Cup Noodle sidequest, in-game product placement shown
Noctis and his friends are taking a break from exploring the world of Eos to camp out with a warm cup of Nissin Cup Noodles. The company is collaborating with Square Enix‘s upcoming role-playing game in a new commercial.
The commercial was shown during the Square Enix‘s panel at the Tokyo Game Show over the weekend. The staff also revealed that Cup Noodle ads will also appear within the world of Eos itself and there’s a Cup Noodle side quest in the game. That’s some next level product placement.
Cup Noodle has previously collaborated with Ultraman, Dragon Ball Z, and Attack on Titan.
Final Fantasy XV will be released bundled with its own console variant and in a Deluxe Edition, which will come with a steelbook case, a copy of the Kingsglaive: Final Fantasy XV film, and three DLC items, including: a Royal Raiment outfit, a Masamune weapon, and a Platinum Leviathan recoloring of the Regalia vehicle. The Deluxe Edition is available for pre-order for US$89.99.
The Collector’s Edition will include all the items in the Deluxe Edition, but also adds a 192-page art book, an Play Arts Kai figure of Noctis, a soundtrack that includes music from the game as well as the Brotherhood: Final Fantasy XV anime and the Kingsglaive: Final Fantasy XV film, a copy of the Brotherhood: Final Fantasy XV anime, and four additional items, including: a Travel Pack, Camera Kit, Angler Set, and Gourmand Set. The Collector’s Edition retails for US$269.99.
[Via Siliconera]
More from Anime News Network:
Final Fantasy XV Trailer Reveals English Voice Cast
Nissin joins up with Final Fantasy XV for awesome “Cup Noodle XV” promotion【Video】
Final Fantasy XV is getting its own anime series and CG movie 【Videos】
Final Fantasy XV might end up having playable female characters after all
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Final version of Sanrio: Beginning of Kawaii exhibition opens in Tokyo[Photos]
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Japan has new rules for bicycle riders, and these 14 things could get you a fine or a court date
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Escape from downtown Tokyo! How far from the city center can you get by rental bike in 8 hours?
Turn a rainy forecast into a blast at the Naruto & Boruto Ninja Village May Rain Festival 2026
Shinkansen coffee and ice cream vending machines make train travel in Japan magical
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Man bites woman at cherry blossom park in Japan, dies shortly after
Howl’s Moving Castle’s scene-stealing dog is here to clean your home as a plushie mop
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Celebrate the 30th anniversary of Final Fantasy with epic Cup Noodle worthy of a final boss
The Moogle is out of the bag! Final Fantasy staple will be part of FF XV
This is the best any ‘Final Fantasy’ game has ever looked
Final Fantasy XV Gladiolus cosplay is as gorgeous as the game itself 【Photos】
Final Fantasy XV team’s “location hunt” video looks suspiciously like awesome adventure vacation
New Final Fantasy may not have playable female characters, will have almost naked male hero
Square Enix Cafe opening in Tokyo next month with revolving themes, delicious-looking sandwiches
Don’t be fooled by the rocks they got, the Final Fantasy team needs more from around the block
What will Ignis eat today? Japanese food site creates amazing Final Fantasy XV cooking video
Final Fantasy XV cosplayers go off-road, level-up at real-life haven camp 【Photos】
Final Fantasy characters become giant plushies, take over Tokyo’s Shibuya Station 【Photos】
Tokyo’s new Square Enix Cafe is open, and we just stuffed our faces at the video game eatery