
Fast food location’s Smile Improvement training is keeping an extremely close eye on employee conduct.
While many businesses promise “service with a smile,” McDonald’s Japan takes that pledge particularly seriously. For years, McDonald’s branches in Japan have listed “smile” on their menu boards, priced at zero yen, to let customers they can always expect the cashier and other employees to give them a cheerful welcome.
However, when Japanese Twitter user @makotopic stopped by his local McDonald’s, he saw a notice on the wall that he thinks is more heartless than heartwarming, and took a snapshot to share with his followers.
近所のマクドナルドで地獄のような研修が人知れず行われていた。 pic.twitter.com/IVm3l9bFa4
— まことぴ (@makotopic) May 30, 2017
The paper reads:
Notice
Thank you for your continued patronage of McDonald’s.Between May 29 and June 30, as part of the employee development training associated with our Smile Improvement Declaration, during business hours we will be recording the facial expressions of employees using cameras and the like.
We will take great care that this does not negatively impact the service we provide to customers, and thank you for your kind understanding.
We hope you will continue to dine with us in the future.
– McDonald’s branch management
While most restaurant customers would agree that, all else equal, smiling staff are a nice touch, you’d probably also find a similar consensus that having to work with the knowledge that cameras and unspecified other devices are pointed at your face probably adds a lot of tension to those smiles. @makotopic called the idea “hellish training,” and while it may not quite be on the order of fire and brimstone, the strict regulations mean it might be a nice idea to smile back when the cashier takes your order at McDonald’s, out of appreciation for the tough conditions in which those free smiles offered on the menu are sometimes made.
Source: Jin
Top image ©SoraNews24

McDonald’s Japan to return “free smiles” to menu
In wake of meat scandal, McDonald’s Japan losing not only customers, but employees, too
McDonald’s Japan has free smiles on its delivery menu, but does asking for one make a difference?
Free Wi-Fi coming to McDonald’s Japan branches
Godzilla vs McDonald’s! King of monsters takes on fast food king’s new Godzilla Burgers【Video】
Japan’s foreign tourist numbers projected to fall for first time in years in 2026
Immersive ukiyoe exhibition in Osaka adds some scented flair
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Mister Donut and Godiva continue their sweet sweets relationship with new treats on sale now in Japan
McDonald’s Japan releases a Mushroom Mountain and Bamboo Shoot Village McFlurry
Man with face covered in tattoos admits to repeatedly headbutting Tokyo store clerk【Video】
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Kawaii Monster Land getting set to become Harajuku’s newest whimsical underground wonderland
Turn a cheap ice cream into a luxury dessert with katsuobushi bonito fish flakes
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
10 times to avoid traveling in Japan in 2026
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Why does McDonald’s Japan sell more Filet-O-Fish when it rains?
McDonald’s Japan’s new spicy McNuggets promise to punch you in the face with spiciness
Blink and you’ll miss what riled racists in this Japanese McDonald’s ad 【Video】
Man orders nothing but a free smile from McDonald’s Japan using Uber Eats
McDonald’s Japan is changing the ingredients in Chicken McNuggets
Out-of-business Tokyo McDonald’s gets brutal but kind sendoff from rival Burger King branch
Hash browns disappear from McDonald’s Japan branches as country’s potato shortage continues
Tokyo Burger King removes snarky message to out-of-business McDonald’s branch, posts new sign
McDonald’s Japan sets anti-scalper rules for Sanrio Happy Meals, may not have happy ending
McDonald’s Japan’s straws are designed to mimic the experience of drinking breast milk
Traditional Japanese mochi dessert inspires McDonald’s newest pie flavor
The young girl starring in this cool retro-style McDonald’s Japan video is actually 62 years old!
McDonald’s Japan goes beyond chicken by adding shrimp nuggets to menu
Dragon Quest Burgers and Slime drinks are coming to McDonald’s Japan【Video】
McDonald’s Japan unveils latest anime Happy Meal collaboration: Chiikawa!
Free double pickles and onions at McDonald’s Japan will help your budget, ruin your breath
Leave a Reply