100-yen stores
A glut of GIFs chronicle our reporter’s journey as he makes himself look weird in an effort to also make himself look handsome.
Ever been so angry you just want to fling your crap at the floor? The 100 yen chain has something for you, and it comes with an inspiring message.
What wonders await in this massive seven-floor Daiso just outside Tokyo? Come with us and find out!
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You may think you don’t need such a frivolous item, but we’re here to tell you that you do.
As a kid, I loved Halloween. My brother and I would go all out decorating the house with tombstones, cobwebs, and corpses made out of old clothes stuffed with newspapers. Plus, how can you not like a holiday that gives you not only free candy, but an excuse to stay up past your bedtime eating it too?
So I’ve been happy to see how whole-heartedly Japan has been embracing Halloween, which each year seems to get bigger and bigger here. Some neighborhood shopping arcades have started inviting trick-or-treaters and passing out candy, and there are now multiple costume parades in the Tokyo area. As a matter of fact, Japan is so psyched for Halloween this year that stores started selling decorations in August.
Good things come in small packages, right?
The new “hair-drying glove” (ヘアドライ手袋) being sold at Japan’s Daiso chain of 100-yen shops is currently plastered everywhere on Japanese social media, and for good reason–it’s a simple but extremely effective and convenient way to dry your hair!
If you’ve had the pleasure of shopping at Daiso, you know Japan’s biggest chain of 100-yen stores sells just about everything. An array of kitchenware, school and office supplies, and even basic articles of clothing such as underwear, neckties, and belts can all be yours for just 100 yen (US$0.84) each.
Daiso even sells food and beverages, with seasonings, snacks, and soft drinks lining the shelves. This is common knowledge among thrifty shoppers looking for a cheap place to stock up on snacks, but if you’re searching for something stiffer than a bottle of tea or cola, a trip to the convenience or liquor store is still in order, right?
Not necessarily, as we recently discovered that some Daiso branches now sell wine. As big of a surprise as that was, we were in for an even bigger one once we poured ourselves a glass, because it’s actually pretty good.
Even with one of the most outspokenly pessimistic presidents in the business world, Japan’s Daiso 100-yen shops are one of the most successful chains in the country. Walk into any branch, and you’ll see a huge mix of demographics among the customer base, including starving students, newlyweds setting up their own household, and thrifty families.
But while Daiso’s huge product selection gives it a wide appeal, it’s usually not the first stop for fashionable young ladies who’re looking for trendy accessories. So it’s been a surprise for the chain’s managers that since November, women have been snapping up Daiso-brand wristwatches like they’re designer timepieces, even though they’re dirt-cheap at just 108 yen (US $0.92) after tax.
An important part of business leadership is being able to walk that fine line between optimism and realism. It’s important to recognize the organization’s flaws, but if employees see the boss panicking, they’re likely to follow suit. A capable leader needs a certain amount of swagger, with the ability to convince those under him that there’s a way for the company to turn all of its crises into opportunities.
Or, there’s the tactic adopted by the head of one of Japan’s largest chain of 100-yen stores, which is to wear that uneasiness on your fear-sweat-drenched sleeve, telling everyone associated with your business that they should brace for disaster.
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