
Behind the bright lights and massive robots at this popular tourist spot is a female president who’s been there from the very beginning.
In Japan’s male-dominated business world, it’s always nice to hear stories of women smashing their way through the glass ceiling and challenging traditional stereotypes. One woman who’s proved her mettle in Tokyo’s competitive tourist industry is Namie Osawa, the president of Shinjuku’s Robot Restaurant, which is one of the most popular destinations for international visitors to Japan.
If you’ve ever been to Tokyo, chances are you’ve visited the Robot Restaurant, which prides itself on presenting high-energy, light-filled performances featuring scantily clad dancers and giant robots. Behind the scenes are people like Osawa, who are responsible for everything you see during one of their 90-minute shows, including the staff chosen to perform, and the routines and giant machinery that are out on display.
Take a look at Osawa in this new video from Great Big Story as she shares some background information about the restaurant and how the concept originated.
It’s interesting to find out that Osawa originally thought only Japanese businessmen would be interested in the Robot Restaurant, going by the assumption that it would appeal to their childhood affinity with robots.
It soon became clear that there was a whole other audience out there ready to embrace the restaurant, as foreign tourists were instantly drawn to the crazy mix of bots and humans on display.
▼ Osawa believes the appeal for foreign tourists lies in their love of Japanese cuteness and technology.
Today, tourists from around the world line up outside the Robot Restaurant every night to get tickets to one of their four light-filled shows. And Osawa is more than happy to welcome them all with open arms, extending an invitation for everyone to visit the restaurant when they come to Japan.
Visitors to the Robot Restaurant might not be able to ride any of the huge machines that appear during the show, but they can expect to be entertained by a cast of energetic male and female dancers and wowed by dazzling lights and cutting-edge technology. Plus, every audience member gets to wave around their very own glow stick for the duration of the show.
So next time you visit the Tokyo hotspot to watch robots tower over dancers while you hold your glow stick in the air, don’t forget to send out a silent thank-you to the female president, Osawa. After all, without her, the Robot Restaurant might never have existed.
Featured image: YouTube/Great Big Story




Has Shinjuku’s Robot Restaurant closed permanently?
New Human Restaurant opens opposite Robot Restaurant in Shinjuku
Heads up Aussies, Shinjuku’s insane Robot Restaurant is paying you a visit next month!
Visit Tokyo sites and learn about Japanese sushi with Pikotaro and “Can You See? I’m Sushi”
New Tokyo restaurant charges higher prices to foreign tourists than Japanese locals
Japanese masturbatory aid and insect repellent companies collab on a new product
Why is Yoshinoya called Yoshinoya?
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Japan now has a special desk for people who work at home with a pet cat[Photos]
50-year-old instant noodle recipe is back from the past in Japan for a limited time[Taste test]
Picturesque Tokyo park plays host to millions of flowers and soap bubbles this spring
Japan’s favorite sandwich pockets now come with sakura filling, but how do they taste?[Taste test]
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Rumors say this is Japan’s very best McDonald’s branch, but what makes it special?[Taste test]
Pick a beautiful blossom from Shinjuku Station’s limited-time flower vending machine
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Totoro and Calcifer become little light-up lanterns for Ghibli-style excursions or at-home decor
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japanese restaurant from the Edo Period forced to close due to coronavirus pandemic
Japanese public toilet in Tokyo is more like a fancy restaurant than a restroom