
A step towards same-sex marriages being officially recognised throughout Japan?
With same-sex partnerships now officially recognised in some parts of Japan, a number of companies have made public announcements in support of greater LGBT rights and awareness within their corporations and in society in general. On the heels of Panasonic’s announcement last year, beer and soft drinks giant Kirin Holdings, Ltd. has announced a change to its guidelines to ensure there is no discrimination based upon sexual orientation or gender identity, and to recognise employees’ same-sex marriages from the start of this month. Common-law marriages will be similarly recognised.
Company rules regarding things like condolence leave, company housing, and assorted benefits will be rewritten so that common-law or same-sex couples receive them in the same way as their married colleagues currently do. Medical leave will also be changed to allow time off for procedures such as hormone therapy, which were previously not covered. They have also announced they will be holding workshops to raise diversity awareness amongst employees and customers.
▼ Kirin has previously been praised by Japanese LGBT groups for their packaging collaboration with Japanese company Glico, which showed same-sex couples kissing.
新発売午後の紅茶 恋のティーグルトとポッキーミディ 恋のレモン、お好みのホモと百合がつくれる( ^ω^)楽しいお( ^ω^) pic.twitter.com/7Mlzw4lGDq
— 純 (@Jwntk__jp) February 16, 2016
The Kirin craft beer subsidiary Spring Valley Brewery also supported this year’s Tokyo Rainbow Pride event and had a booth there, with the rather catchy slogan that “both people and beers are all different, and are all good.”
While these are clearly positive changes and show a move in the right direction when it comes to equality, there is still a lot to be done. It’s fair to say that the support of large companies will go some way to influencing smaller companies and their workers in a trickle-down effect, although that may not create change as fast as some might like it.
While the LGBT community faces challenges all over the world, sometimes Japan can appear to have more hurdles than many other developed countries, as this commercial shows, and so these announcements, and those of housing organisations like Suumo, should be applauded. How about a beer to celebrate?
Source: Kirin
Top image: Flickr/Xiaojun Deng

Panasonic to recognize same-sex marriages of its employees starting this April
Same-sex couples to be recognized in Sapporo, Japanese city with population of around two million
Same-sex couples take Japanese government to court, request constitutional marriage rights
Tokyo’s Shibuya Ward to offer marriage certificates to same-sex couples
Okinawa’s capital city Naha officially recognizes same-sex partnerships
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
New Japanese menstrual product seeks to help women spot unidentified iron deficiencies
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Start saving room now – Japanese grocery store’s biggest sushi roll yet is coming for Setsubun
Japanese restaurant serves up the biggest sushi we’ve ever seen!
Totoro embroidered bags and pouches are as fluffy and cute as the Ghibli star himself【Photos】
The mystery destination of the SoraNews24 end-of-year party left us speechless
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
7 great places to see Mt. Fuji from without having to climb it
Starbucks Japan releases new zodiac chilled cup drink for 2026
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Two Tokyo wards issue Japan’s first ever same-sex partnership certificates
Japanese cell phone provider gives same-sex couples with Partnership Certificates family discount
Japan releases results of its first national same-sex marriage survey
Nintendo Japan officially provides spousal benefits to same-sex partnerships
Takarazuka becomes fourth Japanese municipality to recognize same-sex partnerships
Tokyo’s Setagaya Ward to begin legally recognizing same-sex partnerships
Kirin Beer to begin service delivering kegs directly to your door, kegstands discouraged
Japan to stop brewing Budweiser beer this year…Wait, Japan makes Budweiser?!?
George Clooney appears in Kirin beer ad, sounds a bit like Batman when he speaks Japanese
Japanese Companies Expected to Still Be Around in 50 Years: No. 3 Japan Rail, No. 2 Honda, and No. 1…
Mie Prefecture to become first in Japan to ban outing LGBT individuals
Japanese company recognizes marriage with anime characters, provides family support benefits
Asahi Breweries to gift its over 3,000 employees with 30,000 yen each to eat out
Leave a Reply