
Now, if a clerk asks to help you, it probably means you’ve been acting shady.
Artificial intelligence continues to seep into our daily lives, touching up photos, developing snacks, and imitating school girls online. Now, AI has been tasked with tackling a crime as old as retail itself: shoplifting.
A recent study by telecom giant NTT found that Japanese businesses lose around 400 billion yen (US$3.7B) annually through five-fingered discounts. No store is immune to this larceny, except perhaps anvil shops, and technology has yet to come up with a strong enough solution to effectively combat it, until now.
NTT and tech company Earth Eyes have joined up to create AI Guardman (“guardman” is the common Japanese-English word for “security guard”). This is a new type of security camera that is backed up with an AI system that can detect behaviors attributed to shoplifters.
The way it works is simple. The camera watches the store interior and identifies all the humans inside as they walk about. AI Guardman is aware of the different techniques commonly used by shoplifters in different types of stores, such as looking for blindspots in supermarkets or constantly checking one’s surroundings in bookstores.
If one shopper exhibits motions and postures typical of a shoplifter in that type of store, an alert will be sent to the clerk’s smartphone telling them the location and a photo of the suspect.
The clerk then goes over to the person and asks, “Good day! Can I help you find something today?” The friendly approach is effective enough at spooking potential sticky-fingers out of their thefts, but can also lead to genuine customer service in the event the AI screwed up.
Using their smartphone, the clerk logs whether or not they confronted the suspect, and the results are shared by both the store and AI Guardman system to improve their security. This way, even if shoplifters get wise to the system and begin to change their tactics, the AI can automatically keep up with them.
Preliminary tests appear to be effective as well. Trials have been conducted by major retailers such as electronics megastore Bic Camera, drug store Kirindo, and sporting goods store Xebio. One particular store reported a drop in shoplifting losses from 3.5 million yen ($32,000) per yer to 2 million ($18,000), and it is expected that the system will get stronger as it is used.
Before you consider buying one to protect your own personal valuables from pilfering siblings, the AI Guardman costs a fair amount. One camera, which has a range of 13 meters (43 feet) across 144 degree swath, costs 238,000 yen ($2,200) up front. Then, there’s the 4,500 yen ($41) per camera monthly fee for usage of the cloud data it produces.
Considering the potential savings in lost merchandise, it would be a small price to pay for businesses, however. It will also be interesting to see if humans can actually adapt to this AI and find more creative ways to steal, or if such technology will actually be the end of shoplifting as we know it.
On a personal level it will also be interesting. Sometimes, when I’m lingering extra long at the convenience store because I can’t decide if I want a curry donut or melon bread, I wonder if I’m looking particularly shopliftery. Now, when someone asks if they can help me, I’ll know for sure. Thanks AI!
Source: NTT, IT Media, Hachima Kiko
Top image: YouTube/Earth Eyes
Insert image: @Press (1, 2)



This handsome anime-style security guard will be protecting actual homes and offices in Japan
Every move you make, every step you take, this Japanese drug store will be watching you
Kura Sushi using AI camera network to prevent gross pranks at its revolving sushi restaurants
Robot security guards patrol Tokyo Metropolitan Government Building
One Piece’s Luffy is now working as an AI receptionist at manga publisher’s Tokyo office【Video】
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Mister Donut wows matcha lovers in Japan with new Dora Matcha doughnuts
10 awesome Tokyo cherry blossom festivals and experiences for this year’s sakura season
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Mega Nigiri Sushi in Okinawa is top quality AND super cheap, a unicorn in the sushi world
7 great places to see Mt. Fuji from without having to climb it
Tokyo bus line praised for handling of driver’s mental health
Train station platform ramen store closes its doors on half a century of history in Tokyo
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Artistic Japanese website AI has a long way to go before it can appropriately rate user’s Pikachu pics
Man who stole two packs of ground beef tracked by police for about 1,000 kilometers across Japan