
Now’s your change to look just like John, Paul, George, and Ringo did when they first touched down in Tokyo in 1966.
In 1966, The Beatles where riding a wave of popularity more massive than is often seen in music. Their songs were reaching all corners of the globe and causing a frenzy of fandom among teens everywhere.
In that year in the early morning of 29 June, the Fab Four touched down at Haneda airport having been delayed by a typhoon. Reporters and fans braved the storm and sleeplessness to catch a glimpse of the band as they exited the aircraft only to find that they were all dressed in traditional Japanese festival robe-like coats called happi.
https://www.youtube.com/watch?v=wBLTu6cQZIo
Through our jaded 2016 eyes, it would appear to be a bit of stealth marketing on the part of JAL since each happi had the airline’s initials prominently printed on it. But actually these were amenities given to all first class passengers at the time called “Happy Coats” in an obvious pun.
Nothing lasts forever though, and at some point over the past 50 years the Happy Coat was removed from JAL’s line-up of freebies for premium fliers. So anyone looking to sport the same style The Beatles did that one day would be out of luck.
However, for a very limited time JAL is bringing back the Happy Coat from now to the end of the year. Anyone who rides first class from London to Haneda on flight JL044 between 15 and 31 December will receive the Happy Coat. In addition, those who fly business class departing on 24 or 25 December can also get the happi.
Considering the hefty price tag that would come with these seats during the holiday season, you would have to be a special kind of Beatles’ fan to book a ticket just for a replica shirt. Although we have to admit, it is probably easier than traveling back in time to actually become The Beatles, as is the plot of one Japanese manga, because of course it is.
Source: JAL via Japaaan
Top image: YouTube/Sam Rye
Insert images: JAL



Japan Airlines re-re-releasing happi famously once worn by the Beatles
Starbucks Japan releases new drinkware and goods for Valentine’s Day
McDonald’s Japan releases a Mushroom Mountain and Bamboo Shoot Village McFlurry
Almost exactly half of the new adults in Tokyo’s Shinjuku Ward are foreigners
Japan’s Poképark Kanto Pokémon theme park area shows first attraction photos
New Japanese menstrual product seeks to help women spot unidentified iron deficiencies
In Japan, you can buy bloom-at-home cherry blossom bouquets for super-easy hanami【Photos】
Japanese avoiding domestic travel as foreign tourists increase, possibly creating vicious cycle
The greatest sushi roll in Japanese history is actually nine sushi rolls in one【Photos】
This overlooked neighborhood east of Tokyo is awesome in many ways, left us with just one regret
Japan’s last two pandas leaving for China next month, Ueno Zoo announces final day for twins
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Leave a Reply