
People in Japan are scrambling to get their hands on these limited-edition Mo’ Yen sneakers.
The world’s most well-known sneaker brands have released some very special limited-edition kicks in Japan over the years. So far, we’ve seen Godzilla styles from Reebok and Super Mario shoes from Converse, but when it comes to iconic Japanese images, Nike, who gave us cherry blossoms for our feet last year, really knows how to blow us all away.
This year, Nike kicked the year off right by releasing the Nike Air More Money Mo’ Money series, in a “Global Currency Pack” that included styles dedicated to the US dollar, British pound and French Euro. After announcing that they would be adding a Japanese yen-themed pair to the lineup, it quickly became one of the most coveted sneakers in the range, selling out immediately when it was released on 1 January.
The Mo’ Money design takes its inspiration from Nike’s Air More Uptempo sole, combining it with the 1996 Air Money upper to give it an updated, modern feel. Each model in the range comes in a premium suede upper, using a money-inspired colour to match the country’s currency, along with the country flag and a metallic/holographic global currency symbol on the heel end.
The Air Mo’ Yen comes in a light tan suede, to match the colour of the country’s 10,000 yen (US$89.90) bill, with black highlights from the removable lace shroud, and an encapsulated Air sole unit.
What really makes these stand out, though, is the throat of the shoe, which has the word “Nike” written on it, using the Japanese katakana alphabet.
Originally retailing on the official Nike site for 19,440 yen, these sold out within hours of going on sale, but there are still some online shoe retailers who have them in stock, although at a higher price point, given their huge popularity.
Now that spring’s sakura season is fast approaching in the retail world, we can only hope the world’s big sneaker brands will follow up on last year’s cherry blossom shoes with more new limited-edition styles in Japan soon!






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