Changeover takes less time than the anime heroine’s transformation sequence.
Pretty much everyone knows that the star of Sailor Moon leads a double life, splitting her time between the humdrum days of ordinary junior high school girl Usagi Tsukino and fighting-evil nights of the anime’s titular heroine. But the truth is that Usagi actually has three identities, as she’s also the reincarnation of celestial aristocrat Princess Serenity.
Multiple identities also just happen to be the specialty of Nephi Garcia, also known as Designer Daddy. As we saw last month, Garcia crafts amazing two-in-one quick-change dresses, many of which look like something a Disney Princess would wear. His latest creation, though, is a salute to animation from the other side of the Pacific, as it transforms from Sailor Moon’s pleated combat outfit to Princess Serenity’s elegant gown in mere seconds.
▼ The dress’ demonstration video
Dedicated fans know that Sailor Moon’s costume evolves through a series of designs over the course of the series, and Garcia’s creation is based on the Super Sailor Moon version, which features a number of gold-colored accents.
This is the first anime-themed dress Garcia has offered for sale through his website, and unlike his for-kids garments, this one is for grown-up Sailor Moon fans. A downside is that in addition to being highly fashionable and innovative, the dress costs US$1,800. But then again, all of Garcia’s dresses are luxuriously made-to-order, and since we’ve never seen any other transforming Sailor Moon dresses to compare this one’s price tag to, we can’t really say it’s overpriced.
Orders for the dress can be placed here directly on the Designer Daddy Studio website, which also states that the production process for Garcia’s garments can take up to five weeks. That means you might not have your Sailor Moon/Princess Serenity dress in time for Halloween, but with anime conventions and fan events going on throughout the year, you should have plenty of opportunities to wear it even after October.
Related: Designer Daddy Studio, Facebook/Designer Daddy

Calling all reincarnated princesses! Sailor Moon’s “Princess Serenity dress” up for grabs
Princess Serenity negligee and pajama uniforms for core Senshi set to join Sailor Moon lingerie
Dozens of new photos of Japan’s miraculously romantic Sailor Moon wedding dress line【Photos】
Sailor Moon Wedding Dress Collection lets you dress like Usagi, Tuxedo Mask as you say I do【Pics】
Japanese cosplayer creates amazing outfit: Sailor Moon’s transformation sequence!【Photos】
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
7-Eleven Japan adds new cold soup smoothies to its convenience store drinks range
New Studio Ghibli washi tape adds anime flair to Japanese stationery
Japan’s foreign resident population hits record high as Japanese population hits record low
New service lets Tokyo tourists display their faces on giant screen at Japan’s busiest intersection
Godiva Japan gets into the shaved ice scene with two luxurious frozen desserts this summer
Studio Ghibli releases new Spirited Away earrings featuring mysterious anime bathhouse character
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
Face lettuce appears in Japan, with the face of Death Note’s Light Yagami, but why?
Starbucks Japan releases a miniature display rack so you can create your very own store at home
99-year-old woman rescued while attempting to climb Mt. Fuji
Pokémon Card Stores requiring facial recognition scans for entry in Japan in latest anti-scalper move
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
Family Mart’s new Famima flagship in Tokyo has a hidden gem that most visitors miss
Starbucks Japan unveils exclusive new Frappuccinos limited to three regional areas
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Gorgeous Sailor Moon princess dresses for all the galas in the galaxy【Photos】
Japanese netizens fall in love with amazing Disney transformation dresses
Matrimonial moon cosplay! Fan makes Sailor Moon wedding gown for friend in just one month【Pics】
Sailor Moon wedding reception plans to be offered in Japan
Sailor Moon fails to take the top spot in Japan’s giant Sailor Moon anime popularity poll
Sailor Moon on ice! Skater Evgenia Medvedeva appears in costume for first official ice show【Pics】
Second episode of Sailor Moon Crystal brings its second accessories with Usagi’s earrings
Dress like your favourite Sailor Moon warrior with these clever fashion coordinates
A new sophisticated take on the Moon Scepter from Sailor Moon R
Amazing Sailor Moon smartphone case recreates anime heroine’s transformation sequence【Video】
Super Sailor Moon lingerie sets, new Senshi panties coming to celebrate Sailor Moon Eternal【Pics】
Sailor Moon x Peach John lingerie re-released, available now with 17 outfits to choose from!
Moon prism comparison! Video places new, old Sailor Moon transformations side-by-side
Decorate your whole house like Sailor Moon’s Moon Castle with the new Isetan collaboration
Eternal Sailor Moon fans can soon own a high-quality Crisis Moon Compact for adults
Two legendary voice actresses joining the cast of new Sailor Moon anime movie