
Get a glimpse of how one of Japan’s delicacies, the poisonous fugu fish, is traded at auction!
Fugu, as the blowfish or pufferfish is called in Japan, is known as a tasty fish that can be enjoyed many ways, whether as sashimi or as a hot pot, but it’s also famous for being deadly poisonous if not prepared properly. Even Japanese people will probably have a hard time explaining why exactly we eat a fish that could, however unlikely if prepared by a qualified chef, potentially kill us, but fugu remains highly prized by the Japanese public, and we generally don’t think of it as especially dangerous to consume, since poisonings are extremely rare, at least if you go to a proper restaurant.
Now, since they’re considered a delicacy, blowfish naturally can be quite pricey, and recently we found an interesting tweet from German business news outlet DB sharing a video that shows the unique way the valuable fish is traded at auction in a market. The traditional auction method is called “bag auction (fukuro seri)” and involves the auctioneer hiding his hand in a bag while exchanging bidding information with buyers through hand signals.
Here’s what the market looks like. We think the footage in the tweet comes from the Haedomari Market in Shimonoseki City in Yamaguchi Prefecture, located in the southwestern tip of the Japanese main island. Haedomari is the largest fugu market in Japan and is apparently the only market that currently uses this bag auction method.
The auctioneer conceals his hand in a black bag, and uses a system of hand signals to communicate bidding information with potential buyers. Each of the buyers indicate how much they are willing to pay for the fugu by grasping the auctioneer’s fingers in a certain way. Once all the buyers have made their secret bid, the auctioneer points to the successful bidder.
Here’s the actual tweet with the video:
https://twitter.com/dw_business/status/780840634546552832There are several theories on how this unique bidding method came into being. Some say that the extreme cold during the winter months when blowfish are in season caused workers at the market to do everything with their hands covered as much as possible. The high value of the blowfish, which can go for US$200 per kilogram (2.2 lbs) combined with the fact that there is really no substitute fish that restaurants can serve in place of fugu, also means that prices could spiral up if left to an open bidding system, and the bag auction may have been developed as a way to control the price of the fish.
Either way, the auction is an interesting sight, and something that we don’t have the chance to see everyday. We hope you enjoyed the brief look into Japan’s premier blowfish market!
Source and images: Twitter/ DW – Business



Blowfish-shaped fugu bento appears to celebrate Japan’s Blowfish Day [Taste test]
10-year-old Japanese girl is youngest person ever certified to prepare deadly poisonous blowfish
Nagoya man hospitalized after eating fish with name including “fugu,” a.k.a. “poisonous blowfish”
You can now get fugu, Japan’s poisonous blowfish, for under a buck at revolving sushi restaurants
Poisonous blowfish ramen restaurant in Tokyo is death-defyingly delicious【Taste test】
Colour Hunting: The hot new street photography trend changing how we see Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Japanese convenience store shows us how to dress for the rainy season
A Japanese toast sandwich remix: The toasted rice rice ball[SoraKitchen]
Japan Railways partners with Overwatch, heroes hit the Shinkansen for bullet train collaboration
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Studio Ghibli adds new range of neckties to its anime merchandise store in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Osaka is hosting a “hentai” event, but it’s probably not what you think
What’s up with the Ghibli Park photo and video ban?
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Krispy Kreme releases a new Doughwich… at only one store in Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Bluefin tuna fish sells for bargain low price of roughly US$200,000 in Tokyo auction
Huge tuna fish sells for a whopping 190 million yen at the first wholesale auction of the year
How to make faux-fancy blowfish hotpot with cheap takeout sushi【SoraKitchen】
We eat fugu pufferfish semen at a Japanese restaurant in Tokyo
Tokyo fish market breaks New Year auction record as single fish sells for over 500 million yen【Vid】
Yamagata cherries fetch record-breaking price at wholesale market’s first auction of the year
Toyosu fish market opens with tuna auction, traffic jams, accidents, and turret truck fire
Tuna sells for record 333.6 million yen at Toyosu Fish Market auction in Tokyo