
The idol anime mega franchise has a new set of stylish bags to prove your devotion to Uranohoshi High, but they might be daunting to wear outside.
Any fanatic worth their salt knows that Japan is the number one place to grab cute merchandise. For example, if you’re a Pokémon fan then you can buy anything here, from earrings to engagement rings featuring the cute little critters. Usually the biggest sellers are rubber straps, posters and stationery, but occasionally a franchise will splash out and create something really special, like the commemorative Utena wine or one of the many Sailor Moon fashion line-ups.
Fans of Love Live!, the ever-optimistic multimedia franchise about nine schoolgirls who form an idol unit, are spoilt for choice in this regard. The merchandise is so varied and bountiful that it’s hard to cram all the goods of just one girl into an itabag. The series’ second chapter, Love Live! Sunshine!!, is bringing out a helpful new product to store all your excess charms and manga inside, but you might be surprised at the angle they took with the design…
▼ The rucksacks and pouches emulate the top half of the Aqours girls’ school uniforms, complete with stiff sailor collar
Retailer Tokyo Otaku Mode opened pre-orders for the new line of rucksacks and wallets on May 24, and fans will be able to choose between three different bags, with each having a different colored necktie accessory representing the school year. First years get a pretty dandelion yellow, second years get a deep crimson and third years get a stylish aqua green.
▼ The second years’ version in all its glory
▼ The ‘back’ shot (actually the front of the bag) shows off the collar
What better way to show your commitment to the Aqours girls’ fictional high school than to carry around a backpack that looks like the torso of an attending member? It’s almost like you get to go to school with them yourself… almost.
Each backpack is crafted from a mix of 100 percent cotton and synthetic leather, while the lining is polyster. Each bag is 37 centimeters by 42 centimeters (14.6 inches by 16.5 inches) and comes with two sturdy straps at the top, and golden hooks to attach the rucksack straps. You can carry your headless backpack whichever way you like!
▼ The first years’ cute yellow necktie looks great!
▼ The aqua green necktie for third years comes with a gold clip
They also have a bounty of hidden pockets and a cute set of silver studs, just like the girls’ uniforms in the show. And how much for this incredible, bizarre accessory? A mere 5,500 yen (US$50.70) plus tax.
If you feel a little uncomfortable about paying top dollar to tote around a bag that looks like a cross-section of a schoolgirl, there’s the additional option of a pouch on the same theme.
This one also comes in the red, yellow and green neckties for each of the girls’ years, and spans 22 centimeters by 15 centimeters (8.7 inches by 5.9 inches). The smart cut of the pouch emphasizes the sailor suit collar of the uniform, so it looks mega cute even to those who don’t recognize the anime school it’s supposed to represent.
▼ It’s the perfect size to store all of my Chika Takami keychains in!
You can grab one of these cute pouches for 3,500 yen plus tax.
All of the bags and pouches are lined with a gorgeous print relating to the characters from that year, so you can have fun admiring them from both outside and inside.
▼ Pictured here are the symbols for third years Dia Kurosawa, Kanan Matsuura and Mari Ohara, plus the Aqours logo.
While you can pre-order the bags from the Tokyo Otaku Mode website, the bags aren’t planned to ship until October. So you can grab one in good time for Winter Comiket 2018, or use it as a prop in a ghoulish Halloween costume.
The fan response to these fashion items has been positive, with Twitter users boasting about their pre-orders for a preferred year’s pouch and bag.
▼ “Got my order in for the new sailor rucksack and pouch… the first year version, of course! October is so far away…”
ラブライブサンシャインの制服リュックとポーチのセットを予約しちゃいました。もち一年生!!
— なまちゅー708 (@namacyu708) May 24, 2018
発売が10月は長いけどね。 pic.twitter.com/WuICQ3Glal
Still, some fans are scratching their heads at the Love Live! Sunshine!! merchandising department. It wasn’t too long ago that they came out with the Nippers, after all.
▼ “Most puzzling merch decisions from Love Live! Sunshine!!: 1. The Nipper 2. Sailor Suit Bags 3. ????”
https://twitter.com/nagomilsu/status/999577948188372993The fact that from behind it could look like you’re carrying away a teenager hasn’t escaped the fans’ scrutiny either. One user commented: “I have no idea where I’m meant to use this” while another chimed in with, “if you guys wear these rucksacks you’re just gonna look like criminals”.
One of the primary messages of Love Live! Sunshine!! is school pride and doing your best in the face of adversity, so stick it to those online commenters by wearing your schoolgirl backpack without fear! Or just go with the pouch. As Aqours sing themselves, “Daisuki dattara Daijoubu!” (“It’s okay if you love it!”) and if you really do love it, you’d better hurry and pre-order before a Buso Liver buys up all the stock for their next suit of armor!
Source: Otakomu.jp, Tokyo Otaku Mode
Images: Tokyo Otaku Mode








New anime train and bus ready to receive the love of Love Live! Sunshine!! fans in Shizuoka
Trial ends for Shizuoka man who stole school equipment to recreate Love Live! classroom at home
Cardcaptor Sakura’s schoolgirl costume now a stylishly cute anime backpack to take back to school
Anime Love Live! makes good on April Fools’ promise by actually creating giant panty-clad figure
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases new anime keychains that are like miniature figurines
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
War in Iran threatening Japan’s pudding production
Police in Japan summoned to deal with bank intruder…who is also a deer[Video]
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Tokyo store makes you to pass a quiz in order to buy Pokémon cards as part of anti-scalper policy
Live-action Ghibli Princess Mononoke stage play tickets are now on sale
Japanese people share 11 amusing tales relating to pregnancy and childbirth
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
Hello Kitty is now a transforming truck robot[Photos]
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Stay in Love Live! Sunshine!!’s Mari’s glamorous room, relax like an anime schoolgirl idol
Sailor Moon totes, smartphone pouches, and T-shirts are here to help you stay Sailor all day long
Bomb threats against Love Live! concert lead to arrest of 17-year-old boy in Japan
50-year-old Japanese man arrested for selling naked Love Live! anime pillow covers
How would Love Live! look as an early-‘80s post-apocalyptic anime? Awesome, video reboot shows
Anna Sui’s new manga accessory collection includes anime eye pouches and torso bags
Anime shoppers in Japan find amazingly lifelike anime girl browsing right next to them 【Photos】
Sailor Moon celebrates 30 years with beautiful purse, accessory lines from Samantha Group【Pics】
Love Live! fan visits Mari’s room inside Awashima Hotel, finds anime details exist in real life!
Overseas otaku make huge donation of masks to real-life Japanese Love Live! town
New Sailor Moon merch goes old school as the magical girls turn into eight-bit pixel art
Love Live! fans clash with feminists again over controversial poster, this time advertising tea
Cosplay as Sailor Moon’s classmates with official uniforms of the anime heroines’ schools
Japanese schoolgirl roomwear takes sailor suit uniform to another level as wearable blanket