
Nothing sells the relaxing, hot water of Kusatsu like thousands of pixels.
While Japan might be known as a technologically advanced country, there are those who visit to experience the rural environment. Sure, the biggest city in the world is there, as well as areas that you could consider meccas of anime, games, food and fashion, but many people might call the little rural towns the “authentic Japanese experience”.
A great example of that is Kusatsu in Gunma Prefecture, which is a small town that is already a major travel destination for local and foreign tourists. The famous Kusatsu Hot Springs are one of the top 100 onsen in Japan, so they don’t necessarily need an advertising team to stay on top of their tourism game, but a spectacular 4K (ultra HD) video certainly doesn’t hurt.
Many of the beautiful shots of the town are captured with the help of drones which probably means one of two things: the tourism board carefully planned their budget around purchasing and using an expensive piece of hi-tech equipment, or someone got a cool drone for Christmas, flew it around town, then saw the footage and thought, “Yeah, we can use that!”
▼ It certainly helps that the picturesque town lends itself to awe dropping aerial shots.
The video is racking up over a million views on the town’s YouTube page, but perhaps most surprisingly is the number of comments left in English wondering how one could get an English-teaching job in Kusatsu. With only one elementary school and one junior high school, job vacancies are probably very, very limited.
▼ Perhaps some can work in the official capacity of cooling off the onsen water.
This isn’t the only 4K video posted by the town, but their previous clip featuring the town in autumn has not generated as much buzz as this one.
▼ Still outrageously beautiful though.
Whether you plan to visit in the summer, autumn, spring or even winter, Kusatsu is definitely a place you can write home about.
But if you can’t make it out to Gunma, there are plenty of other onsen towns that are just as magical all over the country. All are worth a visit, so if you can’t decide which one to choose, might as well visit them all!
Source: Japaaan Magazine
Images: YouTube/草津温泉観光協会






San’in, Japan is breathtakingly beautiful especially when captured with a 4K video camera【Video】
Travel around Japan with stunning videos from the 4K ultra HD video library
Wait, those images are for real? Sony 4K commercial is so dazzling, the scenes almost look fake!
Ibaraki Prefecture promotes onsen hot springs with muscly man bathing in 4K【Videos】
Travel through Japanese festivals and tourist sites with this stunning 8K highlight reel 【Video】
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
The mystery of Port Store, the Japanese convenience store that looks like a Lawson rip-off
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Elderly couple donates 400 million yen to erect Myaku-Myaku statue in Osaka
Japan Railways announces unlimited-ride train pass for fall travel
Lawson convenience store opens its first mobile, trailer-style location in Japan
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
Studio Ghibli unveils new anime calendars and diary planners for 2027
Family Mart releases Famima convenience store products nationwide, but which ones are worth buying?
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
One Piece Day 2026 brings new art, music, and new cast announcements
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Mister Donut releases new doughnuts that look and taste like Japanese sweet potatoes
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】