
The newest character from Studio Ghibli is out to charm us all with official merch.
After 20 years in the making, Ghibli’s Boro The Caterpillar was finally released last week, and along with the first screening came a collection of new merchandise for fans.
Available only at the gift stores inside the Ghibli Museum, where the short film is being exclusively shown, these goods are some of the hardest to get, so we made sure we stopped by to see what was available after our recent visit.
Whether you’re a fan of Ghibli or simply a fan of cute goods, this new range of merchandise is sure to put a smile on your face!
▼ The Mama Aiuto gift store inside the museum is
named after the sky pirates in Porco Rosso.
The store sells a whole heap of exclusive Ghibli merchandise you can’t buy anywhere else, but now they’ve got a new lineup of products in store, dedicated to Boro The Caterpillar.
First up, we have a clear stationery file for 350 yen (US$3.34), which captures the moment Boro lands inside a bright yellow groundsel flower, which is one of the most adorable scenes from the film.
If you’ve been to the museum store before, you’ve probably rifled through the drawers in the big chest which has dozens of pin badges featuring all sorts of characters from different films. Boro is the latest character to appear in the extensive pin badge collection, with two varieties available for 583 yen each.
▼ This one shows Boro emerging from his egg,
gazing out wide-eyed at the new world around him.
▼ And here Boro is pictured on a green leaf,
which is one of his favourite things to eat.
If you’re into scrapbooking, or simply want to add some flair to your gift-wrapping game, this cute masking tape is sure to do the trick.
▼ Priced at 467 yen, this adorable little piece of
stationery is covered in images of Boro.
He can be seen trundling about in nature, surrounded by leaves, pollen, flowers and delicious squares of blue “air jelly”.
The most expensive, and cutest, piece of merchandise is a tiny toy plushie of Boro the caterpillar, which retails for 1,050 yen.
The adorable palm-sized soft toy might seem a little on the expensive side at first, but once you feel his hard stomach and take a look at his posterior, the reason for the high price becomes clear.
It turns out that this little Boro actually moves! Simply pull the cord out of his bottom and he’ll start to vibrate and move forwards.
The clever arrangement of feet and threads underneath the toy add to the realistic caterpillar-walking effect.
Take a look at Boro in action below!
▼ Who knew a tiny brown caterpillar could be this cute?
Mama Aiuto is not the only gift shop at the Ghibli Museum, so if you’re interested in the art of animation, head over to the Tri Hawks bookstore on the third floor to pick up the “pamphlet”, which is really a 10-page colour booklet with lots of juicy background information on the process behind making the film, including plenty of beautiful images from the movie.
▼ At 432 yen, this booklet is a bargain!
Still, if you’re keen on stocking up on Boro merchandise, Mama Aiuto should definitely be on your list of places to go. They also stock a sheet of stickers and a set of postcards, all featuring the character of Boro and scenes from the film, so be sure to have a good look around next time you’re in the store!
As with many of the shorts, the entire range of goods will only be available for a limited time, while the movie is showing at the museum’s Saturn Theatre, from 21 March-31 August. Tickets to the museum for March and April are already sold out online, but May tickets go on sale from 10 a.m. (JST) on 10 April so you’ll still have time to see the movie if you’re planning a visit to Japan.
And for more Boro news, don’t forget to stop by here to check out our spoiler-free look at the new film, which has all the details about what you can expect to see, and hear, during its 14-minute-20-second runtime.
Photos ©2018 Studio Ghibli ©SoraNews24


















Boro the Caterpillar anime now showing at the Ghibli Museum in Tokyo 【SoraReview】
Miyazaki’s new animated short Boro the Caterpillar completed, voice actor revealed
Miyazaki’s new Boro the Caterpillar short not scheduled before October
New Hayao Miyazaki anime for Tokyo’s Ghibli Museum has spring debut date announced
Two Hayao Miyazaki-directed short anime are showing at Ghibli Park this summer
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Japan now has stricter requirements for foreigners applying for citizenship
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
McDonald’s Japan releases “intense” McPork burger, prompts Michelin chef to create jam hack
Japan’s favorite sandwich pockets now come with sakura filling, but how do they taste?[Taste test]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Rumors say this is Japan’s very best McDonald’s branch, but what makes it special?[Taste test]
Japanese boy charms the internet after buying McDonald’s meal all by himself
Japan now sells…sake made with moth poop?!?
Living doll model Matt transforms into a mosquito for surreal new insect repellent commercials
Japan now has a special desk for people who work at home with a pet cat[Photos]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Totoro and Calcifer become little light-up lanterns for Ghibli-style excursions or at-home decor
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Picturesque Tokyo park plays host to millions of flowers and soap bubbles this spring
Ramen restaurant in top Tokyo tourist neighborhood skips price gouging, but how does it taste?
Fatal stabbing at Pokémon Center in Tokyo reignites concern over rising stalking cases in Japan
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Hayao Miyazaki Working on Proposed New Anime Feature Film
A Sumo Wrestler’s Tail: Studio Ghibli short anime film gets a new merchandise collection
Studio Ghibli producer dishes the dirt on Hayao Miyazaki, Your Name, and their next big project
Love Ghibli? Here’s our pick of 10 souvenir items you should buy when you visit the Ghibli Museum
Ghibli Museum opens online store!
Studio Ghibli’s “Bouncing Totoro” zoetrope gets its own merchandise at museum
Studio Ghibli releases card holders that look like the Ghibli Museum
Documentary on Hayao Miyazaki “The One Who Doesn’t End” goes on sale
Studio Ghibli releases new merchandise in honour of Mr Dough and the Egg Princess anime short
Studio Ghibli director Hayao Miyazaki cancels retirement, hires artists for last feature film
Studio Ghibli releases fluffy My Neighbour Totoro T-shirts that’ll have you touching your chest all day long
Looking for a job in Japan? Now you can work in the world of anime at the Ghibli Museum!
Studio Ghibli director Hayao Miyazaki reveals the name of his next feature film
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Studio Ghibli announces new anime short in production, now recruiting staff to make it
How to play Totoro’s mysterious flute from My Neighbour Totoro【Pics & Video】