Go for the history and culture. Stay for the silly artwork.
With no shortage of historical and culturally significant sites, Japan’s former capital of Kyoto has, in recent years, drawn in over 8.7 million visitors annually. One of the most popular destinations in the city, which itself brings in approximately 2.7 million visitors a year, is the Fushimi Inari Shrine.
Fushimi Inari Shrine is best known for its distinctive bright red torii shrine gates, many thousands of which line the hiking trails that lead from the main shrine at the base of the mountain and snake their way up to the top. However, since foxes were said to be the messengers of the god Inari, another thing you’ll notice is the presence of foxes throughout the grounds of the shrine, from the statues at the shrine entrance, to the ema wish boards shaped like a fox’ head.
Most shrines in Japan sell the wooden ema plaques for around 500 yen (US$4.50). One side generally features an illustrated image and the backside is left blank so a wish can be written on it. Most of the time they will be rectangular-ish in shape, but the ema at Fushimi Inari are triangular, and are painted white with little ears to resemble a fox’s head. The face is left blank, allowing for the wish-maker to also draw on a fox face of their own. Or, any other face that suits them, really.
伏見稲荷の絵馬はおもしろいから伏見稲荷行ったら是非とも絵馬を見て欲しい pic.twitter.com/nKLcVObvKP
— てんとう (@416mri) March 14, 2017
After writing down your wish, ema are then left hanging at the shrine for the gods to come receive them. At Fushimi Inari, though, we’re pretty sure the gods also come to chuckle at all of the silly and creative faces that people draw on them.
▼ Friezox? Foxza?
https://twitter.com/usk19861002/status/834360922147741696伏見稲荷大社に来ております
— オミリー スチュアート (@omi_kisaragi) June 7, 2017
白狐絵馬奉納して来ました( ˇωˇ ) pic.twitter.com/ZkXLAzk5Dz
伏見稲荷大社のキツネ型絵馬は見てるだけで楽しい^^
— ハトピー@ゴシュインジャー (@hatop_jinja) August 1, 2017
今日も良い一日を。#神社好き #神社仏閣 #神社巡り #神社参拝 #パワースポット #伏見稲荷大社 pic.twitter.com/o3J8bfbkqY
When the fox is your canvas, it’s easy to let the imagination run wild.
https://twitter.com/x_x_misa_x_x/status/863708599322685440▼ There is no shortage of genuinely impressive artistry either.
https://twitter.com/s_n_y_n/status/867636205009096704伏見稲荷でやけに上手い白狐絵馬見つけたのでおもわずカシャー pic.twitter.com/6JobxtZfA2
— マルチ (@8284ice) March 17, 2017
Fushimi Inari Shrine has seen a surge in popularity with foreign visitors in recent years, and with its impressive torii display contrasted by the surrounding natural beauty it’s easy to see why. If you take a trip there yourself, be sure to leave your mark with a funny fox face of your own!
Featured image: Twitter/@416mri

“Ghost photo” shows Kyoto’s breathtaking Fushimi Inari Shrine can be bone-chilling at night
Step into a magical spirit world at the Motomiya Festival at Fushimi Inari Shrine in Kyoto
Bamboo trees vandalized near Kyoto’s Fushimi Inari shrine, foreign graffiti prevalent
Japanese shrine may have created the most Kyoto-like “wear a mask” reminder ever
Explore Kyoto tourist site Fushimi Inari Taisha shrine with Unreal Engine 4 【Video】
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Man in Japan calls in bomb threat because he doesn’t want to go to his own work farewell party
Japanese vending machine find introduces us to a new drink you can’t get anywhere else
Japan has a new cute and clever sunblock for cat lovers
Memorial bell inside Hiroshima’s Peace Park has been silenced, but for a sweet reason
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Kanji ice cream becomes a sell-out hit in Japan
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Tourists in Kyoto cause chaos at railway crossing near Fushimi Inari Taisha
What are the top 10 most popular shrines among international tourists? Study reveals…
Vandalism on rise at Japanese shrines as pro-Hong Kong protest prayer boards are defaced
Japanese graves and Shinto shrines under attack by bears for their sweet, sweet honey
Heavy snowfall in Kyoto creates scenes of breathtaking beauty at tourist sites around the city
How Kyoto’s shrine of severing ties helped our reporter escape from a “black company”
Travelers’ misguided attempt to earn good luck is damaging Japan’s most famous torii shrine gate
1,300-year-old Kyoto shrine changes bell policy following altercation with foreign tourists【Video】
Mist descends upon Japan’s “Killing Stone” after ceremony to appease nine-tailed fox spirit
Man arrested for threatening a shrine in Kyoto because they used AI art
Feel what it’s like to be a Shinto shrine maiden with shrine’s experience package for foreigners
Amazing photos of off-the-beaten-path Japanese castles to add to your travel wish list【Photos】