Cup Noodle sidequest, in-game product placement shown
Noctis and his friends are taking a break from exploring the world of Eos to camp out with a warm cup of Nissin Cup Noodles. The company is collaborating with Square Enix‘s upcoming role-playing game in a new commercial.
The commercial was shown during the Square Enix‘s panel at the Tokyo Game Show over the weekend. The staff also revealed that Cup Noodle ads will also appear within the world of Eos itself and there’s a Cup Noodle side quest in the game. That’s some next level product placement.
Cup Noodle has previously collaborated with Ultraman, Dragon Ball Z, and Attack on Titan.
Final Fantasy XV will be released bundled with its own console variant and in a Deluxe Edition, which will come with a steelbook case, a copy of the Kingsglaive: Final Fantasy XV film, and three DLC items, including: a Royal Raiment outfit, a Masamune weapon, and a Platinum Leviathan recoloring of the Regalia vehicle. The Deluxe Edition is available for pre-order for US$89.99.
The Collector’s Edition will include all the items in the Deluxe Edition, but also adds a 192-page art book, an Play Arts Kai figure of Noctis, a soundtrack that includes music from the game as well as the Brotherhood: Final Fantasy XV anime and the Kingsglaive: Final Fantasy XV film, a copy of the Brotherhood: Final Fantasy XV anime, and four additional items, including: a Travel Pack, Camera Kit, Angler Set, and Gourmand Set. The Collector’s Edition retails for US$269.99.
[Via Siliconera]
More from Anime News Network:

Final Fantasy XV Trailer Reveals English Voice Cast
Nissin joins up with Final Fantasy XV for awesome “Cup Noodle XV” promotion【Video】
Final Fantasy XV is getting its own anime series and CG movie 【Videos】
Final Fantasy XV might end up having playable female characters after all
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese Shinkansen becomes an overnight hotel for three nights this summer
99-year-old woman rescued while attempting to climb Mt. Fuji
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Kodama Shinkansen trains on popular Japan route get a whole new look this winter
Japanese Coo-Che becomes a viral sensation, and everyone wants a taste
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Eight great words for talking about summer in Japan in Japanese
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Celebrate the 30th anniversary of Final Fantasy with epic Cup Noodle worthy of a final boss
The Moogle is out of the bag! Final Fantasy staple will be part of FF XV
This is the best any ‘Final Fantasy’ game has ever looked
Final Fantasy XV Gladiolus cosplay is as gorgeous as the game itself 【Photos】
Final Fantasy XV team’s “location hunt” video looks suspiciously like awesome adventure vacation
New Final Fantasy may not have playable female characters, will have almost naked male hero
Square Enix Cafe opening in Tokyo next month with revolving themes, delicious-looking sandwiches
Don’t be fooled by the rocks they got, the Final Fantasy team needs more from around the block
What will Ignis eat today? Japanese food site creates amazing Final Fantasy XV cooking video
Final Fantasy XV cosplayers go off-road, level-up at real-life haven camp 【Photos】
Final Fantasy characters become giant plushies, take over Tokyo’s Shibuya Station 【Photos】
Tokyo’s new Square Enix Cafe is open, and we just stuffed our faces at the video game eatery
Final Fantasy XVI’s story and primary development are finished, Square Enix hiring “final” staff