
This revamped instant matcha curry improves on taste, cuts back on the bitterness.
When we gave it a taste a few months ago, the instant matcha curry from Kyoto deceived us with its pungent curry scent, as it packed a surprisingly powerful punch of matcha green tea powder. It seems that the marketers of the curry – Kyoto-based tea sellers Itohkyuemon – have taken heed to the opinions of those who’ve tasted it and felt overwhelmed by the powerful bitterness of matcha, and are revamping the recipe to make it more pleasing to the palate.
Since the instant curry went on the market three years ago, it has sold over 33,000 pouches of the rich green stuff. However, with a number of tasters remarking on the strong bitterness of the matcha green tea powder, Itohkyuemon has worked to make “a more palatable curry, while keeping the color, taste, and essence of matcha.” The selling point of the new instant green tea curry is that it has a subdued bitterness from the matcha powder, with increased chicken extract for a more flavorful richness and white pepper for a stronger hint of spiciness.
▼ From our previous taste-test

The curry still comes in the easy-to-prepare vacuum-sealed pouch, which simply needs to be boiled for a few minutes to heat it up and then it’s ready to serve over some white rice. Additional ingredients are much the same as before too, but this time more bite-sized, including chunks of carrots, potatoes, chicken, and sauteed onions, all of which are standard fare in Japanese-style curry. The matcha used includes two different powders made from the first harvests of tea leaves, to bring a subdued bitterness to the umami of the curry roux.
You can pick up a pouch of the new curry now from Itohkyuemon stores in Kyoto, for 540 yen (US$4.73) per single-serving pouch. To round out your Kyoto matcha adventures, you may also want to check out the all-you-can-eat matcha buffet happening in Kyoto too this month.
Shop information
Itokyuemon (Kyoto Station branch) / 伊藤久右衛門(京都駅前店)
Address: Kyoto-fu, Kyoto-shi, Shimogyo-ku, Higashi Shiokojicho 579, 1st floor
京都府京都市下京区東塩小路町579番地1F
Closed January 1
Open 10 a.m.-6:30 p.m.
Website
Source, featured image: @Press

Is Japan’s green tea curry worthy of the name or just another matcha pretender?【Taste test】
It’s so green!: Matcha curry now on sale in Japan
Introducing…instant Matcha Green Tea Curry (and yes, it’s green)! 【Taste Test】
Matcha chocolate-covered strawberries: The newest green tea treat from Kyoto
Kyoto tea store collaborates with local winemaker to create deliciously green matcha white wine
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Can instant TKG from Don Quijote really recreate Japan’s beloved raw-egg-on-rice dish?
Shinkansen trial of moderately air conditioned cars draws mixed reactions from travellers
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Studio Ghibli releases new Totoro coin purses…but who’s the blue character?
Hiker needs to be rescued from Mt. Fuji twice in five days for very dumb reason
Two Americans decide to hike Mt. Fuji before trails open, both need rescues on back-to-back days
Tokyo’s Giga Mart lets visitors “steal” from a convenience store… if cameras don’t catch you
Japan’s new Calpis pudding: The right call for summer, or tampering with purin perfection?
Studio Ghibli brings anime characters to the table with new Totoro placemat that’s like a movie cell
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
Three new starter Pokémon Jets to fly in Japan, first begins carrying passengers this month
Studio Ghibli theme park’s new dessert is a drinkable version of Hayao Miyazaki’s pilot daydream
Solid gold Hedorah kaiju from the Godzilla series is now available to pre-order
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
189-year old Kyoto tea merchant creates matcha pizzas
Shake Shack opens in Kyoto with exclusive matcha green tea treats
192-year-old Kyoto tea company now makes matcha Margherita pizzas
Kyoto’s breathtaking, mouthwatering matcha parfait bars get new autumn-only flavor
Sakura and matcha combine forces in new desserts from Kyoto’s Itohkyuemon
Matcha parfait ice cream bars: Kyoto tea store deconstructs parfaits, creates stunning new sweets
Kyoto matcha green tea popcorn, the latest must-eat snack from…Frito-Lay?!?
Japanese Kyoto matcha sweets look gorgeous on Instagram, feel gorgeous on the tongue【Taste Test】
Kyoto tea merchant’s matcha parfait ice cream bars: The desserts we’ve been waiting 187 years for
Make luxurious, stylish green tea at home with this matcha warabi latte kit
Matcha green tea instant Cup Noodle ramen is here, with a totally unexpected taste【Taste test】
Kyoto’s green tea sweets capital now has matcha ramen too!【Taste test】
Matcha strawberry daifuku from Hatoya really lets the green tea shine in more ways than one
McDonald’s Japan’s matcha dessert family grows with the new strawberry green tea Frappe
A Drop of Zen: New matcha drink stand opens in Kyoto