
I’m not sure how legal they are, but they’re pretty neat.
American shoemaker New Balance recently attracted some ire after appearing to endorse US president-elect Donald Trump and subsequently getting declared the “official shoe of the white power movement.” Although that was simply a comment about the Trans Pacific Partnership free trade agreement that had gotten blown out of proportion, it has made some people resort to discarding or even burning their pairs.
🖕🏾@newbalance pic.twitter.com/65wQ69grvq
— D (@_deehking) November 10, 2016
If you happen to be one of those people, then perhaps you should try Nyuuz (にゅ~ず) from maker Sangachio in Kobe, Japan. These handmade shoes are somewhat similar in design to New Balance models, but instead of the trademark “N” on the side, these have the hiragana characters for “Nyu” which is pronounced just like “New.”

If Frank Miura watches which look eerily similar to Frank Muller can pull it off, why can’t Nyuuz? After all, these bear much less of a similarity and I suppose the fact that these shoes are handmade, not mass-produced, helps Sangachio skirt any copyright issues.
However that also means that these shoes are very limited in quantity, and tend to cost a pretty penny with prices averaging at about 26,000 yen (US$221).
▼ Nyuuz Panda – 26,460 yen ($225)
▼ Nyuuz Yellow – 25,920 yen ($220)
They are pretty cute looking, though, and if you happen to be interested in ordering, overseas shipping is free. Their website has limited English but it should be enough to make a purchase if you desire.
However, I wouldn’t recommend abandoning the actual New Balance company over recent events. They maintain a long-standing policy of manufacturing many of their shoes in America and the U.K., and are a pretty stand-up corporation compared to some of their competitors. Perhaps the best solution is to buy a pair of each…and then buy me some too. I’m an 11 and a half and rather fancy earth tones.
Source: Sangacio via Japaaan
Images: Sangacio (unless otherwise noted)




Yakiniku sneakers from Japan let you wear your love for meat on your feet
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Kimono with sneakers? Why not, says Osaka fashion retailer 【Photos】
Hello Kitty gets a new job — this time appearing on Converse sneakers!
Sakura sneakers, in three different varieties, now on sale from Nike 【Photos】
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japanese criminals are now using crabs to hunt for burglary targets
Does one of Japan’s favorite chocolate brands work with the Pringles chocolate hack?
A letter from our reporter’s deceased mother arrives at just the right time
Final Fantasy VII’s Tifa’s bar pops up in real-world Tokyo, and we stop by for drinks[Photos]
Nintendo’s Super Mario throws out first pitch at professional baseball game in Japan[Video]
Is Mister Donut’s all-you-can-eat Donut Buffet still worth it?
Woman in Japan breaks into home of complete stranger just to slap him in the face
This historical Kyoto zen garden is hosting a guitar and beatbox concert
Looney Tunes is now an adorable anime series with Looney Tunes Gokko[Videos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Japanese hair salons going bankrupt in record numbers
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Studio Ghibli releases new anime keychains that are like miniature figurines
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
12 tabi split-toe sneakers to add a ninja flair to your casual everyday wear
Nike Air Mo’ Money sneakers with Japanese text and yen symbols are the coolest kicks around
Puma releases new Super Mario sneakers that’ll have you jumping for the stars【Photos】
Japanese takoyaki chain brings out sneakers with fun food details
Hanao Shoes: Dress like a modern-day geisha with new line of geta sneakers from Kyoto
Nike releases izakaya sneakers in Japan【Photos】
Reebok releases limited edition Instapump Fury Road sneakers to celebrate upcoming Godzilla movie
New Adidas Hachiko sneakers pay homage to Shibuya’s famous loyal dog
Nike’s new anime mecha sneakers look Gundam awesome【Video, photos】
Onitsuka Tiger now sells Shinkansen sneakers that cost more than a trip on the bullet train
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japanese designer creates dream sneakers that everyone wants to buy
Ninja-themed sneakers are the perfect footwear for the contemporary shadow assassin
Urusei Yatsura and Onitsuka Tiger team up for anime/real-world crossover sneakers【Video】
Air Wagashi: New Nike Air Max sneakers are the delicious kicks we’ve all been waiting for
Japanese handmade sneaker company teams up with Gundam for awesome mobile suit-themed shoes