upcoming role-playing game in a new commercial.
The commercial was shown during the Square Enix‘s panel at the Tokyo Game Show over the weekend. The staff also revealed that Cup Noodle ads will also appear within the world of Eos itself and there’s a Cup Noodle side quest in the game. That’s some next level product placement.
Cup Noodle has previously collaborated with Ultraman, Dragon Ball Z, and Attack on Titan.
Final Fantasy XV will be released bundled with its own console variant and in a Deluxe Edition, which will come with a steelbook case, a copy of the Kingsglaive: Final Fantasy XV film, and three DLC items, including: a Royal Raiment outfit, a Masamune weapon, and a Platinum Leviathan recoloring of the Regalia vehicle. The Deluxe Edition is available for pre-order for US$89.99.
The Collector’s Edition will include all the items in the Deluxe Edition, but also adds a 192-page art book, an Play Arts Kai figure of Noctis, a soundtrack that includes music from the game as well as the Brotherhood: Final Fantasy XV anime and the Kingsglaive: Final Fantasy XV film, a copy of the Brotherhood: Final Fantasy XV anime, and four additional items, including: a Travel Pack, Camera Kit, Angler Set, and Gourmand Set. The Collector’s Edition retails for US$269.99.
[Via Siliconera]
More from Anime News Network:
Final Fantasy XV Trailer Reveals English Voice Cast
Nissin joins up with Final Fantasy XV for awesome “Cup Noodle XV” promotion【Video】
Final Fantasy XV is getting its own anime series and CG movie 【Videos】
Final Fantasy XV might end up having playable female characters after all
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
This Japanese vending machine doesn’t sell drinks, but you can buy drinks through it
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Godiva now makes tofu in Japan, and sakura chocolate tofu too![Taste test]
Starbucks Japan opens new Kyoto store in Place of Scenic Beauty
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
What’s the best way to spend 1,000 yen at Daiso Japan?
Here’s what Japanese netizens think of the U.S.’s top 20 most-picked karaoke songs
Five things that keep Japanese people chained to their jobs
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Celebrate the 30th anniversary of Final Fantasy with epic Cup Noodle worthy of a final boss
The Moogle is out of the bag! Final Fantasy staple will be part of FF XV
This is the best any ‘Final Fantasy’ game has ever looked
Final Fantasy XV Gladiolus cosplay is as gorgeous as the game itself 【Photos】
Final Fantasy XV team’s “location hunt” video looks suspiciously like awesome adventure vacation
New Final Fantasy may not have playable female characters, will have almost naked male hero
Square Enix Cafe opening in Tokyo next month with revolving themes, delicious-looking sandwiches
Don’t be fooled by the rocks they got, the Final Fantasy team needs more from around the block
What will Ignis eat today? Japanese food site creates amazing Final Fantasy XV cooking video
Final Fantasy XV cosplayers go off-road, level-up at real-life haven camp 【Photos】
Final Fantasy characters become giant plushies, take over Tokyo’s Shibuya Station 【Photos】
Tokyo’s new Square Enix Cafe is open, and we just stuffed our faces at the video game eatery
Final Fantasy art exhibit to be held in Tokyo to honor the tear-jerking good-byes between heroes