
We’ve had our expectation betrayed by “matcha” foods before, but what happens when we try this instant curry from Kyoto?
Last month, we found ourselves all excited for the launch of matcha green tea Cup Noodles. But while the unique variety of instant ramen was tasty in its own right, it didn’t really taste like matcha, something that was all the more disappointing since it really did look the part.
So with our matcha main dish cravings only partially fulfilled, we decided to try the matcha green tea curry which we’d heard about previously. Available through Kyoto-based tea sellers Itokyuemon, we picked up a pack at the company’s branch in front of Kyoto Station, then brought it back to Tokyo for a taste test.
▼ Itokyuemon
▼ Packs of matcha curry standing by, priced at 540 yen (US$4.65)
Specifically, Itokyuemon green tea curry uses Uji matcha, one of the most highly prized varieties of tea produced in Japan. The roux comes packed in a vacuum-sealed pouch that you prepare by placing in boiling water, and once it was ready we tore open the packet and poured it over a plate of steaming white rice.
This wasn’t our first time trying curry that promised to be green, however. A while back, we dined on Resident Evil green curry that we thought would look as shocking as the survival horror series’ zombies, but which turned out to have a lot less visual impact. But in contrast to the video game tie-in curry, the Uji Matcha Curry is brilliantly green, much like you’d hope for with a cup of the beverage used in Japanese tea ceremonies.
But while Itokyuemon’s curry looks like matcha, its smell is unmistakably that of curry. Half-resigned to the possibility that the green tea curry would, like the green tea instant ramen, taste nothing like the beverage that serves as its inspiration, we decided to eat it with a traditional Japanese chasaji, or tea-stirring spoon.
Even as we brought the spoon closer to our lips, all our nose was telling us is “Yep, this is just curry.” Then we took a bite…
…and our taste buds offered the firm rebuttal “Nope, this here is matcha!”
See, while matcha has a distinct aroma, it’s not nearly as pungent as curry. Because of that, the scent of the green tea gets covered up in Itokyuemon’s curry, but it takes center stage in the flavor department. As a matter of fact, the flavor has so much matcha bitterness that it’s a bit of a shock if you’re expecting the spicy, sweet, and salty mixture that makes up the flavor profile of orthodox Japanese-style curry.
So is it good? Sure, if you’re in the mood for the full force of matcha, with an intensity far beyond the cursory “matcha-style” seasonings often found in green tea desserts. Just don’t underestimate it, because the Uji Matcha Curry truly lives up to its name.
Shop information
Itokyuemon (Kyoto Station branch) / 伊藤久右衛門(京都駅前店)
Address: Kyoto-fu, Kyoto-shi, Shimogyo-ku, Higashi Shiokojicho 579, 1st floor
京都府京都市下京区東塩小路町579番地1F
Closed January 1
Open 10 a.m.-6:30 p.m.
Website
Photos ©RocketNews24
[ Read in Japanese ]
Follow Casey on Twitter, where he hopes someone caught the reference to J-pop band The Brilliant Green.






Super green, super matcha instant curry from Kyoto gets a new and improved recipe
Does Japan’s green tea white wine taste like tea, wine, or something else entirely?【Taste Test】
Introducing…instant Matcha Green Tea Curry (and yes, it’s green)! 【Taste Test】
Japanese cafe’s gorgeous hydrangea sweets celebrate most beautiful flower of Japan’s rainy season
It’s so green!: Matcha curry now on sale in Japan
Kanji ice cream becomes a sell-out hit in Japan
Japan has a new cute and clever sunblock for cat lovers
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Suspected yakuza member arrested for having frequent flyer mile account
Do Bare Feet of a Gorilla slides really make your legs slimmer?
Starbucks Japan has a secret breakfast set…and a hack for when it sells out
You’ll never win cash or prizes or cash at this Tokyo pachinko parlor, and that’s why it’s so cool
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
7-Eleven Japan now has ramen machines…but only at 41 stores
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
188-year-old Kyoto tea merchant offers beautiful Hydrangea Parfait as nearby temple’s flowers bloom
Kyoto’s green tea sweets capital now has matcha ramen too!【Taste test】
Shake Shack opens in Kyoto with exclusive matcha green tea treats
Matcha green tea instant Cup Noodle ramen is here, with a totally unexpected taste【Taste test】
Green tea chocolate-covered potato chips arrive in Japan! 【Taste test】
Meg tries the new convenience store-exclusive Matcha Green Tea Steamed Bun【SoraNews24 taste test】
What is Japan’s new “summer matcha” ice cream flavor from confectioner Morinaga?【Taste test】
Our matcha skeptic finds green tea dessert for people who don’t like green tea sweets【Taste test】
Make luxurious, stylish green tea at home with this matcha warabi latte kit
Pablo’s Matcha Cheese Tart is green, beautiful and absolutely scrumptious【Taste Test】
Kyoto tea store collaborates with local winemaker to create deliciously green matcha white wine
Japan’s matcha green tea beer satisfies two cravings in an awesomely delicious way
Godiva Japan’s amazing new matcha dessert drink looks like a gift from the green tea gods
New granola flavours from Japan include matcha green tea and corn soup with real bacon pieces
Japanese tea house creates gold-leaf covered matcha green tea gelato dessert