
I’m not sure how legal they are, but they’re pretty neat.
American shoemaker New Balance recently attracted some ire after appearing to endorse US president-elect Donald Trump and subsequently getting declared the “official shoe of the white power movement.” Although that was simply a comment about the Trans Pacific Partnership free trade agreement that had gotten blown out of proportion, it has made some people resort to discarding or even burning their pairs.
🖕🏾@newbalance pic.twitter.com/65wQ69grvq
— D (@_deehking) November 10, 2016
If you happen to be one of those people, then perhaps you should try Nyuuz (にゅ~ず) from maker Sangachio in Kobe, Japan. These handmade shoes are somewhat similar in design to New Balance models, but instead of the trademark “N” on the side, these have the hiragana characters for “Nyu” which is pronounced just like “New.”

If Frank Miura watches which look eerily similar to Frank Muller can pull it off, why can’t Nyuuz? After all, these bear much less of a similarity and I suppose the fact that these shoes are handmade, not mass-produced, helps Sangachio skirt any copyright issues.
However that also means that these shoes are very limited in quantity, and tend to cost a pretty penny with prices averaging at about 26,000 yen (US$221).
▼ Nyuuz Panda – 26,460 yen ($225)
▼ Nyuuz Yellow – 25,920 yen ($220)
They are pretty cute looking, though, and if you happen to be interested in ordering, overseas shipping is free. Their website has limited English but it should be enough to make a purchase if you desire.
However, I wouldn’t recommend abandoning the actual New Balance company over recent events. They maintain a long-standing policy of manufacturing many of their shoes in America and the U.K., and are a pretty stand-up corporation compared to some of their competitors. Perhaps the best solution is to buy a pair of each…and then buy me some too. I’m an 11 and a half and rather fancy earth tones.
Source: Sangacio via Japaaan
Images: Sangacio (unless otherwise noted)




Yakiniku sneakers from Japan let you wear your love for meat on your feet
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Kimono with sneakers? Why not, says Osaka fashion retailer 【Photos】
Hello Kitty gets a new job — this time appearing on Converse sneakers!
Sakura sneakers, in three different varieties, now on sale from Nike 【Photos】
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s adorable pudding chick becomes a transit card mascot
Pikachu cakes and other adorable Pokémon 30th anniversary food coming to Tokyo luxury hotel
Sushi Pizza surprises diners in one of the best food destinations in Japan
Gigantic gacha machine appears in Tokyo department store for capsule toy celebration
Starbucks Japan releases a new limited-edition Frappuccino inspired by espresso affogato
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
133-year-old Japanese company’s cookies go beyond matcha with dashi and shichimi flavors
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan has a new cute and clever sunblock for cat lovers
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
12 tabi split-toe sneakers to add a ninja flair to your casual everyday wear
Nike Air Mo’ Money sneakers with Japanese text and yen symbols are the coolest kicks around
Puma releases new Super Mario sneakers that’ll have you jumping for the stars【Photos】
Japanese takoyaki chain brings out sneakers with fun food details
Hanao Shoes: Dress like a modern-day geisha with new line of geta sneakers from Kyoto
Nike releases izakaya sneakers in Japan【Photos】
Reebok releases limited edition Instapump Fury Road sneakers to celebrate upcoming Godzilla movie
New Adidas Hachiko sneakers pay homage to Shibuya’s famous loyal dog
Nike’s new anime mecha sneakers look Gundam awesome【Video, photos】
Onitsuka Tiger now sells Shinkansen sneakers that cost more than a trip on the bullet train
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japanese designer creates dream sneakers that everyone wants to buy
Ninja-themed sneakers are the perfect footwear for the contemporary shadow assassin
Urusei Yatsura and Onitsuka Tiger team up for anime/real-world crossover sneakers【Video】
Air Wagashi: New Nike Air Max sneakers are the delicious kicks we’ve all been waiting for