
RocketNews24’s Mr. Sato went out for coffee, and somehow came back at the center of a political debate.
As some of you may have noticed, RocketNews24 is not a hard-hitting political information outlet. Not that government isn’t an important matter, but our focus tends to be more on burger elections than parliamentary or presidential ones.
And yet, all of a sudden one of our Japanese-language reporters, Mr. Sato, has become a banner held up by one side of an American political debate. If you’ve been on Twitter over the past few days, you’ve probably heard some heated discussion about U.S. President Donald Trump’s recent restrictions on refugee acceptance and immigration, and also Starbucks’ announcement that the company plans to employ some 10,000 refugees in its facilities worldwide over the next five years.
The magnanimous move by Starbucks was loudly applauded by its supporters, but given the divisive nature of the topic, others quickly responded by calling for a boycott of the chain. This in turn prompted those who agree with Starbucks’ stance to reiterate that they’re happier than ever to drink their coffee there, and some expressed their feelings with tweets like these.
https://twitter.com/ottabek/status/826123516319772672 https://twitter.com/HWNDUS/status/826204324594200576Yep, that’s Mr. Sato, carrying his 20-pound (nine-kilogram) Starbucks coffee cup, which he actually drank from when he stopped into the branch in Tokyo’s Shibuya neighborhood last December.
With one of his zany adventures making waves around the world in an entirely unexpected way, we asked Mr. Sato for his take on becoming a political icon, and his response follows.
—
Sometimes, unbelievable things can happen in life. I never imagined that I’d somehow become part of a political debate. I’m just some middle-aged Japanese dude, so how did this happen?
Starbucks announced it would hire refugees, and some Trump supporters expressed outrage over it. They started tweeting #BoycottStarbucks, and apparently it was the #1 trending hashtag.
I just knew about this from watching the news, and my reaction was basically “Wow, this is a really big deal in America.” But then one of my overseas friends told me “Your picture is all over Twitter.” I was just an unconnected third party watching the debate from the sidelines, so how did I become part of the discussion? I couldn’t understand it at all.
So I looked at the tweet he’d sent me a link to…
…and no doubt about it, those are photos of me. But…why? I realize there are many aspects to the issue being debated, but do I really have anything to do with all that?
Some people in America may not be aware of this, but I’ve even gotten a Trump makeover in the past.
I think I actually ended up looking a lot like him, but I wonder what American people think.
The whole Twitter thing has actually been kind of a shock, but if it’s come to this, hopefully some people will tell me “You don’t look like Trump.”
—
As Mr. Sato’s day out with his giant Starbucks mug precedes the chain’s hiring pledge by more than a year, and his Trump makeover came some 10 months before the current president’s controversial executive orders, neither was a politically motivated endeavor (honestly, Mr. Sato just like attention). Still, he does enjoy a cup of Starbucks coffee, and we have to admit, some of those tweets are pretty clever. But should your online acquaintances be buzzing about “Japanese Starbucks Mug Man,” Mr. Sato would really appreciate it if you could steer them to his origin story.
Featured image: Twitter/@ottabek
Top, insert images ©RocketNews24









Mr. Sato decides to go out for a cup of coffee…with a giant 20-pound Starbucks mug!
Giant, house-sized Starbucks Mug appears in Tokyo, so Mr. Sato grabs own huge mug to check it out
What happens when you go to a Tokyo hair salon and say “Make me look like Donald Trump”? 【Pics】
Mr. Sato orders a box of hot coffee from Starbucks Japan to our office
The Mr. Sato Car takes part in the trendy “Itasha de Starbucks” movement
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
Hokkaido has an Ice Festival that’s less famous than the Snow one, but beautiful in its own way
Village Vanguard’s Blue Lucky Bag may have the most impressive piece of junk ever created
Our team of five reporters try to turn themselves into Japanese heartthrob Kimutaku【Photos】
Japanese avoiding domestic travel as foreign tourists increase, possibly creating vicious cycle
21.5-square foot, 272,200-yen build-it-yourself chocolate castle set released in Japan【Photos】
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Mr. Sato takes a stroll in his USB Pollen Blocker: “Felt great but it was a struggle to order coffee”
Starbucks vs. Tully’s — Is there such a big difference between Japan’s coffee giants?【Taste test】
Starbucks brand-new Starbucks Reserve Roastery Tokyo breaks SoraNews24’s Mr. Sato’s heart
Starbucks Japan releases the ridiculously long-named Double Ristretto Nonfat Breve Non-vanilla Mocha Non-whip Extra Chocolate Sauce Vanilla Frappuccino【Taste test】
Leave a Reply