
This revamped instant matcha curry improves on taste, cuts back on the bitterness.
When we gave it a taste a few months ago, the instant matcha curry from Kyoto deceived us with its pungent curry scent, as it packed a surprisingly powerful punch of matcha green tea powder. It seems that the marketers of the curry – Kyoto-based tea sellers Itohkyuemon – have taken heed to the opinions of those who’ve tasted it and felt overwhelmed by the powerful bitterness of matcha, and are revamping the recipe to make it more pleasing to the palate.
Since the instant curry went on the market three years ago, it has sold over 33,000 pouches of the rich green stuff. However, with a number of tasters remarking on the strong bitterness of the matcha green tea powder, Itohkyuemon has worked to make “a more palatable curry, while keeping the color, taste, and essence of matcha.” The selling point of the new instant green tea curry is that it has a subdued bitterness from the matcha powder, with increased chicken extract for a more flavorful richness and white pepper for a stronger hint of spiciness.
▼ From our previous taste-test

The curry still comes in the easy-to-prepare vacuum-sealed pouch, which simply needs to be boiled for a few minutes to heat it up and then it’s ready to serve over some white rice. Additional ingredients are much the same as before too, but this time more bite-sized, including chunks of carrots, potatoes, chicken, and sauteed onions, all of which are standard fare in Japanese-style curry. The matcha used includes two different powders made from the first harvests of tea leaves, to bring a subdued bitterness to the umami of the curry roux.
You can pick up a pouch of the new curry now from Itohkyuemon stores in Kyoto, for 540 yen (US$4.73) per single-serving pouch. To round out your Kyoto matcha adventures, you may also want to check out the all-you-can-eat matcha buffet happening in Kyoto too this month.
Shop information
Itokyuemon (Kyoto Station branch) / 伊藤久右衛門(京都駅前店)
Address: Kyoto-fu, Kyoto-shi, Shimogyo-ku, Higashi Shiokojicho 579, 1st floor
京都府京都市下京区東塩小路町579番地1F
Closed January 1
Open 10 a.m.-6:30 p.m.
Website
Source, featured image: @Press

Is Japan’s green tea curry worthy of the name or just another matcha pretender?【Taste test】
It’s so green!: Matcha curry now on sale in Japan
Introducing…instant Matcha Green Tea Curry (and yes, it’s green)! 【Taste Test】
Matcha chocolate-covered strawberries: The newest green tea treat from Kyoto
Kyoto tea store collaborates with local winemaker to create deliciously green matcha white wine
McDonald’s Japan’s Gurakoro burgers, like a cup of hot soup in sandwich form, return this month!
Amazon Japan’s lowest-rated toy train is the perfect gift for kids who like to be confused
Many foreign tourists not picking up, paying for their orders at 100-year-old Tokyo sweets shop
We suspected this Japanese cable car was an overpriced tourist trip, but we underestimated it
Entry to Tokyo’s Pokémon theme park zone has physical fitness requirement, will cost a lot
We zapped up some tasty hot sandwiches in the microwave with 3COINS’ new gadget from Japan
What would convince Japanese people to live in a home where there’d been a death or “accident?”
Bear attack shelters going on sale in Japan as country experiences record-high number of incidents
Beautiful 3-D puzzle kit lets you build Ghibli’s Spirited Away bathhouse with no tools, glue【Pics】
Same-sex prostitution business technically legal in Japan, goes untouched by police
Japanese government considering tripling departure taxes to combat overtourism
Starbucks Japan unveils the new Soupuccino
Tokyo Station’s ultra-rare cakes look, and taste, like a cup of coffee
Why is Starbucks Japan’s Christmas stollen so good?
Studio Ghibli unveils new fluffy purses from films like My Neighbour Totoro and Spirited Away
Totoro, Catbus sleeping bags are perfect place to stay cozy all winter…if you fit inside【Pics】
Japan’s permanent Pokémon theme park zone announces grand opening date, ticket sale start
Studio Ghibli releases new “komorebi” plush toys to brighten your days
Sanrio and Sonic the Hedgehog characters become fast friends with new plushie collection
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Tokyo bento boxed lunch shop charges different prices depending on how heavy your laptop is
Japan has vending machines that put protective film on your phone for you — Here’s how to use them
Studio Ghibli anime stoles are here to keep you warm with a range of famous characters
Totoro fountain figurine recreates the sights and sounds of one of anime’s most memorable scenes
Starbucks Japan unveils new Christmas Frappuccino and holiday drinks for 2025
Ghibli Museum clock is now yours to take home with you
Step into Japanese culture with Converse’s new Japan-exclusive shoes featuring gods, sushi style
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Possessing Harry Potter’s Sword of Godric Gryffindor is now illegal in Japan
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Uniqlo announces first-ever collaboration with horror manga master Junji Ito【Photos】
189-year old Kyoto tea merchant creates matcha pizzas
Shake Shack opens in Kyoto with exclusive matcha green tea treats
192-year-old Kyoto tea company now makes matcha Margherita pizzas
Kyoto’s breathtaking, mouthwatering matcha parfait bars get new autumn-only flavor
Sakura and matcha combine forces in new desserts from Kyoto’s Itohkyuemon
Matcha parfait ice cream bars: Kyoto tea store deconstructs parfaits, creates stunning new sweets
Kyoto matcha green tea popcorn, the latest must-eat snack from…Frito-Lay?!?
Japanese Kyoto matcha sweets look gorgeous on Instagram, feel gorgeous on the tongue【Taste Test】
Kyoto tea merchant’s matcha parfait ice cream bars: The desserts we’ve been waiting 187 years for
Make luxurious, stylish green tea at home with this matcha warabi latte kit
Matcha green tea instant Cup Noodle ramen is here, with a totally unexpected taste【Taste test】
Kyoto’s green tea sweets capital now has matcha ramen too!【Taste test】
Matcha strawberry daifuku from Hatoya really lets the green tea shine in more ways than one
McDonald’s Japan’s matcha dessert family grows with the new strawberry green tea Frappe
A Drop of Zen: New matcha drink stand opens in Kyoto
Leave a Reply