
This revamped instant matcha curry improves on taste, cuts back on the bitterness.
When we gave it a taste a few months ago, the instant matcha curry from Kyoto deceived us with its pungent curry scent, as it packed a surprisingly powerful punch of matcha green tea powder. It seems that the marketers of the curry – Kyoto-based tea sellers Itohkyuemon – have taken heed to the opinions of those who’ve tasted it and felt overwhelmed by the powerful bitterness of matcha, and are revamping the recipe to make it more pleasing to the palate.
Since the instant curry went on the market three years ago, it has sold over 33,000 pouches of the rich green stuff. However, with a number of tasters remarking on the strong bitterness of the matcha green tea powder, Itohkyuemon has worked to make “a more palatable curry, while keeping the color, taste, and essence of matcha.” The selling point of the new instant green tea curry is that it has a subdued bitterness from the matcha powder, with increased chicken extract for a more flavorful richness and white pepper for a stronger hint of spiciness.
▼ From our previous taste-test

The curry still comes in the easy-to-prepare vacuum-sealed pouch, which simply needs to be boiled for a few minutes to heat it up and then it’s ready to serve over some white rice. Additional ingredients are much the same as before too, but this time more bite-sized, including chunks of carrots, potatoes, chicken, and sauteed onions, all of which are standard fare in Japanese-style curry. The matcha used includes two different powders made from the first harvests of tea leaves, to bring a subdued bitterness to the umami of the curry roux.
You can pick up a pouch of the new curry now from Itohkyuemon stores in Kyoto, for 540 yen (US$4.73) per single-serving pouch. To round out your Kyoto matcha adventures, you may also want to check out the all-you-can-eat matcha buffet happening in Kyoto too this month.
Shop information
Itokyuemon (Kyoto Station branch) / 伊藤久右衛門(京都駅前店)
Address: Kyoto-fu, Kyoto-shi, Shimogyo-ku, Higashi Shiokojicho 579, 1st floor
京都府京都市下京区東塩小路町579番地1F
Closed January 1
Open 10 a.m.-6:30 p.m.
Website
Source, featured image: @Press

Is Japan’s green tea curry worthy of the name or just another matcha pretender?【Taste test】
It’s so green!: Matcha curry now on sale in Japan
Introducing…instant Matcha Green Tea Curry (and yes, it’s green)! 【Taste Test】
Matcha chocolate-covered strawberries: The newest green tea treat from Kyoto
Kyoto tea store collaborates with local winemaker to create deliciously green matcha white wine
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Tokyo’s Haneda Airport airlines announce stricter luggage check-in deadline for domestic flights
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Coco’s Japan is very confident in their chilled ramen, but should they be? [Taste test]
Is covering your entire upper body with cooling strips enough to fend off Japan’s summer heat?
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
7-Eleven Japan rethinks convenience store sandwiches with a wild new choc-mint variety
Toyota Museum’s international retro vehicle parade returns to Aichi this autumn
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Foreign tourists in Japan eat far more rice than previously thought, according to new data
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
189-year old Kyoto tea merchant creates matcha pizzas
Shake Shack opens in Kyoto with exclusive matcha green tea treats
192-year-old Kyoto tea company now makes matcha Margherita pizzas
Kyoto’s breathtaking, mouthwatering matcha parfait bars get new autumn-only flavor
Sakura and matcha combine forces in new desserts from Kyoto’s Itohkyuemon
Matcha parfait ice cream bars: Kyoto tea store deconstructs parfaits, creates stunning new sweets
Kyoto matcha green tea popcorn, the latest must-eat snack from…Frito-Lay?!?
Japanese Kyoto matcha sweets look gorgeous on Instagram, feel gorgeous on the tongue【Taste Test】
Kyoto tea merchant’s matcha parfait ice cream bars: The desserts we’ve been waiting 187 years for
Matcha green tea instant Cup Noodle ramen is here, with a totally unexpected taste【Taste test】
Make luxurious, stylish green tea at home with this matcha warabi latte kit
Kyoto’s green tea sweets capital now has matcha ramen too!【Taste test】
Matcha strawberry daifuku from Hatoya really lets the green tea shine in more ways than one
McDonald’s Japan’s matcha dessert family grows with the new strawberry green tea Frappe
A Drop of Zen: New matcha drink stand opens in Kyoto
Japan’s new 2,500-yen Ultimate Matcha Latte Float takes green tea to a whole new level