
Get a glimpse of how one of Japan’s delicacies, the poisonous fugu fish, is traded at auction!
Fugu, as the blowfish or pufferfish is called in Japan, is known as a tasty fish that can be enjoyed many ways, whether as sashimi or as a hot pot, but it’s also famous for being deadly poisonous if not prepared properly. Even Japanese people will probably have a hard time explaining why exactly we eat a fish that could, however unlikely if prepared by a qualified chef, potentially kill us, but fugu remains highly prized by the Japanese public, and we generally don’t think of it as especially dangerous to consume, since poisonings are extremely rare, at least if you go to a proper restaurant.
Now, since they’re considered a delicacy, blowfish naturally can be quite pricey, and recently we found an interesting tweet from German business news outlet DB sharing a video that shows the unique way the valuable fish is traded at auction in a market. The traditional auction method is called “bag auction (fukuro seri)” and involves the auctioneer hiding his hand in a bag while exchanging bidding information with buyers through hand signals.
Here’s what the market looks like. We think the footage in the tweet comes from the Haedomari Market in Shimonoseki City in Yamaguchi Prefecture, located in the southwestern tip of the Japanese main island. Haedomari is the largest fugu market in Japan and is apparently the only market that currently uses this bag auction method.
The auctioneer conceals his hand in a black bag, and uses a system of hand signals to communicate bidding information with potential buyers. Each of the buyers indicate how much they are willing to pay for the fugu by grasping the auctioneer’s fingers in a certain way. Once all the buyers have made their secret bid, the auctioneer points to the successful bidder.
Here’s the actual tweet with the video:
https://twitter.com/dw_business/status/780840634546552832There are several theories on how this unique bidding method came into being. Some say that the extreme cold during the winter months when blowfish are in season caused workers at the market to do everything with their hands covered as much as possible. The high value of the blowfish, which can go for US$200 per kilogram (2.2 lbs) combined with the fact that there is really no substitute fish that restaurants can serve in place of fugu, also means that prices could spiral up if left to an open bidding system, and the bag auction may have been developed as a way to control the price of the fish.
Either way, the auction is an interesting sight, and something that we don’t have the chance to see everyday. We hope you enjoyed the brief look into Japan’s premier blowfish market!
Source and images: Twitter/ DW – Business



Blowfish-shaped fugu bento appears to celebrate Japan’s Blowfish Day [Taste test]
10-year-old Japanese girl is youngest person ever certified to prepare deadly poisonous blowfish
Nagoya man hospitalized after eating fish with name including “fugu,” a.k.a. “poisonous blowfish”
You can now get fugu, Japan’s poisonous blowfish, for under a buck at revolving sushi restaurants
Poisonous blowfish ramen restaurant in Tokyo is death-defyingly delicious【Taste test】
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Wagyu ramen for foreign tourists appears in Kabukicho, with a very high price tag
This awesome Japanese arcade chain has crane game coaches to help you win prizes
Japanese figure skating star Yuzuru Hanyu and Winne-the-Pooh announce crossover merch line [Pics]
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]
Stray cats almost became classified as an invasive species in Japan but the change was overturned
Japan’s new beer glass is designed to force you to drink…water [Video]
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Bluefin tuna fish sells for bargain low price of roughly US$200,000 in Tokyo auction
How to make faux-fancy blowfish hotpot with cheap takeout sushi【SoraKitchen】
Huge tuna fish sells for a whopping 190 million yen at the first wholesale auction of the year
We eat fugu pufferfish semen at a Japanese restaurant in Tokyo
Tokyo fish market breaks New Year auction record as single fish sells for over 500 million yen【Vid】
Yamagata cherries fetch record-breaking price at wholesale market’s first auction of the year
Toyosu fish market opens with tuna auction, traffic jams, accidents, and turret truck fire
Tuna sells for record 333.6 million yen at Toyosu Fish Market auction in Tokyo