
Fast food location’s Smile Improvement training is keeping an extremely close eye on employee conduct.
While many businesses promise “service with a smile,” McDonald’s Japan takes that pledge particularly seriously. For years, McDonald’s branches in Japan have listed “smile” on their menu boards, priced at zero yen, to let customers they can always expect the cashier and other employees to give them a cheerful welcome.
However, when Japanese Twitter user @makotopic stopped by his local McDonald’s, he saw a notice on the wall that he thinks is more heartless than heartwarming, and took a snapshot to share with his followers.
近所のマクドナルドで地獄のような研修が人知れず行われていた。 pic.twitter.com/IVm3l9bFa4
— まことぴ (@makotopic) May 30, 2017
The paper reads:
Notice
Thank you for your continued patronage of McDonald’s.Between May 29 and June 30, as part of the employee development training associated with our Smile Improvement Declaration, during business hours we will be recording the facial expressions of employees using cameras and the like.
We will take great care that this does not negatively impact the service we provide to customers, and thank you for your kind understanding.
We hope you will continue to dine with us in the future.
– McDonald’s branch management
While most restaurant customers would agree that, all else equal, smiling staff are a nice touch, you’d probably also find a similar consensus that having to work with the knowledge that cameras and unspecified other devices are pointed at your face probably adds a lot of tension to those smiles. @makotopic called the idea “hellish training,” and while it may not quite be on the order of fire and brimstone, the strict regulations mean it might be a nice idea to smile back when the cashier takes your order at McDonald’s, out of appreciation for the tough conditions in which those free smiles offered on the menu are sometimes made.
Source: Jin
Top image ©SoraNews24

McDonald’s Japan to return “free smiles” to menu
In wake of meat scandal, McDonald’s Japan losing not only customers, but employees, too
McDonald’s Japan has free smiles on its delivery menu, but does asking for one make a difference?
Free Wi-Fi coming to McDonald’s Japan branches
Godzilla vs McDonald’s! King of monsters takes on fast food king’s new Godzilla Burgers【Video】
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
A whole slew of Totoro Christmas cakes are on their way to make the season extra merry【Photos】
7-Eleven Japan’s sakura sweets season is underway right now!
Osaka establishes first designated smoking area in Dotonbori canal district to fight “overtourism”
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
This is what happens when you order US$80 of extra pickles on a Burger King Whopper
Tokyo Station staff share their top 10 favorite ekiben
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Tokyo Skytree turns pink for the cherry blossom season
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Starbucks Japan adds new sakura Frappuccino and cherry blossom drinks to the menu
Japan just had its first same-month foreign tourist decrease in four years
Burning through cash just to throw things away tops list of headaches when moving house in Japan
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Why does McDonald’s Japan sell more Filet-O-Fish when it rains?
McDonald’s Japan’s new spicy McNuggets promise to punch you in the face with spiciness
Blink and you’ll miss what riled racists in this Japanese McDonald’s ad 【Video】
Man orders nothing but a free smile from McDonald’s Japan using Uber Eats
McDonald’s Japan is changing the ingredients in Chicken McNuggets
Out-of-business Tokyo McDonald’s gets brutal but kind sendoff from rival Burger King branch
Hash browns disappear from McDonald’s Japan branches as country’s potato shortage continues
Tokyo Burger King removes snarky message to out-of-business McDonald’s branch, posts new sign
McDonald’s Japan sets anti-scalper rules for Sanrio Happy Meals, may not have happy ending
McDonald’s Japan’s straws are designed to mimic the experience of drinking breast milk
Traditional Japanese mochi dessert inspires McDonald’s newest pie flavor
The young girl starring in this cool retro-style McDonald’s Japan video is actually 62 years old!
McDonald’s Japan goes beyond chicken by adding shrimp nuggets to menu
Dragon Quest Burgers and Slime drinks are coming to McDonald’s Japan【Video】
McDonald’s Japan unveils latest anime Happy Meal collaboration: Chiikawa!